Role Description Vanna Health is seeking a dynamic and versatile Marketing & Growth Senior Manager to serve as a critical link between our brand strategy, business development efforts, and external visibility. This person will partner closely with our CEO and PR agency to execute a proactive conference and events strategy, amplify our presence in the behavioral health market, and drive engagement with our core audience: Medicaid health plans and managed care organizations. This role is ideal for a mid-to-senior marketing professional who thrives in a fast-moving, mission-driven environment and is equally comfortable crafting compelling communications, staffing a conference booth, and developing strategic outreach campaigns. You are a roll-up-your-sleeves operator who can think big and execute with excellence. Key Responsibilities - Conference & Events Execution - Own end-to-end planning and execution for Vanna Health's presence at behavioral health, Medicaid, and digital health conferences. - Serve as an on-the-ground representative at key industry events, actively networking with health plan executives, payers, and clinicians. - Evaluate and recommend conference participation on a tiered basis, building a proactive annual conference calendar. - Coordinate booth design, materials, branding collateral, and pre/post-event outreach. - Business Development Support - Identify and pursue earned speaking and visibility opportunities at payer-focused events. - Support outreach and relationship-building with health plans, payers, and managed care prospects. - Track attendee engagement, scan conference leads, and manage follow-up workflows. - Coordinate with leadership on BD messaging, presentations, and external communications. - Marketing & Communications - Develop and manage content for LinkedIn and other channels. - Support payer and member communications, including review and refinement of engagement materials. - Assist in preparing talking points, panel prep materials, and conference speaker briefings. - Collaborate with the PR agency on strategy and surfacing earned media opportunities. - Lead and support member enrollment outreach initiatives, developing multichannel engagement strategies. - Strategy & Planning - Build and maintain a comprehensive conference and marketing calendar with budget tracking. - Research conference audiences, attendee profiles, and payer participation to advise on ROI. - Develop budget recommendations for conference sponsorships, booth buildouts, and promotional materials. - Work cross-functionally with the COO and other internal stakeholders. Qualifications - 5–8 years of experience in marketing, field marketing, growth, or a related discipline, ideally in healthcare, digital health, or a mission-driven company. - Proven track record managing conference and events strategy. - Strong written and verbal communication skills. - Comfortable representing the organization externally and engaging confidently with senior health plan executives. - Highly organized, self-directed, and able to manage multiple projects with competing deadlines. - Willingness to travel to industry conferences and events as needed. Preferred - Experience in behavioral health, Medicaid, or managed care marketing. - Background in field marketing or product marketing with a growth orientation. - Familiarity with payer communications, health plan partnerships, or member engagement messaging. - Experience working alongside or coordinating with external PR agencies. - Prior startup or early-stage company experience where adaptability and versatility were essential. Compensation & Benefits - Vanna Health offers a competitive compensation package commensurate with experience. - The expected salary range for this role is $110,000–$140,000, depending on location and qualifications, plus benefits.

• Independent management of Google Ads campaigns for Android, iOS, and web • Strong command of account structure, automation tools, and Google Ads analytics • Effective work with MMPs (tracking setup, optimization of existing configurations) • Scaling marketing investments while maintaining target profitability • Implementing marketing hypotheses that measurably improve ROAS • Deep understanding of the product, its business context, and target audience • Planning, launching, optimizing, and scaling Google Ads campaigns with a focus on achieving target profitability metrics • Generating, running, and analyzing tests of new hypotheses (audiences, formats, bidding strategies, creatives) to increase ROI • Regular monitoring of campaign performance and making timely adjustments to settings, budgets, and strategies • Collaborating with creative marketers to generate ideas for new ad creatives • Working with the product team to identify funnel growth opportunities, create requests for product improvements, and improve user onboarding • Competitor analysis: researching advertising activity and identifying new growth opportunities • Maintaining a structured and scalable Google Ads account (campaigns, ad groups, naming, tracking)

• Build and maintain our growth operating model, including bookings forecasting, target setting, and capital allocation across acquisition initiatives • Own performance marketing spend across Meta (Facebook, Instagram), Google (Search, YouTube), and emerging channels like TikTok and Reddit • Serve as the strategic partner between marketing and finance on media budgets, ensuring alignment on investment decisions and performance expectations • Define measurement and incrementality frameworks that demonstrate true performance impact beyond vanity metrics • Manage day-to-day performance across all paid acquisition channels, consistently hitting payback period targets • Develop and test ad creative that drive meaningful improvements in cost per install and conversion rates • Launch and scale new acquisition channels, moving quickly from test-and-learn to meaningful contribution • Work with agencies and internal teams to optimize campaign performance and creative production • Leverage AI tools (including Claude, generative creative tools, and analytics platforms) to improve efficiency and performance • Partner with Product to ensure acquisition strategies align with product roadmap and user experience • Collaborate with Lifecycle Marketing to optimize the full funnel from acquisition through retention • Help define performance go-to-market strategy, including incentive frameworks, add-on experiences, and renewal mechanics • Bring an experimentation mindset to all initiatives, running structured tests and sharing learnings across the organization • Analyze marginal ROI across channels to inform budget allocation decisions • Forecast performance gaps and develop strategies to close them • Master unit economics, including LTV:CAC ratios, payback periods, and contribution margin by channel • Build dashboards and reporting that make complex performance data accessible to stakeholders

Role Description The Advocacy Specialist will work with colleagues to reduce the burden of cancer in the Prairie Region by advocating to governments and other stakeholders to ensure public policy is in place to help lower the public’s risk of developing cancer and improve the lives of those affected by cancer. What You’ll Be Doing: - Regional Government Relations: - Advance organizational advocacy priorities by influencing public policy and government action across Manitoba, Saskatchewan, and Alberta in alignment with national and regional advocacy goals. - Build, maintain, and manage strategic relationships with key provincial and municipal stakeholders, including MLAs, Ministers, political staff, senior public servants, as well as health system partners and agencies, and relevant stakeholder organizations across the Prairies Region. - Represent the organization in meetings, consultations, and forums related to cancer prevention, control, and support for people living with and beyond cancer. - Lead or support the development of regional advocacy materials, including pre‑budget submissions, election platforms, correspondence to elected officials, briefings, and legislative submissions, in collaboration with advocacy leadership. - Monitor, evaluate, and report on political, legislative, and policy developments across the Prairie Region, identifying risks, opportunities, and emerging issues relevant to advocacy. - Advocacy Strategy & Campaign Delivery: - Support and manage the planning, execution, and evaluation of advocacy initiatives and campaigns that advance strategic priorities at the provincial and regional level. - Support the development and delivery of regional advocacy strategies and initiatives aligned with the national advocacy plan and overall organizational strategy. - Lead or contribute to project management for advocacy initiatives, including planning, setting timelines, coordinating resources, tracking progress, and reporting on outcomes and key performance indicators. - Work cross-functionally with communications, marketing, and public engagement teams to develop advocacy content, including key messages, briefing notes and backgrounders, media materials, web content, and social media assets. - Support and manage the delivery of advocacy-related events and activities, such as lobby days, report launches, stakeholder briefings, and public engagement campaigns across the Prairie region. - Stakeholder & Grassroots Engagement: - Mobilize advocates, volunteers, and external partners to strengthen advocacy impact and advance public policy goals across the Prairie Provinces. - Support the planning and management of grassroots advocacy and public engagement initiatives by working with volunteers, community members, and partner organizations to advance advocacy priorities. - Build and sustain relationships with relevant health organizations, non-profit partners, and community stakeholders to work together on advocacy priorities and initiatives. - Develop and provide advocacy guidance, tools, and messaging to advocates and stakeholders to support effective engagement with the stakeholders. - Contribute to internal planning, coordination, and reporting by providing input, analysis, and strategic advice regarding Prairies Region to advocacy leadership and cross-functional teams as required. - Other duties as assigned. - Contribute to our culture of diversity, inclusion, belonging and equity (DIBE) by ensuring that all staff feel represented, valued, and heard across all aspects of their identity, including gender, age, religion, ethnicity, nationality, race, and sexuality. Qualifications - Post-secondary education such as acquiring a university degree in a relevant discipline, such as public administration, health promotion, and political science or an equivalent combination of education and experience. - At least 1-3 years of experience in advocacy or a similar field. - Specific knowledge of the political landscape in Manitoba and/or Saskatchewan. - Demonstrated experience in government relations, and stakeholder, youth, and adult volunteer/community engagement and mobilization. - Demonstrated experience, knowledge and skill in public policy research and analysis, public policy development, and advocacy techniques. - Solid knowledge of a range of health-related issues including the components of health and health equity. - Demonstrated ability to build partnerships and succeed in a team environment with diverse stakeholders. - English is required: French/Bilingualism (French/English) is an asset due to the organization’s nationwide operations. - Other qualifications may apply. Benefits - Competitive salary. - Excellent benefits, including paid parental leave, family sick time, and health insurance. - A fulfilling work environment where your efforts make a meaningful impact daily. How to Apply Qualified candidates are invited to submit their resume, cover letter, and salary expectations by May 27th, 2026. We thank all candidates for their interest and advise that only those selected for an interview will be contacted. Other Information - CCS is dedicated to employment equity and encourages applications from all qualified candidates. - In accordance with the local provincial Accessibility Act, accommodation will be provided as requested throughout the recruitment process. - Employees are not permitted to smoke in or about CCS premises or while carrying out CCS business.