• Own the marketing agentic AI roadmap end-to-end—from opportunity discovery and business case development through pilot, implementation, scaling, and ongoing optimization in partnership with business stakeholders. • Identify, define, and shape the highest-priority AI use cases for marketing—translating real marketing needs into clear capability requirements, including inputs, outputs, constraints, and success criteria. • Define and apply frameworks for assessing the scaled value and impact of AI capabilities across the marketing organization. • Distinguish between highly controlled, workflow-driven AI use cases and more exploratory applications, guiding how each should be implemented and governed across the tech stack. • Act as the strategic bridge between marketing teams and internal/external technical partners—including IT, Commercial Operations, Sales, and Legal—to drive shared understanding and sustain execution momentum. • Pressure-test proposed solutions for feasibility, durability, and long-term relevance as AI capabilities evolve. • Stay ahead of AI innovations and identify how marketing thoughtfully adopts new capabilities, while maintaining a feedback loop with internal stakeholders to influence the marketing agentic roadmap direction where appropriate. • Design, document, and govern marketing processes and standards (work intake, planning, campaign execution, measurement, and tooling workflows), identifying processes that can migrate to AI and driving continuous improvement and consistent adoption across teams. • Establish and run AI project governance for marketing (intake, prioritization, resourcing, stage gates, risk/compliance reviews, and success metrics) to ensure initiatives deliver measurable business value. • Own documentation and lifecycle management for marketing AI and operational processes (use cases, controls, data inputs/outputs, change logs, and performance reporting) to keep systems compliant and operationally sound. • Champion change management, enablement, and adoption for new agentic capabilities and process changes through training, communications, playbooks, workshops, and stakeholder engagement. • Shape AI-powered workflows that feel intuitive, purposeful, and trusted by marketers—designing for adoption, not just technical possibility. • Develop playbooks, enablement materials, and working examples that help teams understand how and when to use AI effectively. • Establish feedback loops with end users to bring the internal customer perspective to planning, implementation, and optimization. • Maintain a forward-looking view of emerging AI capabilities—particularly as agentic systems, skills-based orchestration, and new automation paradigms mature. • Exercise sound judgment about when new capabilities are ready to be tested and applied, bringing a long-term perspective to near-term decisions.

Role Description We’re looking for a Marketing Operations Manager to own and evolve the systems, infrastructure, and processes that power our marketing efforts. This role is ideal for someone who thrives in ambiguity, enjoys building from the ground up, and is passionate about creating scalable, high-impact marketing operations. In this role, you’ll directly impact pipeline generation, campaign performance, and the efficiency of our revenue engine. You’ll help ensure campaigns execute smoothly, leads are managed effectively, and performance insights are clear and actionable. From CRM and email infrastructure to lead routing and campaign tracking, you will play a central role in enabling marketing to drive pipeline. What You’ll Do - Own Marketing Infrastructure & Systems - Manage and optimize our marketing tech stack, including Marketo or HubSpot, Salesforce, and integration tools - Oversee email marketing infrastructure, ensuring reliability, scalability, and strong deliverability - Build and maintain integrations across tools (e.g., Zapier, AI tools like Claude, internal systems) - Lead Routing & Lifecycle Management - Design and optimize lead routing logic across inbound channels (web, campaigns, events) - Ensure leads are accurately captured, enriched, and routed to the right teams in a timely manner - Partner with Sales and RevOps to continuously improve lead flow and conversion - Campaign Operations & Tracking - Support Demand Generation by enabling campaign setup, tracking, and performance measurement - Ensure clean attribution and reporting across campaigns and channels - Troubleshoot campaign performance issues and identify optimization opportunities - Web, SEO & Conversion Flows - Partner with Web/Engineering (e.g., Vercel) and SEO stakeholders to ensure proper tracking and lead capture - Diagnose and fix breakdowns in the lead journey from form submission to CRM entry - Event Operations - Build scalable processes for capturing and routing leads from events (virtual and in-person) - Ensure timely follow-up and accurate attribution of event-sourced pipeline - Reporting & Insights - Own marketing data hygiene and reporting infrastructure - Build dashboards and workflows that provide clear visibility into marketing performance and pipeline contribution - Process Improvement & Automation - Identify inefficiencies and proactively design solutions to streamline workflows - Leverage automation and AI to improve speed, accuracy, and scale across marketing operations Qualifications - 4+ years of experience in Marketing Operations, ideally in a high-growth SaaS or startup environment - Deep expertise in Marketo or HubSpot, and strong working knowledge of Salesforce - Proven experience designing and managing lead routing and lifecycle workflows - Hands-on experience with marketing integrations and automation tools (e.g., Zapier, APIs) - Strong understanding of campaign tracking, attribution, and reporting - Experience supporting web tracking, SEO, and lead capture flows - Familiarity with modern data and tooling ecosystems (e.g., Vercel or similar platforms) - Comfort working with AI tools and integrations (e.g., Claude) and a curiosity to experiment with new technologies - Highly self-motivated with a track record of owning projects end-to-end - Strong cross-functional collaborator, especially with Marketing, Sales, RevOps, and Engineering Nice to Have - Experience in event marketing operations and lead capture workflows - Background in scaling marketing systems at an early- to mid-stage company - Experience improving email deliverability and infrastructure Benefits - We are mission-driven: we work collaboratively towards our shared vision of improving scientific communication and accelerating scientific discovery. BioRender figures have appeared in more than 54,000 publications! - BioRender is loved by millions: We have a world-class NPS and a community of loyal fans and users in 200+ countries! - Our company is backed by top investors and accelerators like Y Combinator, and we are on a growth trajectory comparable to many top-performing SaaS companies - We’re remote-first with team members across Canada and the U.S., offering you the flexibility to work from anywhere. Company Description BioRender is an Equal Opportunity Employer. We celebrate diversity and are committed to creating an inclusive environment for all employees. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, or veteran status. By submitting this application, you consent to the processing of your personal data by BioRender in accordance with GDPR and our Privacy Policy.

Role Description We are looking for a Senior Marketing Operations Manager to own, optimize, and scale the marketing technology ecosystem that powers our go-to-market engine. This role sits at the intersection of marketing strategy, data infrastructure, and systems integration, playing a critical role in enabling efficient and measurable marketing execution across the buyer’s journey. As the senior point of contact for all MarTech systems, you’ll lead platform strategy, oversee day-to-day operations, and work cross-functionally with demand generation, sales/rev ops, data teams, and IT. You'll report to the Director of Marketing Operations and will directly influence how our campaigns perform, how data flows, and how we measure success. Responsibilities - Marketing Systems Ownership - Own and manage the marketing technology stack (e.g., Hubspot, ZoomInfo, LeanData, Clay etc.). - Ensure system integrations and data synchronization between these tools to ensure seamless lead flow, marketing funnel tracking, and performance insights. - Lead vendor evaluations, tool selection, contract renewals, and roadmap planning for all marketing systems. - Platform Administration & Execution - Serve as the lead administrator for core tools (e.g. HubSpot) including user management, lead routing, campaign operations, and system configuration. - Collaborate with campaign teams to ensure systems are supporting program delivery and performance tracking. - Build and maintain scalable, modular program templates, lead scoring, and data flows. - Governance, Compliance & Data Quality - Implement and enforce standards for data hygiene, enrichment, and governance. - Ensure compliance with GDPR, CCPA, and other data privacy regulations across systems. - Partner with the data and legal teams to audit marketing data processes and ensure best practices. - Process & Performance Optimization - Advise and facilitate the use of AI in mar-tech tools by the marketing organization to accelerate execution, lift performance, and drive innovation. - Identify process bottlenecks and lead initiatives to improve campaign efficiency, tool utilization, and team productivity. - Create documentation and training materials to support systems use across the global marketing team. - Create and deliver enablement for the marketing organization on core systems, tools, metrics, and processes. - Track platform usage, adoption, and impact across regions and business units. Qualifications - Demonstrated ability to manage complex system architectures across global marketing teams. - Strong understanding of lead management, campaign execution workflows, and attribution frameworks. - Excellent project management, communication, and documentation skills. Requirements - Experience in B2B SaaS or enterprise technology environments. - 6+ years of experience in marketing operations or marketing technology roles, with 3+ years of direct system ownership. - Deep expertise in marketing automation (HubSpot), Salesforce CRM, and integration tools (e.g., Workato, Tray.io, Zapier). Preferred Qualifications - HubSpot Certified Expert or Admin strongly preferred. - Experience with ABM and orchestration platforms (6sense, Demandbase, or similar). - Familiarity with data enrichment tools (ZoomInfo, Clearbit), routing tools (LeanData), and analytics (Tableau, Looker, or Domo). - Knowledge of SQL or working with technical teams on data models and ETL processes. Compensation Celigo reasonably expects to pay a base salary between $125,000 and $150,000 per year for this position. Actual starting base pay will be determined by skills, experience, geographic location, and other non-discriminatory factors permitted by law. Total compensation may also include variable incentives, benefits, or other perks as outlined in any formal employment offer made. Benefits - Three weeks of vacation (starting year one). - Wellness days and holidays to recharge. - Parental leave and a generous benefits package. - Monthly tech stipend. - Recognition and career development opportunities. Diversity, Equity, Inclusion, and Accessibility As a company, one of the values we hold most dear is fostering a safe, collaborative environment to bring out the best in us, so we created our Taking a Stand Initiative. Our TAS initiative is a volunteer committee open to all Celigans, with representation from underrepresented voices within our company. We believe, unequivocally, that everyone deserves to be in a place where they feel welcome as they are.

• Own end-to-end HubSpot architecture, including workflows, lifecycle stages, lead scoring, and automation • Lead CRM migration, integration, and system consolidation efforts • Ensure accurate lead capture, attribution, and routing across all channels • Own UTM strategy and governance, partnering with web, paid, and SEO teams • Build and maintain campaign infrastructure (lists, workflows, forms, tracking) • Own and build email nurture programs • Enable and operationalize all outbound email execution in HubSpot • Maintain data hygiene, compliance, and system scalability • Partner with sales to ensure seamless lead handoff and follow-up processes • Own and manage content syndication partnerships • Drive performance across syndication programs • Own AI SDR program execution • Monitor and improve conversion rates • Establish and maintain clear reporting on pipeline contribution and program performance • Act as the central owner of marketing systems and campaign execution infrastructure • Support events, customer success, and marketing teams with HubSpot-driven execution • Own HubSpot reporting end-to-end, including dashboards, lifecycle tracking, and pipeline visibility