• Own end-to-end paid/digital media and SEO as a relentless individual contributor driving Canibuild's global pipeline growth. • This role demands a data-obsessed operator who uses analytics to generate Sales Qualified Leads (SQLs) and Quality Leads — not just traffic. • Own technical SEO, on-page optimisation, and keyword strategy across all markets. • Build and maintain content briefs aligned to bottom-of-funnel intent to drive SQLs. • Track organic rankings, Core Web Vitals, and crawl health via GA4 and Search Console. • Coordinate with content and dev teams to implement SEO fixes and content calendars. • Plan, launch, and optimise campaigns across Meta, Google (Search/Display/YouTube), LinkedIn, and programmatic channels. • Manage budgets and agency/vendor relationships with a focus on ROAS and CPL efficiency. • Leverage AI-native tools (e.g. Performance Max, Advantage+, automated bidding, generative ad creative) to lead — not just manage — paid media. • Creative problem-solving with lean budgets; make every dollar demonstrate measurable SQL impact. • Own performance dashboards in HubSpot, GA4, and BI tools — self-serve, no waiting on analysts. • Track and report on CTR, CPL, LTV, ROAS, SQL volume, and Quality Lead rate weekly. • Use attribution modelling to assess channel contribution and inform budget decisions. • Comfortable with SQL-based reporting and data exports; ties every initiative to pipeline outcomes. • Stay current with AI-powered marketing tools and proactively test and implement new capabilities. • Lead prompt-engineered creative workflows, AI-assisted audience targeting, and automated reporting. • Build a personal toolkit of AI tools that multiplies individual output — this is an IC role, not a management role. • Partner with Sales, Product, Content, and Design on campaign briefs and aligned deliverables. • Own project briefs, timelines, task assignments, and stakeholder communications autonomously. • A/B test creative, copy, channels, and audience segments continuously. • Architect and administer HubSpot: contact segmentation, lead scoring, workflows, and dashboards. • Design email nurture tracks and drip campaigns that convert MQLs to SQLs. • Maintain CRM hygiene and ensure data integrity across the funnel.

Role Description Our Digital Workplace Adoption practice is in search of an energetic, adaptable, and passionate individual to join our team as an Adoption & Change Management Specialist. You will play a pivotal role in driving successful client adoption of Microsoft 365 tools and modern ways of working, with a specific emphasis on leveraging M365 Copilot and related Gen AI tooling. Your primary responsibility is to guide our clients’ end users through the adoption and change management transition, ensuring they maximize the benefits of Microsoft 365 with a focus on embracing AI & Copilot capabilities. This role is a hands-on, outcomes-focused specialist responsible for supporting safe, effective, and measurable adoption of Digital Workplace and AI solutions across F12.net and our MSP customer base. This role plays a crucial part in translating strategy into action, working directly with end users, champions, managers, and cross-functional teams to ensure adoption success. This role requires a practical communicator who can simplify complex concepts, deliver great training experiences, and support clients through structured change and value realization. The Practitioner works closely with the Director, Digital Workplace Adoption to execute the DWA roadmap, support delivery of programs, and contribute to a culture of continuous improvement. Responsibilities - Adoption Delivery & Change Management - Deliver role-based enablement for Digital Workplace and AI scenarios (M365 Copilot, Power Platform, Teams, SharePoint, modern collaboration practices) - Support change management activities, including stakeholder analysis, communication planning, and engagement touchpoints - Facilitate training sessions, workshops, demos, office hours, and Q&A forums - Support champions program execution, including onboarding, communications, and community activities - Assist in developing change, training, and communication assets (guides, videos, playbooks, emails) - Governance & Safe Use Support - Support responsible AI and Digital Workplace governance activities (data access, sensitivity labels, DLP, guardrails) - Help monitor usage patterns and escalation of risks or misuse - Assist with intake and approval processes for Copilot, Power Platform, and modern workplace features - Value Realization & Reporting - Track adoption metrics (usage, activation, sentiment, scenario KPIs) - Contribute to dashboards, reporting summaries, and insights - Capture success stories, lessons learned, and continuous improvement opportunities - Service Delivery Support - Support delivery of DWA assessments, pilots, enterprise rollouts, and optimization programs - Prepare documentation, artifacts, SOW materials, and playbooks used in delivery - Contribute to reusable assets, templates, and delivery methods - Collaborate with Customer Success, Modern Work, Sales, and Security/GRC teams - Internal & Customer Collaboration - Coordinate closely with the Director, Digital Workplace Adoption to ensure program alignment - Share best practices and exemplars across F12 - Support internal adoption efforts by coaching employees and reinforcing modern work behaviours Qualifications - Preference will be given to candidates holding a Prosci Change Practitioner certification (or similar). - Proven experience in change management, adoption, or training related to Microsoft 365 & Copilot; strong understanding of Microsoft 365 applications, including but not limited to SharePoint, Teams, OneDrive, OneNote, To Do, Planner, Copilot, and their integration possibilities. - Excellent communication, both written and verbal. - Strong facilitation skills with the ability to convey technical information to non-technical audiences. - Ability to work collaboratively across teams and adapt to evolving technologies. Competencies - Empathy-driven communication & user-centric mindset - Problem solving & critical thinking - Detail orientation with disciplined execution - Change leadership & stakeholder engagement - Effective facilitation & consultative communication - Organization and ability to manage multiple priorities - Team collaboration and willingness to share knowledge Benefits - Three weeks vacation plus extra Flex Days, leadership development opportunities, growth coaching, and reimbursements for educational advancement and certifications. - Health Spending Account or RRSP matching, extended health care, dental and vision coverage, disability and life insurance, and an employee assistance program. - Tuition reimbursement, paid time off, on-site parking, high-class office amenities, and company events. Equal Opportunity Commitment F12.net practices as an equal opportunity employer in all services locations. We are committed to building and maintaining a diverse workforce in experience, skills and knowledge. The company maintains a strict policy to ensure equal employment opportunities and does not discriminate based on any grounds and elements protected by law. For those requiring assistance with disabilities, information relating to accommodation and accommodation measures will be addressed confidentially. Please notify us in advance if any accommodation needs are required.

Role Description You'll own end-to-end paid/digital media and SEO as a relentless individual contributor driving Canibuild's global pipeline growth. This role demands a data-obsessed operator who uses analytics to generate Sales Qualified Leads (SQLs) and Quality Leads — not just traffic. With Canibuild's strong focus on AI-powered workflows, you'll also lead the adoption of emerging tools to amplify paid media output and efficiency. Key Responsibilities - SEO & Organic Growth - Own technical SEO, on-page optimisation, and keyword strategy across all markets. - Build and maintain content briefs aligned to bottom-of-funnel intent to drive SQLs. - Track organic rankings, Core Web Vitals, and crawl health via GA4 and Search Console. - Coordinate with content and dev teams to implement SEO fixes and content calendars. - Paid & Digital Media - Plan, launch, and optimise campaigns across Meta, Google (Search/Display/YouTube), LinkedIn, and programmatic channels. - Manage budgets and agency/vendor relationships with a focus on ROAS and CPL efficiency. - Leverage AI-native tools (e.g. Performance Max, Advantage+, automated bidding, generative ad creative) to lead — not just manage — paid media. - Creative problem-solving with lean budgets; make every dollar demonstrate measurable SQL impact. - Analytics & Data Ownership - Own performance dashboards in HubSpot, GA4, and BI tools — self-serve, no waiting on analysts. - Track and report on CTR, CPL, LTV, ROAS, SQL volume, and Quality Lead rate weekly. - Use attribution modelling to assess channel contribution and inform budget decisions. - Comfortable with SQL-based reporting and data exports; ties every initiative to pipeline outcomes. - AI Tools & Innovation - Stay current with AI-powered marketing tools and proactively test and implement new capabilities. - Lead prompt-engineered creative workflows, AI-assisted audience targeting, and automated reporting. - Build a personal toolkit of AI tools that multiplies individual output — this is an IC role, not a management role. - Cross-Functional & Project Ownership - Partner with Sales, Product, Content, and Design on campaign briefs and aligned deliverables. - Own project briefs, timelines, task assignments, and stakeholder communications autonomously. - A/B test creative, copy, channels, and audience segments continuously. - Like to have: CRM Strategy & Execution - Architect and administer HubSpot: contact segmentation, lead scoring, workflows, and dashboards. - Design email nurture tracks and drip campaigns that convert MQLs to SQLs. - Maintain CRM hygiene and ensure data integrity across the funnel. Qualifications - 5+ years hands-on in digital marketing (SEO + paid media + CRM). - Deep HubSpot experience (preferred) — workflows, lead scoring, and reporting. - Proven paid media track record: Google Ads, Meta, LinkedIn. - Strong analytical skills; SQL-based reporting comfort. - GA4 proficient — attribution, funnel analysis, event tracking. - Demonstrated ownership mentality — ships without hand-holding. - Exceptional English communication (written and verbal). Preferred Qualifications - B2B SaaS or proptech background. - Certifications: HubSpot, Google Ads, Meta Blueprint. - Experience with attribution models (linear, data-driven). - Familiarity with AI ad tools (Performance Max, Advantage+, generative creative). - Zapier, Adroll, Outbrain experience. Tools You'll Use - Claude - HubSpot - Google Ads - Meta Ads - GA4 - LinkedIn Ads - Google Search Console - Zapier - Adroll - Outbrain - AI creative tools - SQL / BI tools Benefits - Competitive India-market salary & incentives - Fully remote role - Opportunities for global project ownership and career growth - Collaborative, fast-paced startup culture

• Develop and execute social media strategies across Instagram, Facebook, TikTok, and Pinterest • Create, schedule, and manage daily content including reels, stories, carousels, and static posts • Independently produce high-quality visual and video content using AI-powered tools (e.g. Midjourney, Canva AI, CapCut, Runway, ElevenLabs) • Provide creative direction for product photography and video shoots • Build and maintain a content calendar aligned with product launches, campaigns, and seasonal activity in collaboration with leadership • Drive organic growth, engagement, and brand visibility with a focus on high-performing, shareable content • Plan, manage, and optimise Meta (Facebook & Instagram) ad campaigns • Set up and optimise Google Ads campaigns (Search and Shopping) • Monitor campaign performance daily and adjust budgets, audiences, and creatives to maximise ROAS • Develop retargeting strategies to improve conversion rates and reduce cart abandonment • Deliver regular performance reports with actionable insights and recommendations • Manage and optimise Shopify store performance and conversion rates • Improve product pages, collections, and landing pages for SEO and UX • Ensure site speed, mobile optimisation, and brand consistency • Work with developers to implement technical and functional improvements • Maintain a consistent and compelling brand voice across all digital touchpoints • Create or oversee digital assets including EDMs, social media creatives, banners, and ad materials • Leverage AI tools to scale content production efficiently while maintaining quality • Stay current with trends in fashion, social media, and digital marketing to keep content fresh and relevant