Eli Health

• Take ownership of model training and deployment pipeline • Make models train reproducibly, deploy safely, and perform reliably in production • Actively contribute to ongoing analyses including calibrations, pilot studies, error analyses, and model performance investigations • Collaborate closely with technical and domain experts to improve model quality

• Build and maintain our growth operating model, including bookings forecasting, target setting, and capital allocation across acquisition initiatives • Own performance marketing spend across Meta (Facebook, Instagram), Google (Search, YouTube), and emerging channels like TikTok and Reddit • Serve as the strategic partner between marketing and finance on media budgets, ensuring alignment on investment decisions and performance expectations • Define measurement and incrementality frameworks that demonstrate true performance impact beyond vanity metrics • Manage day-to-day performance across all paid acquisition channels, consistently hitting payback period targets • Develop and test ad creative that drive meaningful improvements in cost per install and conversion rates • Launch and scale new acquisition channels, moving quickly from test-and-learn to meaningful contribution • Work with agencies and internal teams to optimize campaign performance and creative production • Leverage AI tools (including Claude, generative creative tools, and analytics platforms) to improve efficiency and performance • Partner with Product to ensure acquisition strategies align with product roadmap and user experience • Collaborate with Lifecycle Marketing to optimize the full funnel from acquisition through retention • Help define performance go-to-market strategy, including incentive frameworks, add-on experiences, and renewal mechanics • Bring an experimentation mindset to all initiatives, running structured tests and sharing learnings across the organization • Analyze marginal ROI across channels to inform budget allocation decisions • Forecast performance gaps and develop strategies to close them • Master unit economics, including LTV:CAC ratios, payback periods, and contribution margin by channel • Build dashboards and reporting that make complex performance data accessible to stakeholders

• Take ownership of and improve the model training and deployment pipeline • Ensure models train reproducibly, deploy safely, and perform reliably in production • Actively contribute to ongoing analyses, including calibrations, pilot studies, and model performance investigations • Collaborate with technical and domain experts to improve model quality and detect problems early