• Develop and implement demand-generation and brand-awareness campaigns to attract new qualified leads and improve brand visibility for B2B or B2C brands. • Design and execute omnichannel campaigns by managing the marketing content calendar, ensuring alignment and timely execution across teams and channels like emails, social, paid ads, and website copy. • Utilize our reporting tools (including CRM data) to monitor, analyze, and report on the effectiveness of marketing campaigns, optimizing strategies based on data-driven insights. • Support internal services team members on SEO initiatives to make search a reliable and consistent demand channel. • Proactively identify and resolve issues that impact marketing performance, using a combination of strategic foresight and tactical execution. • Maintain brand consistency across all deliverables, upholding brand integrity.

• The VP of Revenue Marketing owns the pipeline engine. • Responsible for demand generation, digital marketing, field marketing across North America and international markets. • Owns strategy for content and SEO infrastructure, and industry events. • Collaborates with Sales organization on lead quality and account-based programs. • Owns web strategy and optimizes for conversion. • Manages AI-native campaign execution and raises AI fluency within the team.

Role Description The Marketing Manager is responsible for developing and executing a fully integrated marketing strategy for Altasciences drug development and research services. This role collaborates closely with internal stakeholders and subject matter experts across the organization, including Business Development, Scientists, and Operations teams, to drive brand awareness, generate leads, and support sales efforts. - Develop the annual marketing plan and execute the strategy that will drive sales growth. - Enhance brand awareness by leveraging multi-channel marketing, including digital campaigns, content marketing, and targeted advertising. - Develop all Marketing campaigns and assets used in various communication channels, such as emails, brochures, eBooks, videos, social media posts. - Ensure all marketing campaigns are delivered within set timelines and budget. - Track and analyze the performance of marketing campaigns and propose methods of improvement. - Collaborate with internal stakeholders to create content, with the goal of delivering effective sales tools. - Be involved in other cross-functional marketing projects, such as podcasts and webinars. - Stay abreast of market conditions, industry trends, analyze competitors’ offerings, and evaluate client survey responses to gain insight on industry/customer needs. - Maximize use of various third-party media platforms to expand brand/portfolio recognition and gain new leads. - Utilize Altasciences’ electronic marketing databases for targeted marketing campaigns and activities. - Organize and lead project status meetings, providing updates on marketing initiatives and priorities. - Manage multiple projects simultaneously and understand project/business priorities and management expectations. - When necessary, travel to our sites and attend conferences. - Other related tasks required by management. Qualifications - Bachelor’s degree in business or marketing-related field (or combination of any equivalent education and experience). - Minimum of 5 years of related experience. - Well-developed interpersonal skills are required. - Personal/professional integrity and proven discretion in handling confidential information. - Ability to develop strong trusting relationships to gain support and achieve results. - Capable of managing multiple conflicting priorities. - Must be self-directed, motivated, and have a willingness to take the initiative to identify and anticipate client needs and make recommendations for implementation. - Proven track record of developing and executing high quality marketing material and campaigns. - Strong organization and planning skills, with attention to detail. - Creative, strategic thinker, and problem-solver. - Strong understanding of customer and market dynamics. - Thorough understanding of branding principles and tactics through multimedia including the Web. - Excellent knowledge of social media platforms for business usage, such as LinkedIn. - Prior experience in marketing content development and SEO-enhancing strategies. - Strong project and budget management skills. - Skills in tracking the return on investment (ROI) of various projects. - Flexible changing priorities and managing multiple tasks simultaneously within tight timeframes. - Formal presentation skills. - Ability to motivate and persuade peers to collaborate on projects. - Willingness to travel on occasion. - Relevant industry experience a plus. - Bilingual proficiency in French may be required, depending on location. - Fluent in English for U.S. sites. - Excellent verbal and written communication skills. - MS Office, video editing software such as Movavi. - Experience with relevant software applications (knowledge of Pardot, Salesforce, Canva, and/or Google Analytics is considered a strong asset). Benefits - Health/Dental/Vision Insurance Plans. - 401(k)/RRSP with Employer Match. - Paid Vacation and Holidays. - Paid Sick and Bereavement Leave. - Employee Assistance & Telehealth Programs. - Training & Development Programs. - Employee Referral Bonus Program. - Annual Performance Review.

• Develop and execute a comprehensive marketing strategy aligned to company growth objectives and product roadmap • Lead, mentor, and scale a high-performing marketing team across multiple disciplines • Partner with executive leadership to define brand positioning and market differentiation • Establish KPIs and performance metrics to measure marketing effectiveness and ROI • Oversee marketing technology stack (CRM, automation tools, analytics platforms) to drive efficiency and scalability • Manage budget planning, forecasting, and resource allocation • Implement processes to improve campaign execution, lead management, and reporting accuracy • Ensure data integrity and alignment with sales operations • Design and execute multi-channel marketing campaigns to drive pipeline and revenue growth • Align closely with sales to ensure lead quality, conversion, and pipeline acceleration • Optimize digital marketing efforts including paid media, SEO/SEM, content marketing, and ABM strategies • Leverage data insights to continuously improve campaign performance • Define and articulate clear, differentiated messaging and value propositions • Lead competitive intelligence efforts to inform positioning, pricing, and go-to-market strategies • Partner with product and sales teams to align messaging with customer needs and market trends • Develop tools, content, and training programs to support the sales organization • Ensure consistent messaging and positioning across all customer touchpoints • Support product launches with enablement materials, playbooks, and internal communications • Develop and lead global event strategy, including trade shows, customer events, and industry conferences • Drive event ROI through pipeline generation and customer engagement • Partner with sales to maximize field marketing impact and regional engagement