• Leaning into Self-Mastery: Dive into out award-winning mindset programmes that you’ll be advocating for. You don't just stand behind it; you live it. • Team Building: Build and mentor a global cohort of people who are as driven and purpose-led as you are. See others rise into their full potential. • Recruitment: Find and onboard the kind of high-calibre talent that makes our culture stronger. • Marketing & Growth: Use our proven digital strategies to find your tribe and grow your reach. • Leadership: Lead from the front with authenticity. We’re big on "action-based" leadership that gets real results.

Role Description As the Head of Category Growth, you will own the full P&L of Hadley Designs’ e-commerce operations, with a focus on growing our Amazon business and expanding our multi-channel online presence. You will be responsible for driving revenue growth, optimizing product positioning, managing pricing, and leading promotional strategies across multiple online platforms. This is a high-impact role where your strategic and operational expertise will be critical to scaling the business and ensuring the long-term success of our e-commerce channels. Key Responsibilities - End-to-End E-Commerce Ownership: Manage all aspects of the e-commerce business, including revenue growth, margin optimization, pricing, advertising, and inventory management. - Performance Optimization: Continuously optimize product listings, content, pricing strategies, and promotional plans to maximize conversion rates, sales, and profitability. - New Product and Category Growth: Identify new product opportunities and market expansion avenues, and collaborate with internal teams to bring them to market successfully. - Inventory and Demand Planning: Develop and execute plans to manage product demand, inventory levels, and risk mitigation, ensuring smooth and cost-effective operations. - Cross-Functional Collaboration: Work closely with Product Operations, Supply Chain, and Design teams to ensure product availability and accurate messaging across channels. - Data-Driven Strategy: Use data to guide decision-making, refine strategies, and improve key performance metrics across e-commerce platforms. How Success is Measured - Strong growth in online sales and profitability across multiple platforms, especially Amazon. - Clear and predictable performance improvements through optimized strategies in pricing, promotions, and product listings. - Consistent execution of marketing and sales strategies to expand market share. - Efficient inventory management that balances growth with cost control. - Cross-functional alignment that contributes to operational efficiency and scalability. Qualifications - 5+ years of experience managing e-commerce operations, preferably with Amazon Seller Central or similar platforms. - A proven track record of growing revenue, improving profitability, and optimizing sales across e-commerce platforms. - Strong analytical skills and the ability to use data to make decisions and improve performance. - Experience in managing product positioning, pricing strategies, and marketing campaigns. - A collaborative, results-driven mindset and a passion for continuous improvement. - Ability to manage both strategic and tactical elements of e-commerce operations. Benefits - Remote-first work environment - Paid time off and holidays - Access to learning resources and professional development - Free access to Hadley Designs products - Regular interaction with leadership, including the CEO and CMO - Stability from a decade as a family-founded, mission-driven brand

Role Description As our Growth Marketing Director Ecommerce, you are the General Manager of Shopify and TikTok Shop. You own the P&L. You own the strategy. You own the results. - Scale Shopify and TikTok Shop to $20M+ in combined revenue within 18 months - Achieve ≥15% net margin on Shopify and ≥5% on TikTok Shop - Maintain Meta ROAS ≥ 2.0 and TikTok Shop ROAS ≥ 3.5 - Launch one new high-converting bundle-based funnel per month - Drive email and SMS to contribute ≥25% of Shopify revenue - Remove the CEO from daily ecommerce execution by owning strategy, systems, team, and outcomes You are not here to manage tasks. You are here to architect a repeatable growth engine. What You’ll Do - Traffic and Acquisition - Test 100+ ad creatives weekly across Meta and TikTok - Optimize paid traffic to hit strict ROAS thresholds - Partner with affiliate and UGC teams to scale winning creative - Stay ahead of platform trends, formats, and policy updates - Coordinate launches with Amazon for halo effects - Offers, Funnels, and CRO - Launch one new bundle-based funnel every month tied to educational outcomes - Optimize CVR, AOV, CAC, LTV, upsells, and overall funnel economics weekly - Oversee homepage, product pages, and collection merchandising - Refactor and relaunch underperforming funnels with new hooks and offers - Lead seasonal promotions including Back-to-School and Holiday campaigns - Build and maintain funnel SOPs and testing roadmaps - Customer Nurture and LTV - Lead lifecycle marketing through Klaviyo and Postscript - Optimize welcome, cart abandonment, post-purchase, and win-back flows - Build ascension paths from posters to workbooks to busy books - Develop blog and SEO strategy to drive organic education-based traffic - Performance and Forecasting - Review weekly P&Ls for Shopify and TikTok Shop - Analyze AOV, CVR, CAC, LTV, ROAS, GP to CAC, and lifecycle revenue share - Deliver weekly scorecards and monthly strategic growth plans - Forecast performance and identify scaling levers - Team Leadership - Lead and coach a cross-functional ecommerce pod of 6+ team members - Establish clear ownership and weekly operating rhythms - Hire and develop talent as funnel velocity increases - Manage freelancers and specialized contractors - Model Extreme Ownership, Relentless Innovation, and Integrity Above All How Success Is Measured - $20M+ DTC revenue within 18 months - Consistent margin and ROAS targets achieved - One profitable funnel launch per month - Email and SMS driving at least 25% of Shopify revenue - Documented systems that scale without founder dependency - A high-performing team executing without burnout Who You Are - You think like a General Manager, not just a marketer. - You thrive in ownership. You love numbers. You respect creative. You build systems that make growth inevitable. - You align deeply with our values: - Extreme Ownership: You solve problems and close loops without excuses. - Relentless Innovation: You test boldly, learn fast, and iterate constantly. - Integrity Above All: You report numbers accurately and tell the truth even when it is hard. Experience That Sets You Apart - 5 to 10+ years in DTC ecommerce, especially Shopify and paid social - Proven track record scaling ecommerce brands past $20M - Experience owning revenue and profitability targets - Deep expertise in Meta and TikTok Ads - Hands-on experience with Klaviyo, Postscript, and Shopify CMS - Strong background in bundles, upsells, and LTV optimization - Ability to write and review high-converting landing pages - Comfortable leading a fully remote team with clear weekly cadences - You are analytical and creative. Strategic and operational. Visionary and accountable. - You care about building something that lasts. Why You’ll Love Working Here - You will have real ownership. Real trust. And real impact. - Hadley Designs is a remote first company built on autonomy, creativity, and accountability. - You will work closely with leadership, including the CEO, while having full authority to own your channels and decisions. - Access to ongoing learning, training, and tools to sharpen your knowledge and strategies in the DTC space. - You will be surrounded by A+ team members that value excellence, growth, and doing the right thing. - You will build something meaningful. Our products help families slow down, connect, and rediscover the joy of learning together. - You will help shape a decade-long vision to build the most trusted children’s brand in the world. - Access Josh Hadley's vast network through his podcast Ecomm Breakthrough.

• Develop and execute multi-channel user acquisition strategies, including paid search, paid social, display ads, influencer marketing, and referral programs. • Set up, monitor, and optimize advertising campaigns for maximum ROI, managing budgets, bids, and targeting parameters. • Track key performance metrics (CPI, CPA, LTV) using analytics and attribution tools, and provide actionable insights to stakeholders. • Continuously test new channels, creatives, and messaging to identify areas of improvement and drive incremental growth. • Work with Product, Analytics, and Creative teams to align acquisition strategies with product launches, feature enhancements, and seasonal promotions.