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We are HQ’d in Philadelphia and manage $PENN’s digital products, including the Barstool Sportsbook.
Director, CRM
Location
United States
Posted
107 days ago
Salary
$140K - $202K / year
Seniority
Lead
Job Description
Director, CRM
Penn Interactive
• Lead the development, execution and management of the CRM strategy. Including automated segmented lifecycle campaigns that drive retention, loyalty, cross-sell, churn prevention, and win back across all channels • Analyze customer data, defining actionable segments and creating targeted lifetime value/customer life-cycle engagement campaigns and programs • Monitor competitor CRM and loyalty programs, testing and adopting best practices to continuously improve program performance, player value, and profitability • Operational responsibility of retained player marketing initiatives; player retention & re-engagement; promotion and bonus campaign planning and execution (incl eROI analysis); executing, reporting, and iterating marcomms plan (incl player bonus liability); content and creative management; and holistic marcomms omni-channel management (email, website, SMS, push, player inbox, phone, direct mail, and social) • Manage and scale the CRM Marketing team • Develop and enhance KPIs for managing and assessing the success of the CRM marketing channels, campaigns, and programs • Working closely with the marketing analytics team to build dynamic segmentation and build monitor dashboards to track and optimize CRM channel performance • Proven expertise in Mobile CRM, email, push, and social best practices, supporting promo execution with seamless end to end UX. • Other duties as required.
Job Requirements
- Bachelor’s degree (B.S./B.A.) in Business Administration, Marketing, or related field
- 8+ years in a digital marketing CRM/lifecycle management role or equivalent combination of education, training and experience
- Adaptable, analytical thinker who can work both strategically as well as in a hands-on executional capacity
- Strong ability to manage simultaneous project streams and thrive in a fast-paced, evolving company environment.
- Innovative thinker who looks beyond the immediate competitive set for inspiration and ideas.
- Hands-on experience working with a variety of CRM tools
- Demonstrated leadership experience in regulated online gaming or e-commerce marketing not required, but highly regarded
- Excellent people management skills
- Ability to meet deadlines and to work under the pressure of short time constraints
- Must have technical proficiency and knowledge in Microsoft applications (Word, Excel, and Outlook)
- Must have comprehensive knowledge of marketing systems and processes (included but limited to email, SMS, onsite messaging & CMS management, app and web push notifications, etc.)
- Passion for online betting is an asset.
Benefits
- Competitive compensation package.
- Comprehensive Benefits package.
- Fun, relaxed work environment.
- Education and conference reimbursements.
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