• Own the development of high-impact, long-form thought leadership content across multiple formats including white papers, research reports, executive bylines, contributed articles, deep-dive guides, and point-of-view essays • Independently conduct research to surface cutting-edge topics, emerging trends, and market shifts — synthesizing industry data, analyst reports, and primary sources into compelling, original narratives • Keep a pulse on competitor activity and market trends to identify content whitespace and ensure Vonage's thought leadership is genuinely differentiated • Develop and maintain a deep understanding of how AI is reshaping enterprise communications, customer experience, and business operations — and translate that understanding into content that resonates with senior decision-makers • Write for distinct enterprise audiences — with a particular focus on C-Suite readers including Chief Executive Officers, Chief Information Officers, Chief Digital Officers, and other executive stakeholders • Partner closely with subject matter experts to ensure content reflects Vonage's most current positioning and strategic narrative • Bring a journalist's instinct to every assignment — pursuing original angles, conducting interviews and background research, and building arguments grounded in evidence • Contribute to Vonage's overall content strategy by identifying new thought leadership opportunities and advocating for the ideas, formats, and publishing channels that will drive the greatest impact

• Write clear, compelling, on-brand short-form copy across a full range of marketing formats including infographics, emails, digital ads, web pages, pitch decks, interactive content, event copy, CTAs, podcast scripts, and promotional materials • Collaborate closely with cross-functional teams to deliver copy that supports integrated marketing campaigns, events, announcements, product launches, and go-to-market strategies • Translate creative and campaign briefs into compelling copy that speaks to target audiences and drives desired actions • Adapt tone, style, and messaging for different audiences, channels, and funnel stages — from awareness to conversion • Ensure all copy is consistent with Vonage brand voice, messaging hierarchy, and style guidelines • Partner with designers to develop copy-design concepts that work together as a unified creative unit • Manage multiple concurrent projects in a fast-paced environment, delivering on time and within scope • Incorporate feedback from stakeholders efficiently, balancing creative integrity with business requirements • Maintain awareness of copy performance and apply learnings to improve future work

• Design & development of products across our product portfolio of apprenticeships, Skills Bootcamps, HIT courses (6-16 week training courses including digital and face to face content), Study Solutions (digital Professional Qualification revision packs) and CPD courses • Maintaining and improving our product portfolio, through analysis of competitor activity & government / regulator policy changes at applicable points in a product’s lifecycle • Taking ownership of your product caseload, tracking and monitoring their performance and lifecycle stage. • You will work closely with colleagues across the organisation to maximise product performance and resolve any performance concerns identified as early as possible. • Undertake regular assessments of your caseload products against the product checklist to ensure everything connected to the product, such as IfATE Standard changes, collateral, website, learning assets remain fully up to date. • Manage and update the asset register for your caseload of products as required. Working with other Product Managers and the wider business to support the achievement of deadlines • Working with the Instructional design Apprentice/learning designer to storyboard eLearning content • Being an active member of apprenticeship trailblazer groups for all of your caseload products, and work with other relevant external key stakeholders/partners to ensure our products continue to be market leader. • Creation of client product facing documents, marketing collateral and website content in line with Davies Group brand guidelines • Creation of learning and development content utilising Canva, Adobe, Foxit and wrap around collateral such as digital pathway builds, digitising mock exams and writing quizzes across products when necessary • Sharing best practice with others through standardisation meetings • Delivering webinars and presentations on products to internal & external stakeholders • Building engaging and digitally led learning pathways on our Learning Experience Platform and ePortfolio platform • Promotion of our product portfolio through social media posts and campaigns • Working with Subject Matter Experts to be able to provide guidance on the creation of learning content

Move assigned projects through the publishing workflow in partnership with Development Editors, Product, Production, and other teams; ensure deliverables meet quality and schedule expectations.