• Develop scalable portfolio expansion & cross‑sell marketing frameworks. • Build vertical marketing strategy for priority industries. • Build AI enabled, insight driven programs. • Translate strategy into execution that drives revenue.

• Map customer value and KPIs: Conduct discovery sessions with key stakeholders to identify core business challenges and build Value Realization Frameworks that connect Airship solutions to measurable outcomes • Design multi-channel customer journeys: Develop engagement strategies across email, mobile, SMS, digital wallets, and more for enterprise brands • Own the ROI narrative: Partner with Account Teams to lead business reviews that go beyond usage metrics to demonstrate clear financial impact and strategic return • Drive retention and expansion: Identify pathways for service and feature growth by becoming an integral part of each customer's engagement strategy, contributing to strong net retention rates • Facilitate strategic workshops: Create and deliver sessions that help customers define their goals, align on priorities, and accelerate digital marketing outcomes • Translate data into action: Turn customer data and campaign results into actionable insights and recommendations that optimize performance • Contribute to scalable frameworks: Help develop standardized playbooks and AI-powered tools that elevate consulting quality across the global organization • Share knowledge with peers: Contribute best practices and learnings with fellow consultants to raise the bar for strategic delivery across the team • Use AI to work smarter: Apply AI tools for research, content development, and performance auditing to deliver faster, higher-quality strategic guidance

• Demand generation • Design, execute, and optimize integrated marketing campaigns (inbound and outbound) to drive awareness, qualified leads, and revenue • Build and manage outbound programs including email campaigns, webinars, events, and paid channels • Develop outreach messaging tailored by persona, industry, and use case • Manage campaign calendars, launches, and performance tracking—and continuously optimize based on results • Test and iterate on channels, messaging, and offers to improve efficiency and ROI • Partner closely with Sales and Product to align on messaging, targeting, and timing • Content and sales enablement • Create marketing deliverables: decks, one-pagers, website copy, product pages, blog articles, and customer narratives/success stories • Build sales enablement materials: talk tracks, battlecards, competitive comparisons, and customer-ready presentations • Collaborate on campaign assets including webinars, landing pages, and nurture sequences

• Develop and execute a comprehensive marketing strategy aligned with company growth objectives and revenue goals. • Partner closely with the Chief Customer Officer and Sales leadership to drive pipeline generation, account expansion, customer engagement, and market positioning. • Serve as the strategic steward of the Sureify brand, ensuring consistency across messaging, visual identity, thought leadership, events, digital channels, and customer experiences. • Lead demand generation initiatives across inbound, outbound, ABM, partner marketing, events, and digital campaigns. • Own marketing operations, planning, forecasting, budgeting, reporting, and KPI measurement with a strong focus on efficiency and ROI. • Translate company strategy and product direction into compelling market narratives and differentiated positioning. • Oversee development of marketing content, sales enablement materials, website strategy, customer communications, and product marketing assets. • Act as a player-coach leader for a small team of marketing professionals and agency partners, balancing leadership, mentorship, and direct execution. • Drive cross-functional alignment between Marketing, Sales, Product, Account Management, and Executive Leadership. • Lead creative direction for campaigns, content, brand evolution, and market presence. • Establish scalable processes, workflows, and operational rigor within the marketing organization. • Analyze market trends, customer insights, competitive positioning, and campaign performance to continuously refine strategy.