Mongoose

• Own the Marketing Engine — and Make It Smarter: Be the keeper of our MarTech stack, including HubSpot, and the force that evolves it. • Run the Operational Rhythm: Own the cadence that keeps marketing moving — lead routing, scoring, lifecycle nurtures, and campaign execution. • Drive Lifecycle & Funnel Performance: Think beyond the campaign. Own the full prospect-to-customer journey. • Turn Data Into Direction: Build dashboards and reporting that tell a clear story about marketing's impact on revenue. • Be a Force Multiplier: Model what AI-augmented marketing looks like in practice. • Own Events & Key Programs: Run the operational backbone of webinars, conferences, and customer programs. • Manage Vendors & the Stack: Own MarTech budget, vendor relationships, and renewals. • Keep It Clean & Compliant: Be the guardian of marketing data integrity.

• Act as the primary strategic partner for your customers, guiding them to achieve their institutional goals through effective use of Mongoose. • Lead onboarding and implementation for new customers, ensuring a smooth, structured rollout that drives early adoption and sets the foundation for long-term success. • Establish clear success plans during onboarding, aligning platform usage to customer goals and defining measurable outcomes from the start. • Own customer health by monitoring adoption, engagement, and performance trends—and proactively identifying risks and opportunities. • Conduct regular Mongoose Quarterly Reviews (MQRs) that go beyond updates to analyze performance, surface insights, and recommend actionable strategies that demonstrate measurable value. • Partner with customers to align Mongoose usage with key institutional priorities such as enrollment, retention, and student engagement. • Drive measurable improvements in customer outcomes by ensuring recommendations are implemented and results are achieved

• Sell and Renew with Confidence: Consistently meet or exceed assigned renewal and expansion quotas to drive revenue growth, while developing informed, strategic retention and growth plans in partnership with your Customer Success Manager. • Drive Growth Like a Pro: Build pipeline through focused weekly outbound activities, own upsell and cross-sell opportunities by showing clients how Mongoose can solve even more of their challenges. • Be the Client’s MVP: Build rock-solid relationships through strategic outreach and Mongoose Quarterly Reviews (MQRs) that ensure clients feel heard, supported, and ready to grow with us. • Collaborate & Innovate: Partner with Marketing to share new offerings, success stories, and updates with clients; collaborate with Leadership to identify risks and develop creative solutions to challenges or closing opportunities. • Show Up, Stand Out: Represent Mongoose at industry events, conferences, and trade shows, leaving a lasting impression on clients and prospects. • Make Data Your Superpower: Track client health metrics to guide conversations and uncover opportunities, maintain an accurate and squeaky-clean CRM (hello, HubSpot!) with all renewals, upsells, and interactions.

• Be a Hunter: Own the full sales cycle, from prospecting to closing, and bring new clients into the Mongoose family. Build a thriving pipeline by getting creative—networking, strategic follow-ups, and turning hesitant prospects into enthusiastic partners. • Deliver Winning Solutions: Lead dynamic, personalized demos that don’t just showcase features but solve real problems. Take a consultative approach, uncovering challenges and positioning Mongoose as the clear, game-changing solution. • Build Relationships That Matter: Go beyond selling—become a trusted partner to higher ed leaders by understanding their needs and aligning Mongoose’s solutions to their biggest challenges. • Collaborate for Success: Team up with Marketing to keep a steady flow of high-quality leads, sharing insights to sharpen campaign strategies. • Measure and Improve: Keep your pipeline airtight in HubSpot, tracking every opportunity with precision. Regularly review performance data and share insights that help refine your approach.

• Step Into the AE Role: Take ownership of the full sales cycle—from prospecting to close—with the support and coaching needed to help you succeed. • Build Pipeline with Purpose: Develop a consistent pipeline through outbound efforts, networking, and follow-up that turns early interest into real opportunities. • Learn to Deliver Winning Solutions: Conduct engaging product demonstrations that connect client challenges to Mongoose’s solutions. • Guide Deals to the Finish Line: Support and lead prospects through each stage of the buying journey. • Build Relationships That Last: Connect with higher education professionals and begin developing trusted relationships. • Collaborate and Grow: Work closely with Marketing, Product, and Client Success teams to learn the full Mongoose story. • Make Data Your Foundation: Keep your pipeline clean and up to date in HubSpot, tracking activities and opportunities with attention to detail.

• GTM Leadership: Serve as a core strategic partner within the Go-to-Market triad, ensuring Marketing is fully embedded alongside Revenue and Product in how the business plans, prioritizes, and executes growth. You’ll build tight operating rhythms across these functions, aligning on strategy, sequencing initiatives, and ensuring our market approach is coordinated, intentional, and outcomes-driven. Your role is to ensure Marketing is not reacting to the business, but shaping it. • Set Strategy & Roadmap: Establish the marketing vision, strategic priorities, and multi-quarter roadmap that align to company growth goals. You’ll ensure initiatives are focused, resourced appropriately, and sequenced for maximum impact, balancing near-term performance with long-term brand and market positioning. This includes clarifying where Marketing should lead, where it should partner, and where it should amplify. • Build & Empower the Function: Lead and develop a marketing organization where functional leaders across Growth Marketing, Content Marketing, and Marketing Operations own strategy, think creatively, and operate with clear accountability. You’ll move the team beyond task execution into true functional leadership, creating the space, structure, and expectations that allow each area to scale its impact across the business. • Elevate Product Marketing: Build and scale Product Marketing into a cornerstone capability that connects our product vision to customer outcomes. You’ll shape positioning, messaging, launches, and enablement strategies that sharpen our competitive differentiation, improve win rates, and accelerate adoption across the student lifecycle. This function will serve as the connective tissue across Product, Sales, and Customer Success, ensuring every solution is clearly understood and every launch lands with impact. • Drive Market Impact: Guide how Mongoose shows up in the market, ensuring our narrative is differentiated, insight-driven, and aligned across campaigns, content, and field conversations. You’ll connect brand, demand, product storytelling, and customer value into a cohesive market presence that fuels awareness, pipeline, and long-term growth. • Develop Future Leaders: Invest deeply in the growth of your functional leaders, expanding their strategic thinking, business acumen, and leadership capability over time. Success in this role is defined not by personal output, but by building a team that can operate independently, lead at altitude, and scale alongside the business.

• Customer Support: Serve as the first point of contact for customers seeking product assistance, managing inbound support through HubSpot and ensuring every interaction leaves customers feeling heard, supported, and confident in their next steps. You’ll troubleshoot issues, guide users through solutions, and host live Zoom sessions when deeper walkthroughs or training are needed. • Product Expertise: Become deeply fluent in the Mongoose platform, helping customers and internal teams navigate features, integrations, and technical workflows. You’ll step into complex conversations when product depth is needed and act as a trusted resource across Support, Sales, and Customer Success. • Technical Troubleshooting: Investigate and resolve software, data, and integration-related issues, thinking creatively and analytically to identify root causes and workable solutions. You’ll simplify complex concepts so users of all backgrounds can understand what’s happening and what to do next. • Implementation Support: Assist customers with technical onboarding and integration work across both higher-ed systems (Slate, Salesforce, Blackbaud NXT, Ellucian) and general data environments (CSV, SFTP, APIs), helping ensure smooth setup and long-term success. • Customer Advocacy: Act as the voice of the customer internally, partnering with Product and Engineering to surface bugs, elevate feature requests, and influence product improvements that enhance the user experience. • Quality Partnership: Support QA efforts by testing new features, validating workflows, and identifying potential issues before release, helping ensure product updates land smoothly for customers. • Documentation & Enablement: Create and maintain technical documentation, support guides, release notes, and best practices that empower customers to self-serve and maximize the value of the platform. • Case Ownership: Manage support tickets end to end, tracking progress, coordinating internally, and maintaining clear communication so no customer feels stuck or left waiting. • Process Improvement: Reflect on recurring issues, support workflows, and customer friction points, recommending improvements that strengthen both the product experience and the support function over time.