• Own and evolve the technical vision, building on an existing GCP architecture (Cloud Run, Firestore, Cloud SQL) and guiding integration with a modern Angular-based SPA • Lead architectural decision-making across the stack, ensuring scalability, performance, and maintainability of a real-time, stateful system • Drive delivery health by evaluating feasibility, identifying risks early, and shaping scope to support sustainable execution • Mentor and unblock a senior, multi-disciplinary engineering team; actively participate in sprint planning, standups, retros, and architectural reviews • Uphold code quality across backend and frontend systems, including state management, rendering performance, and accessibility standards • Act as the technical bridge across Engineering, Design, Strategy, and Production—translating AI capabilities into actionable product and UX decisions • Partner with clients and external teams as a senior technical advisor, clearly communicating complex systems and influencing direction • Collaborate closely with the Executive Technical Director to ensure strong alignment across technical strategy and client partnership • Establish best practices for AI-augmented engineering, guiding the use of tools like Gemini, Cursor, or Claude Code to accelerate development responsibly • Apply deep expertise across Full-stack development, Systems Architecture, and GCP to scale a complex, distributed system

Role Description As an Account Director, you’ll lead strategic client relationships across Propellic’s cross-service travel accounts. You’ll serve as the unified voice for clients, ensuring seamless integration between paid media, creative, analytics, and strategic planning. You’ll partner closely with our Paid Media Directors/Managers, helping translate client goals into coordinated, multi-discipline strategies that deliver measurable business outcomes. You’ll own communication, account health, scoping, financial stewardship, and strategic planning, while elevating the way travel brands understand and apply digital marketing. If you’re a relationship-driven strategist with deep digital and travel expertise, someone who sees the big picture and brings clarity to complexity, we’d love to meet you. Key Responsibilities - Act as the primary point of contact and trusted advisor for assigned accounts, delivering proactive communication, strategic clarity, and thoughtful guidance. - Lead client discovery, quarterly planning, and strategic alignment conversations that connect marketing activity to traveler intent, demand seasonality, and business goals. - Serve as the unified voice across cross-service engagements, ensuring Propellic delivers a cohesive, integrated marketing approach rooted in travel industry expertise. - Partner with Paid Media Directors/Managers to translate client goals into coordinated media, creative, and analytics initiatives. - Review performance insights and reporting to surface meaningful trends, risks, and opportunities and communicate them clearly to marketing and executive stakeholders. - Develop and manage scopes, budgets, capacity planning, and timelines, ensuring delivery aligns with contracted obligations and client expectations. - Identify upsell and cross-sell opportunities aligned to client needs and maturity; partner with Sales on scoping and solution shaping. - Facilitate internal coordination across paid media, creative, SEO, analytics, and operations teams to keep projects moving efficiently and on strategy. - Lead QBRs, roadmap discussions, and executive-level presentations that demonstrate outcomes and future opportunities. - Mentor delivery team members on communication, client management, and strategic thinking; contribute to internal documentation and best practices. - Bring travel-specific insights such as audience behavior, competitive landscape, demand patterns, to shape stronger, more efficient marketing approaches. What Success Looks Like - Clients experience seamless, proactive communication and view you as their strategic partner. - Account scopes, deliverables, and financials remain accurate, predictable, and well-managed. - Integrated strategies are clearly defined and consistently delivered across teams. - Reporting is accurate, insights are meaningful, and recommendations tie directly to business outcomes. - ≥ 95% client retention across managed accounts. - Opportunities for upsells/cross-sells identified and aligned to client maturity. - Minimal escalations due to strong risk anticipation, client alignment, and internal coordination. - Travel insights and demand data meaningfully influence strategy and planning. Qualifications - 7+ years in client service, account management, or strategic roles within a digital or performance agency. - Deep understanding of paid media, commercial strategy, and digital marketing holistically. - Travel, tourism, or hospitality marketing experience required. - Exceptional communicator: Clear, confident, and able to simplify complex concepts for all stakeholders. - Skilled at managing scopes, budgets, timelines, and cross-functional workflows in a fast-paced agency environment. - Comfortable leading conversations with C-level executives and aligning diverse stakeholders. - Strong strategic thinker who can translate data into business-level insights and narratives. - Proactive, organized, and highly accountable. Anticipating needs before they’re raised. - Experience collaborating on integrated planning across media, creative, analytics, and technology. - Eligibility to work in Canada, the U.S. or ability to contract internationally. - Ability to travel internationally on business as needed. Benefits - Remote-first flexibility with a high-performing global team. - Medical, dental, and vision plans + 5% 401(k) match (US employees). - Generous PTO, company holidays, and an annual week-long destination company retreat. - Annual budget for professional development and industry conferences. - A culture that values experimentation, autonomy, and radical candor. Work Requirements - Reliable high-speed internet and comfort with virtual collaboration tools. - Availability for core work hours around 9a-5p U.S. Central Time. - Reasonable accommodations provided for qualified individuals with disabilities. Commitment to Diversity Propellic celebrates diverse perspectives and is proud to be an equal-opportunity employer. All qualified applicants will receive consideration without regard to race, color, religion, gender, sexual orientation, gender identity, national origin, disability, or veteran status. Application Process - Initial screening interview - Career-history interview - Skill presentation - Reference checks

Role Description Rejoindre hyffen, c’est : - Rejoindre une équipe de passionnés SEO, composée de Consultants SEO experts, de Rédacteurs, de Content Managers et de Développeurs. - Travailler en 100 % remote, n’importe où en France métropolitaine. - Avoir le plaisir de passer du temps avec ses collègues lors du RDV mensuel organisé et financé (déplacement pris en charge à 100 %) par l’agence, à Paris. - Avoir accès au forfait “télétravail” de 600 € par an pour financer électricité et internet. - Bénéficier d’un statut cadre, à 39h hebdo et en horaires de journée. - Se faire livrer son Uber Eat grâce à sa carte SWILE (ou sinon faire ses courses, ça marche aussi !). - Profiter de notre partenariat avec ALAN pour votre mutuelle et prévoyance. Le projet, avec un grand “P” : - La recherche est partout. Plus seulement sur Google, mais sur YouTube, Amazon, TikTok, ChatGPT, Perplexity, et demain sur des plateformes qui n’existent pas encore. - L’ambition d’hyffen : devenir un acteur majeur du référencement des marques sur toutes les plateformes où il y a de la recherche, en France et à l’international. - Nous menons en parallèle deux transformations : - Le passage d’une agence “artisanale premium” à une agence systémique, capable de délivrer du premium à l’échelle. - Un investissement fort en R&D, avec le développement de nos propres outils SEO/GEO propriétaires. Dans ce contexte, nous créons un poste clé : Directeur·rice SEO & GEO. Un rôle 100 % transverse, garant·e de la performance, de la qualité et du rayonnement métier de l’agence. Vous portez la vision SEO & GEO d’hyffen, vous structurez l’offre, vous accompagnez les consultants, et vous incarnez l’expertise de l’agence en interne comme à l’externe. Vous travaillez main dans la main avec le CEO (Mathieu) et la Head of Delivery (Océane). Objectives - Garantir la performance SEO & GEO de l’ensemble des projets clients de l’agence. - Faire rayonner l’expertise d’hyffen en interne et en externe. - Structurer et faire évoluer l’offre SEO/GEO en lien avec la stratégie produit et IA de l’agence. - Soutenir la croissance commerciale via l’avant-vente, les soutenances et les appels d’offres stratégiques. - Participer au développement de l’agence en contribuant à sa stratégie et son rayonnement. Daily Missions - Pilotage métier & performance - Vue 360° sur les performances projets via un outil de monitoring dédié. - Suivi régulier des consultants gestionnaires de comptes. - Contribution aux instances de pilotage interne. - Validation stratégique & accompagnement consultants - Validation et co-construction des stratégies SEO/GEO. - Soutien aux consultants sur les projets sensibles. - Intervention ponctuelle sur certains projets stratégiques. - Articulation avec les consultants transverses mobilisés sur des champs d’expertise spécifiques. - R&D et innovation métier - Pilotage des projets R&D SEO/GEO de l’agence. - Contribution forte à l’évolution des outils SEO/GEO propriétaires. - Veille active sur les nouvelles plateformes de recherche. - Qualité, méthodologie & SOPs - Revue et optimisation des livrables, méthodes et recettes internes. - Identification des tâches chronophages côté consultants. - Contribution active à la standardisation des modules. - Veille & animation interne - Slide veille SEO/GEO mensuelle présentée en COPIL. - Animation et cadrage des ateliers lors des “hyffen in Paris”. - Diffusion des bonnes pratiques et partages d’expérience. - Mentorat & formation - Création et maintien de l’onboarding SEO/GEO des nouveaux collaborateurs. - Accompagnement des nouveaux entrants. - Construction d’un plan de formation continue. - Direction conseil & rayonnement - Participation aux appels d’offres et soutenances stratégiques. - Représentation externe d’hyffen : webinars, événements, contenus. - Animation de la relation avec nos partenaires.

• Lead and oversee a broad portfolio of large-scale, cross-functional programs • Manage a team of approximately 10 direct reports • Drive the adoption of SAFe (Scaled Agile Framework) and agile transformation practices • Ensure operational excellence and on-time delivery • Align projects with strategic business objectives • Manage relationships with senior business partners • Ensure compliance with IT Governance and budget at Business Unit level • Identify new business and efficiency potentials