Role Description You'll own end-to-end paid/digital media and SEO as a relentless individual contributor driving Canibuild's global pipeline growth. This role demands a data-obsessed operator who uses analytics to generate Sales Qualified Leads (SQLs) and Quality Leads — not just traffic. With Canibuild's strong focus on AI-powered workflows, you'll also lead the adoption of emerging tools to amplify paid media output and efficiency. Key Responsibilities - SEO & Organic Growth - Own technical SEO, on-page optimisation, and keyword strategy across all markets. - Build and maintain content briefs aligned to bottom-of-funnel intent to drive SQLs. - Track organic rankings, Core Web Vitals, and crawl health via GA4 and Search Console. - Coordinate with content and dev teams to implement SEO fixes and content calendars. - Paid & Digital Media - Plan, launch, and optimise campaigns across Meta, Google (Search/Display/YouTube), LinkedIn, and programmatic channels. - Manage budgets and agency/vendor relationships with a focus on ROAS and CPL efficiency. - Leverage AI-native tools (e.g. Performance Max, Advantage+, automated bidding, generative ad creative) to lead — not just manage — paid media. - Creative problem-solving with lean budgets; make every dollar demonstrate measurable SQL impact. - Analytics & Data Ownership - Own performance dashboards in HubSpot, GA4, and BI tools — self-serve, no waiting on analysts. - Track and report on CTR, CPL, LTV, ROAS, SQL volume, and Quality Lead rate weekly. - Use attribution modelling to assess channel contribution and inform budget decisions. - Comfortable with SQL-based reporting and data exports; ties every initiative to pipeline outcomes. - AI Tools & Innovation - Stay current with AI-powered marketing tools and proactively test and implement new capabilities. - Lead prompt-engineered creative workflows, AI-assisted audience targeting, and automated reporting. - Build a personal toolkit of AI tools that multiplies individual output — this is an IC role, not a management role. - Cross-Functional & Project Ownership - Partner with Sales, Product, Content, and Design on campaign briefs and aligned deliverables. - Own project briefs, timelines, task assignments, and stakeholder communications autonomously. - A/B test creative, copy, channels, and audience segments continuously. - Like to have: CRM Strategy & Execution - Architect and administer HubSpot: contact segmentation, lead scoring, workflows, and dashboards. - Design email nurture tracks and drip campaigns that convert MQLs to SQLs. - Maintain CRM hygiene and ensure data integrity across the funnel. Qualifications - 5+ years hands-on in digital marketing (SEO + paid media + CRM). - Deep HubSpot experience (preferred) — workflows, lead scoring, and reporting. - Proven paid media track record: Google Ads, Meta, LinkedIn. - Strong analytical skills; SQL-based reporting comfort. - GA4 proficient — attribution, funnel analysis, event tracking. - Demonstrated ownership mentality — ships without hand-holding. - Exceptional English communication (written and verbal). Preferred Qualifications - B2B SaaS or proptech background. - Certifications: HubSpot, Google Ads, Meta Blueprint. - Experience with attribution models (linear, data-driven). - Familiarity with AI ad tools (Performance Max, Advantage+, generative creative). - Zapier, Adroll, Outbrain experience. Tools You'll Use - Claude - HubSpot - Google Ads - Meta Ads - GA4 - LinkedIn Ads - Google Search Console - Zapier - Adroll - Outbrain - AI creative tools - SQL / BI tools Benefits - Competitive India-market salary & incentives - Fully remote role - Opportunities for global project ownership and career growth - Collaborative, fast-paced startup culture

• Develop and execute social media strategies across Instagram, Facebook, TikTok, and Pinterest • Create, schedule, and manage daily content including reels, stories, carousels, and static posts • Independently produce high-quality visual and video content using AI-powered tools (e.g. Midjourney, Canva AI, CapCut, Runway, ElevenLabs) • Provide creative direction for product photography and video shoots • Build and maintain a content calendar aligned with product launches, campaigns, and seasonal activity in collaboration with leadership • Drive organic growth, engagement, and brand visibility with a focus on high-performing, shareable content • Plan, manage, and optimise Meta (Facebook & Instagram) ad campaigns • Set up and optimise Google Ads campaigns (Search and Shopping) • Monitor campaign performance daily and adjust budgets, audiences, and creatives to maximise ROAS • Develop retargeting strategies to improve conversion rates and reduce cart abandonment • Deliver regular performance reports with actionable insights and recommendations • Manage and optimise Shopify store performance and conversion rates • Improve product pages, collections, and landing pages for SEO and UX • Ensure site speed, mobile optimisation, and brand consistency • Work with developers to implement technical and functional improvements • Maintain a consistent and compelling brand voice across all digital touchpoints • Create or oversee digital assets including EDMs, social media creatives, banners, and ad materials • Leverage AI tools to scale content production efficiently while maintaining quality • Stay current with trends in fashion, social media, and digital marketing to keep content fresh and relevant

Role Description A growing e-commerce fashion and lifestyle brand is seeking a Senior Digital Marketing Manager to lead its end-to-end digital marketing efforts, with a strong focus on social media growth and performance marketing. This is a hands-on, standalone role responsible for driving brand awareness, community engagement, and online revenue. You will work directly with the business owner to shape strategy, execute campaigns, and continuously optimise performance across all digital channels. Key Responsibilities - Social Media & Content Strategy - Develop and execute social media strategies across Instagram, Facebook, TikTok, and Pinterest - Create, schedule, and manage daily content including reels, stories, carousels, and static posts - Independently produce high-quality visual and video content using AI-powered tools (e.g. Midjourney, Canva AI, CapCut, Runway, ElevenLabs) - Provide creative direction for product photography and video shoots - Build and maintain a content calendar aligned with product launches, campaigns, and seasonal activity in collaboration with leadership - Drive organic growth, engagement, and brand visibility with a focus on high-performing, shareable content - Paid Advertising & Performance Marketing - Plan, manage, and optimise Meta (Facebook & Instagram) ad campaigns - Set up and optimise Google Ads campaigns (Search and Shopping) - Monitor campaign performance daily and adjust budgets, audiences, and creatives to maximise ROAS - Develop retargeting strategies to improve conversion rates and reduce cart abandonment - Deliver regular performance reports with actionable insights and recommendations - Shopify & E-commerce Optimisation (Secondary Focus) - Manage and optimise Shopify store performance and conversion rates - Improve product pages, collections, and landing pages for SEO and UX - Ensure site speed, mobile optimisation, and brand consistency - Work with developers to implement technical and functional improvements - Brand & Creative Direction - Maintain a consistent and compelling brand voice across all digital touchpoints - Create or oversee digital assets including EDMs, social media creatives, banners, and ad materials - Leverage AI tools to scale content production efficiently while maintaining quality - Stay current with trends in fashion, social media, and digital marketing to keep content fresh and relevant Qualifications - 3+ years of experience in digital marketing, ideally within e-commerce, fashion, or lifestyle industries - Strong expertise in Meta Ads Manager (Facebook & Instagram) - Solid understanding of Shopify (product management, themes, and apps) - Proficiency in design tools such as Canva, Adobe Express, or similar platforms - Experience using AI tools for content creation (image and video production) - Proven success in growing social media accounts organically - Strong analytical skills using tools such as Meta Business Suite and Google Analytics 4 - Excellent written English for marketing copy and content creation - Highly self-directed with strong ownership and execution capability Requirements - Experience with email marketing platforms (Klaviyo, Mailchimp, or Omnisend) - Knowledge of SEO for e-commerce websites - Experience managing influencer or UGC campaigns - Familiarity with Pinterest and TikTok advertising - Exposure to Australian or international fashion/lifestyle brands - Portfolio demonstrating social growth, campaigns, and performance results

• Own the success of SMB clients, across channels • Handle client relationships with poise, confidence, and empathy • Project manage and organize your accounts • Build relationships with your point of contacts • Deep technical knowledge of Strategy, Paid Media, SEO, and CRO for tech companies • Strong SaaS background preferred • Skilled at having a large impact in a very specific role • Creative spark for marketing + deep passion for getting results