Role Description Barre3 is looking for a high-impact Marketing Operations & Franchise Enablement Manager, the operational heart of our marketing team. This is a role for a disciplined operator who lives by their checklists and takes genuine pride in being the person everyone else depends on to keep the engine running. Project and cross-functional stakeholder management is your wheelhouse. You thrive in complexity and make order out of chaos. You will sit at the intersection of Marketing and Operations, serving as the connective tissue between our Support Center team and our 170+ franchise owners. On the operations side, you are the steward of our momentum: - You own the systems that keep us organized. - You ensure our marketing roadmap is translated into clear deliverables. - You protect the team’s focus by ensuring nothing falls through the cracks. On the franchise side, you are the empathetic and authoritative face of our marketing team, the first call our Franchise Business Coaches make when they need additional support and/or guidance on marketing initiatives. - Primary residence must be in the following states: CA, DC, FL, IL, MA, MI, NC, NJ, NY, NV, OH, OR, PA, TN, TX & WA Qualifications - Core Value Alignment: Must embody the barre3 values: Practice Authenticity, Stronger Together, Love of Learning, Give Generously, and Make It Happen. - Experience: 4-6 years in Marketing Operations, Brand Management, or Project Management. Experience in a franchise or multi-unit brand is strongly preferred. - Stakeholder Management: Proven ability to manage diverse stakeholders, from executives to creative partners to franchisees, maintaining high-trust relationships while driving results. - Presentation & Facilitation: Demonstrated experience presenting to large groups (up to 170+ owners) and facilitating live meetings. - Technical Mastery: High proficiency in Google Slides, Excel, and project management software (e.g., Asana, Airtable). - Communication: Exceptional written skills with a knack for simplifying complex information for a non-marketing audience. Requirements - A Diplomatic "Wrangler": You know how to firmly but professionally hold others accountable to their commitments. - Process Architect: You don't just follow a process; you look for ways to improve it. - Detail-Obsessed & Deadline-Driven: You find comfort in clear workflows. - Empathetic Partner: You understand that franchisees are small business owners. - Master of Triage: You can handle a fast-paced environment and know how to prioritize an inbox and a project board based on what is most critical for the business and the studio owners. Benefits - A flexible, remote working environment. - Generous medical, dental and vision plans. - Paid holidays, sick and vacation time to empower a healthy work-life balance. - A competitive salary with 401k company-matching, because we care about your future. - Free unlimited access to barre3 online and Portland barre3 classes.

• Own the Marketing Engine — and Make It Smarter: Be the keeper of our MarTech stack, including HubSpot, and the force that evolves it. • Run the Operational Rhythm: Own the cadence that keeps marketing moving — lead routing, scoring, lifecycle nurtures, and campaign execution. • Drive Lifecycle & Funnel Performance: Think beyond the campaign. Own the full prospect-to-customer journey. • Turn Data Into Direction: Build dashboards and reporting that tell a clear story about marketing's impact on revenue. • Be a Force Multiplier: Model what AI-augmented marketing looks like in practice. • Own Events & Key Programs: Run the operational backbone of webinars, conferences, and customer programs. • Manage Vendors & the Stack: Own MarTech budget, vendor relationships, and renewals. • Keep It Clean & Compliant: Be the guardian of marketing data integrity.

• Own the marketing agentic AI roadmap end-to-end—from opportunity discovery and business case development through pilot, implementation, scaling, and ongoing optimization in partnership with business stakeholders. • Identify, define, and shape the highest-priority AI use cases for marketing—translating real marketing needs into clear capability requirements, including inputs, outputs, constraints, and success criteria. • Define and apply frameworks for assessing the scaled value and impact of AI capabilities across the marketing organization. • Distinguish between highly controlled, workflow-driven AI use cases and more exploratory applications, guiding how each should be implemented and governed across the tech stack. • Act as the strategic bridge between marketing teams and internal/external technical partners—including IT, Commercial Operations, Sales, and Legal—to drive shared understanding and sustain execution momentum. • Pressure-test proposed solutions for feasibility, durability, and long-term relevance as AI capabilities evolve. • Stay ahead of AI innovations and identify how marketing thoughtfully adopts new capabilities, while maintaining a feedback loop with internal stakeholders to influence the marketing agentic roadmap direction where appropriate. • Design, document, and govern marketing processes and standards (work intake, planning, campaign execution, measurement, and tooling workflows), identifying processes that can migrate to AI and driving continuous improvement and consistent adoption across teams. • Establish and run AI project governance for marketing (intake, prioritization, resourcing, stage gates, risk/compliance reviews, and success metrics) to ensure initiatives deliver measurable business value. • Own documentation and lifecycle management for marketing AI and operational processes (use cases, controls, data inputs/outputs, change logs, and performance reporting) to keep systems compliant and operationally sound. • Champion change management, enablement, and adoption for new agentic capabilities and process changes through training, communications, playbooks, workshops, and stakeholder engagement. • Shape AI-powered workflows that feel intuitive, purposeful, and trusted by marketers—designing for adoption, not just technical possibility. • Develop playbooks, enablement materials, and working examples that help teams understand how and when to use AI effectively. • Establish feedback loops with end users to bring the internal customer perspective to planning, implementation, and optimization. • Maintain a forward-looking view of emerging AI capabilities—particularly as agentic systems, skills-based orchestration, and new automation paradigms mature. • Exercise sound judgment about when new capabilities are ready to be tested and applied, bringing a long-term perspective to near-term decisions.

Role Description We’re looking for a Marketing Operations Manager to own and evolve the systems, infrastructure, and processes that power our marketing efforts. This role is ideal for someone who thrives in ambiguity, enjoys building from the ground up, and is passionate about creating scalable, high-impact marketing operations. In this role, you’ll directly impact pipeline generation, campaign performance, and the efficiency of our revenue engine. You’ll help ensure campaigns execute smoothly, leads are managed effectively, and performance insights are clear and actionable. From CRM and email infrastructure to lead routing and campaign tracking, you will play a central role in enabling marketing to drive pipeline. What You’ll Do - Own Marketing Infrastructure & Systems - Manage and optimize our marketing tech stack, including Marketo or HubSpot, Salesforce, and integration tools - Oversee email marketing infrastructure, ensuring reliability, scalability, and strong deliverability - Build and maintain integrations across tools (e.g., Zapier, AI tools like Claude, internal systems) - Lead Routing & Lifecycle Management - Design and optimize lead routing logic across inbound channels (web, campaigns, events) - Ensure leads are accurately captured, enriched, and routed to the right teams in a timely manner - Partner with Sales and RevOps to continuously improve lead flow and conversion - Campaign Operations & Tracking - Support Demand Generation by enabling campaign setup, tracking, and performance measurement - Ensure clean attribution and reporting across campaigns and channels - Troubleshoot campaign performance issues and identify optimization opportunities - Web, SEO & Conversion Flows - Partner with Web/Engineering (e.g., Vercel) and SEO stakeholders to ensure proper tracking and lead capture - Diagnose and fix breakdowns in the lead journey from form submission to CRM entry - Event Operations - Build scalable processes for capturing and routing leads from events (virtual and in-person) - Ensure timely follow-up and accurate attribution of event-sourced pipeline - Reporting & Insights - Own marketing data hygiene and reporting infrastructure - Build dashboards and workflows that provide clear visibility into marketing performance and pipeline contribution - Process Improvement & Automation - Identify inefficiencies and proactively design solutions to streamline workflows - Leverage automation and AI to improve speed, accuracy, and scale across marketing operations Qualifications - 4+ years of experience in Marketing Operations, ideally in a high-growth SaaS or startup environment - Deep expertise in Marketo or HubSpot, and strong working knowledge of Salesforce - Proven experience designing and managing lead routing and lifecycle workflows - Hands-on experience with marketing integrations and automation tools (e.g., Zapier, APIs) - Strong understanding of campaign tracking, attribution, and reporting - Experience supporting web tracking, SEO, and lead capture flows - Familiarity with modern data and tooling ecosystems (e.g., Vercel or similar platforms) - Comfort working with AI tools and integrations (e.g., Claude) and a curiosity to experiment with new technologies - Highly self-motivated with a track record of owning projects end-to-end - Strong cross-functional collaborator, especially with Marketing, Sales, RevOps, and Engineering Nice to Have - Experience in event marketing operations and lead capture workflows - Background in scaling marketing systems at an early- to mid-stage company - Experience improving email deliverability and infrastructure Benefits - We are mission-driven: we work collaboratively towards our shared vision of improving scientific communication and accelerating scientific discovery. BioRender figures have appeared in more than 54,000 publications! - BioRender is loved by millions: We have a world-class NPS and a community of loyal fans and users in 200+ countries! - Our company is backed by top investors and accelerators like Y Combinator, and we are on a growth trajectory comparable to many top-performing SaaS companies - We’re remote-first with team members across Canada and the U.S., offering you the flexibility to work from anywhere. Company Description BioRender is an Equal Opportunity Employer. We celebrate diversity and are committed to creating an inclusive environment for all employees. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, or veteran status. By submitting this application, you consent to the processing of your personal data by BioRender in accordance with GDPR and our Privacy Policy.