Manage digital content workflows and SEO initiatives, coordinate campaign timelines, oversee photoshoot logistics, and support global campaign launches to enhance e-commerce performance and drive organic traffic.

Title: Digital Strategist Location: Remote Full Time Experienced Introduction to Position: The Digital Strategist at Modea is a high-impact consultant responsible for leading digital product strategy initiatives for our healthcare clients, ranging from regional systems to large academic medical centers. This individual acts as the bridge between complex client needs and actionable product visions, utilizing deep research, collaborative workshops, and data-driven insights to guide C-level executives through the digital transformation of the patient experience. We are looking for a master of organizational dynamics who can navigate complex stakeholder environments to build genuine consensus and alignment. Simultaneously, this person must be a student of the market, constantly scanning the horizon for trends in healthcare and technology to bring fresh, and actionable ideas to our customers. Essential Duties and Responsibilities: Strategic Ownership - Primary Researcher: Lead and conduct qualitative and quantitative research initiatives, including stakeholder interviews and user surveys, to uncover organizational goals and user needs. - Competitive Analysis: Own the evaluation of the competitive landscape, identifying market gaps and opportunities for differentiation. - Workshop Facilitation: Design and execute collaborative workshops and deep-dive sessions that balance empathy for user needs with the hard data required for executive decision-making. - Strategic Engagement Ownership: Serve as the primary architect and owner of the strategic narrative from discovery through final recommendation. Through partnership with domain experts, Project Managers and client stakeholders, maintain the rigor, quality, and communication of the final vision and all supporting deliverables. - Unified Vision Delivery: Demonstrate the ability to take disparate technical and design inputs (SEO/GEO, Data Analysis, Content, Architecture, UX) and weave them into a single, coherent digital transformation strategy and roadmap. Deliverables & Presentation - Strategy Reports: Author the Final Strategy Report, synthesizing all findings into a coherent, actionable narrative. - Executive Presentation: Develop and deliver high-stakes presentations to C-level stakeholders, articulating the "why" behind the product vision with confidence and clarity. - Product Visioning: Translate complex research into succinct, "smart" messaging and actionable product roadmaps that drive large-scale digital transformations. Integration & Practice Growth - Expert Synthesis: Work closely with specialized experts across SEO, Content Strategy, Technical Architecture, and UX Design to ingest their domain-specific insights into the overarching customer web product strategy. - Practice Evolution: Adopt and master Modea’s existing strategy approach while proactively identifying opportunities to augment our practice with new methodologies and consulting standards. Critical Competencies: - Organizational Diplomacy: Proven ability to navigate conflicting priorities and dynamics to reach a unified goal. - Research & Synthesis: Strong ability to conduct interviews/surveys and distill massive amounts of information into succinct and actionable plans. - Executive Presence: Ability to influence senior leadership through data-backed insights and compelling storytelling. - Strategic Integration: Ability to understand and synthesize the languages of SEO, development, design, and content strategy. Minimum Requirements: - Management or Technology Consulting in a client facing setting: 8+ years of applicable experience in a professional services or management consulting environment, specifically serving in an external client-facing capacity. Must demonstrate a track record of applying structured problem-solving and strategic frameworks to solve complex challenges for outside organizations. - Executive Stakeholder Management: Proven experience interfacing directly with and influencing C-level executives and senior leadership teams. - Strategic Facilitation: Proven experience in designing and leading at least three high-stakes strategy workshops (e.g., Visioning sessions, Design Sprints, or Discovery workshops). Must demonstrate the ability to manage and align 10+ cross-functional stakeholders toward actionable outcomes. - Agency/Consultancy Background: Previous experience in a client-facing agency or consulting firm is highly preferred. - Platform Knowledge: Experience working with large-scale digital products or enterprise-level web platforms. - Travel: Ability to travel occasionally (approx. 15-25%) to customer sites for on-site workshops, focus groups, and executive presentations. Healthcare Domain Knowledge: Preferred but not mandatory; must demonstrate an ability to quickly learn complex industries and regulatory environments. Work environment: Modeans are able to work at any location in Virginia, Tennessee, or North Carolina, unless as otherwise required by job responsibilities. We offer modern offices located in Blacksburg, VA. Our office provides an indoor space with moderate temperatures and noise levels. This allows employees to choose a fully-office, fully-remote, or hybrid work experience. Employees may occasionally need to travel to our offices or other locations for items such as training or client visits. We will also provide employees with tools to do their job at home as well as in the office. Physical Demands: Must be able to remain in a stationary position during the duration of the workday. Individuals must have the ability to constantly operate a computer. Must have the ability to converse with and exchange information to clients and coworkers both in person and through a computer. Capable of occasionally transporting items of 10 lbs or less to and from the office. We aspire to be an highly inclusive employer – providing fair and appropriate opportunities to as many people from different backgrounds as possible, being welcoming and meeting their needs as best we can. We are committed to keeping great people representative of a variety of backgrounds, perspectives, and skills, not just because it's the right thing to do, but because we believe it makes Modea stronger. You must be legally authorized to work in the United States for this position. Modea participates in the E-Verify program. Modea is committed to a diverse and inclusive workplace. Modea is an equal opportunity employer and does not discriminate on the basis of race, color, religion, national origin, gender, gender identity, gender expression, sexual orientation, veteran status, disability, age, or other legally protected status.

• Own end-to-end paid/digital media and SEO as a relentless individual contributor driving Canibuild's global pipeline growth. • This role demands a data-obsessed operator who uses analytics to generate Sales Qualified Leads (SQLs) and Quality Leads — not just traffic. • Own technical SEO, on-page optimisation, and keyword strategy across all markets. • Build and maintain content briefs aligned to bottom-of-funnel intent to drive SQLs. • Track organic rankings, Core Web Vitals, and crawl health via GA4 and Search Console. • Coordinate with content and dev teams to implement SEO fixes and content calendars. • Plan, launch, and optimise campaigns across Meta, Google (Search/Display/YouTube), LinkedIn, and programmatic channels. • Manage budgets and agency/vendor relationships with a focus on ROAS and CPL efficiency. • Leverage AI-native tools (e.g. Performance Max, Advantage+, automated bidding, generative ad creative) to lead — not just manage — paid media. • Creative problem-solving with lean budgets; make every dollar demonstrate measurable SQL impact. • Own performance dashboards in HubSpot, GA4, and BI tools — self-serve, no waiting on analysts. • Track and report on CTR, CPL, LTV, ROAS, SQL volume, and Quality Lead rate weekly. • Use attribution modelling to assess channel contribution and inform budget decisions. • Comfortable with SQL-based reporting and data exports; ties every initiative to pipeline outcomes. • Stay current with AI-powered marketing tools and proactively test and implement new capabilities. • Lead prompt-engineered creative workflows, AI-assisted audience targeting, and automated reporting. • Build a personal toolkit of AI tools that multiplies individual output — this is an IC role, not a management role. • Partner with Sales, Product, Content, and Design on campaign briefs and aligned deliverables. • Own project briefs, timelines, task assignments, and stakeholder communications autonomously. • A/B test creative, copy, channels, and audience segments continuously. • Architect and administer HubSpot: contact segmentation, lead scoring, workflows, and dashboards. • Design email nurture tracks and drip campaigns that convert MQLs to SQLs. • Maintain CRM hygiene and ensure data integrity across the funnel.

Role Description Our Digital Workplace Adoption practice is in search of an energetic, adaptable, and passionate individual to join our team as an Adoption & Change Management Specialist. You will play a pivotal role in driving successful client adoption of Microsoft 365 tools and modern ways of working, with a specific emphasis on leveraging M365 Copilot and related Gen AI tooling. Your primary responsibility is to guide our clients’ end users through the adoption and change management transition, ensuring they maximize the benefits of Microsoft 365 with a focus on embracing AI & Copilot capabilities. This role is a hands-on, outcomes-focused specialist responsible for supporting safe, effective, and measurable adoption of Digital Workplace and AI solutions across F12.net and our MSP customer base. This role plays a crucial part in translating strategy into action, working directly with end users, champions, managers, and cross-functional teams to ensure adoption success. This role requires a practical communicator who can simplify complex concepts, deliver great training experiences, and support clients through structured change and value realization. The Practitioner works closely with the Director, Digital Workplace Adoption to execute the DWA roadmap, support delivery of programs, and contribute to a culture of continuous improvement. Responsibilities - Adoption Delivery & Change Management - Deliver role-based enablement for Digital Workplace and AI scenarios (M365 Copilot, Power Platform, Teams, SharePoint, modern collaboration practices) - Support change management activities, including stakeholder analysis, communication planning, and engagement touchpoints - Facilitate training sessions, workshops, demos, office hours, and Q&A forums - Support champions program execution, including onboarding, communications, and community activities - Assist in developing change, training, and communication assets (guides, videos, playbooks, emails) - Governance & Safe Use Support - Support responsible AI and Digital Workplace governance activities (data access, sensitivity labels, DLP, guardrails) - Help monitor usage patterns and escalation of risks or misuse - Assist with intake and approval processes for Copilot, Power Platform, and modern workplace features - Value Realization & Reporting - Track adoption metrics (usage, activation, sentiment, scenario KPIs) - Contribute to dashboards, reporting summaries, and insights - Capture success stories, lessons learned, and continuous improvement opportunities - Service Delivery Support - Support delivery of DWA assessments, pilots, enterprise rollouts, and optimization programs - Prepare documentation, artifacts, SOW materials, and playbooks used in delivery - Contribute to reusable assets, templates, and delivery methods - Collaborate with Customer Success, Modern Work, Sales, and Security/GRC teams - Internal & Customer Collaboration - Coordinate closely with the Director, Digital Workplace Adoption to ensure program alignment - Share best practices and exemplars across F12 - Support internal adoption efforts by coaching employees and reinforcing modern work behaviours Qualifications - Preference will be given to candidates holding a Prosci Change Practitioner certification (or similar). - Proven experience in change management, adoption, or training related to Microsoft 365 & Copilot; strong understanding of Microsoft 365 applications, including but not limited to SharePoint, Teams, OneDrive, OneNote, To Do, Planner, Copilot, and their integration possibilities. - Excellent communication, both written and verbal. - Strong facilitation skills with the ability to convey technical information to non-technical audiences. - Ability to work collaboratively across teams and adapt to evolving technologies. Competencies - Empathy-driven communication & user-centric mindset - Problem solving & critical thinking - Detail orientation with disciplined execution - Change leadership & stakeholder engagement - Effective facilitation & consultative communication - Organization and ability to manage multiple priorities - Team collaboration and willingness to share knowledge Benefits - Three weeks vacation plus extra Flex Days, leadership development opportunities, growth coaching, and reimbursements for educational advancement and certifications. - Health Spending Account or RRSP matching, extended health care, dental and vision coverage, disability and life insurance, and an employee assistance program. - Tuition reimbursement, paid time off, on-site parking, high-class office amenities, and company events. Equal Opportunity Commitment F12.net practices as an equal opportunity employer in all services locations. We are committed to building and maintaining a diverse workforce in experience, skills and knowledge. The company maintains a strict policy to ensure equal employment opportunities and does not discriminate based on any grounds and elements protected by law. For those requiring assistance with disabilities, information relating to accommodation and accommodation measures will be addressed confidentially. Please notify us in advance if any accommodation needs are required.