• Define and execute AutoStore’s global web and digital experience strategy aligned with brand and ABM goals. • Build a seamless, customer-centric journey supporting awareness, consideration, and conversion stages. • Lead initiatives to personalize the digital experience using AI-driven content recommendations and behavioral data. • Oversee global content delivery and localization across all digital channels. • Apply AI tools (e.g., predictive analytics, chatbots, and content optimization platforms) to enhance engagement and conversion. • Partner with brand, content, campaign and product marketing teams to create consistent, high-performing landing pages and experiences. • Lead global AEO and tagging strategy, ensuring proper data capture and performance insights. • Use AI-assisted AEO tools to optimize organic performance and keyword targeting. • Translate data into actionable insights to drive ongoing improvement in visibility and engagement. • Ensure seamless integration between HubSpot, CMS, CRM, and analytics tools for lead tracking and nurturing. • Utilize AI-powered lead scoring, segmentation, and workflow automation to improve marketing efficiency. • Own CMS operations (e.g., WordPress, Drupal, Sitecore, or similar), ensuring scalability, localization, and strong UX. • Champion AI-enhanced content management, including tagging automation, asset recommendations, and performance prediction. • Collaborate with IT and external vendors on technical development and system improvements.

• Leading the development of contracting strategies and tactics for Payer and GPO customers, in alignment with brand access objectives and financial goals. • Coordinates with Pricing, Brand Teams, Account Management, and Access Strategy to define competitive priorities and inform contracting tactics for products within the National and Regional Payer and GPO environment. • Act as the primary source for contracting insights and expertise to Brand Teams, Access Strategy, and Pricing to support development of contracting and pricing strategies. • Ensure consistent strategy is used across similar payers. • Lead cross-contract strategy for all portfolio offers, inclusive of all books of business. • Assist Account Directors with contract negotiations, either indirectly or directly with customers. • Develop relationships with key customer decision makers in customer meetings and industry meetings. • Partner with Contract Operations and Legal throughout the redline process to commit agreed upon terms to compliant, implemented contracts.

• Own and evolve the technical vision, building on an existing GCP architecture (Cloud Run, Firestore, Cloud SQL) and guiding integration with a modern Angular-based SPA • Lead architectural decision-making across the stack, ensuring scalability, performance, and maintainability of a real-time, stateful system • Drive delivery health by evaluating feasibility, identifying risks early, and shaping scope to support sustainable execution • Mentor and unblock a senior, multi-disciplinary engineering team; actively participate in sprint planning, standups, retros, and architectural reviews • Uphold code quality across backend and frontend systems, including state management, rendering performance, and accessibility standards • Act as the technical bridge across Engineering, Design, Strategy, and Production—translating AI capabilities into actionable product and UX decisions • Partner with clients and external teams as a senior technical advisor, clearly communicating complex systems and influencing direction • Collaborate closely with the Executive Technical Director to ensure strong alignment across technical strategy and client partnership • Establish best practices for AI-augmented engineering, guiding the use of tools like Gemini, Cursor, or Claude Code to accelerate development responsibly • Apply deep expertise across Full-stack development, Systems Architecture, and GCP to scale a complex, distributed system

Role Description As an Account Director, you’ll lead strategic client relationships across Propellic’s cross-service travel accounts. You’ll serve as the unified voice for clients, ensuring seamless integration between paid media, creative, analytics, and strategic planning. You’ll partner closely with our Paid Media Directors/Managers, helping translate client goals into coordinated, multi-discipline strategies that deliver measurable business outcomes. You’ll own communication, account health, scoping, financial stewardship, and strategic planning, while elevating the way travel brands understand and apply digital marketing. If you’re a relationship-driven strategist with deep digital and travel expertise, someone who sees the big picture and brings clarity to complexity, we’d love to meet you. Key Responsibilities - Act as the primary point of contact and trusted advisor for assigned accounts, delivering proactive communication, strategic clarity, and thoughtful guidance. - Lead client discovery, quarterly planning, and strategic alignment conversations that connect marketing activity to traveler intent, demand seasonality, and business goals. - Serve as the unified voice across cross-service engagements, ensuring Propellic delivers a cohesive, integrated marketing approach rooted in travel industry expertise. - Partner with Paid Media Directors/Managers to translate client goals into coordinated media, creative, and analytics initiatives. - Review performance insights and reporting to surface meaningful trends, risks, and opportunities and communicate them clearly to marketing and executive stakeholders. - Develop and manage scopes, budgets, capacity planning, and timelines, ensuring delivery aligns with contracted obligations and client expectations. - Identify upsell and cross-sell opportunities aligned to client needs and maturity; partner with Sales on scoping and solution shaping. - Facilitate internal coordination across paid media, creative, SEO, analytics, and operations teams to keep projects moving efficiently and on strategy. - Lead QBRs, roadmap discussions, and executive-level presentations that demonstrate outcomes and future opportunities. - Mentor delivery team members on communication, client management, and strategic thinking; contribute to internal documentation and best practices. - Bring travel-specific insights such as audience behavior, competitive landscape, demand patterns, to shape stronger, more efficient marketing approaches. What Success Looks Like - Clients experience seamless, proactive communication and view you as their strategic partner. - Account scopes, deliverables, and financials remain accurate, predictable, and well-managed. - Integrated strategies are clearly defined and consistently delivered across teams. - Reporting is accurate, insights are meaningful, and recommendations tie directly to business outcomes. - ≥ 95% client retention across managed accounts. - Opportunities for upsells/cross-sells identified and aligned to client maturity. - Minimal escalations due to strong risk anticipation, client alignment, and internal coordination. - Travel insights and demand data meaningfully influence strategy and planning. Qualifications - 7+ years in client service, account management, or strategic roles within a digital or performance agency. - Deep understanding of paid media, commercial strategy, and digital marketing holistically. - Travel, tourism, or hospitality marketing experience required. - Exceptional communicator: Clear, confident, and able to simplify complex concepts for all stakeholders. - Skilled at managing scopes, budgets, timelines, and cross-functional workflows in a fast-paced agency environment. - Comfortable leading conversations with C-level executives and aligning diverse stakeholders. - Strong strategic thinker who can translate data into business-level insights and narratives. - Proactive, organized, and highly accountable. Anticipating needs before they’re raised. - Experience collaborating on integrated planning across media, creative, analytics, and technology. - Eligibility to work in Canada, the U.S. or ability to contract internationally. - Ability to travel internationally on business as needed. Benefits - Remote-first flexibility with a high-performing global team. - Medical, dental, and vision plans + 5% 401(k) match (US employees). - Generous PTO, company holidays, and an annual week-long destination company retreat. - Annual budget for professional development and industry conferences. - A culture that values experimentation, autonomy, and radical candor. Work Requirements - Reliable high-speed internet and comfort with virtual collaboration tools. - Availability for core work hours around 9a-5p U.S. Central Time. - Reasonable accommodations provided for qualified individuals with disabilities. Commitment to Diversity Propellic celebrates diverse perspectives and is proud to be an equal-opportunity employer. All qualified applicants will receive consideration without regard to race, color, religion, gender, sexual orientation, gender identity, national origin, disability, or veteran status. Application Process - Initial screening interview - Career-history interview - Skill presentation - Reference checks