• Develop and maintain product positioning and messaging across PlantPredict, Construct, Terafab, and SCADA/Controls and future products. • Conduct regular stakeholder interviews with product managers, engineers, and sales to stay current on capabilities, roadmap, and competitive landscape. • Translate technical product developments into marketing collateral: website copy, product one-pagers, brochures, sales decks (PowerPoint), and data sheets. • Create case studies, use-case narratives, and customer success stories in collaboration with sales and customer-facing teams. • Build and maintain sales enablement materials. Keep the sales team equipped with current competitive intelligence, objection-handling guides, and pitch support. • Support product launches with coordinated messaging across channels. • Track competitor activity and industry trends to inform positioning. • Draft press releases, media pitches, and executive talking points for product announcements and company milestones. • Prepare and submit industry award applications. • Coordinate co-marketing campaigns with technology and channel partners, including joint webinars, co-branded content, and cross-promotional outreach. • Produce product-focused content for LinkedIn, email campaigns (Mailchimp), and the company blog/website. • Manage and update website content in Webflow, including product pages, landing pages, and blog posts. • Plan, manage, and host webinars end-to-end: topic development, speaker coordination, platform management, promotional emails, post-event follow-up campaigns, and reporting. • Create and edit short-form video content for social media (product demos, podcast clips, event highlights). • Write and design email newsletters, LinkedIn posts, blog posts, case studies, customer success stories, etc. • Develop and maintain a content calendar that coordinates publishing across channels around product releases, company announcements, industry events, and seasonal campaigns. • Support executive thought leadership: identify speaking opportunities, draft bylines and contributed articles, and prepare talking points for media interviews and podcasts. • Contribute to SEO-optimized web content and landing pages for product lines. • Support trade show and conference logistics: booth materials, signage, handouts, talking points, and on-site coordination. Key events include RE+, CLEANPOWER, Intersolar Europe, PVPMC, and European industry conferences. May require multi-day travel a couple times a year. • Coordinate with external vendors, designers, and agencies as needed. • Help maintain marketing operations infrastructure: email lists, CRM hygiene, campaign tracking, and reporting. • Track and report on marketing campaign performance across channels. Maintain dashboards for key metrics (email, webinar, social, web traffic) and provide regular reporting to support budget and resource planning. • Help maintain and enforce brand standards across the organization. Support internal teams with on-brand templates, messaging guidelines, and review of customer-facing materials. • Pitch in on ad-hoc projects that come with being part of a two-person marketing team at a growing company.

• Build and maintain dashboards and reporting across Sales, Marketing, and Account Management • Ensure accuracy and consistency of GTM metrics, including pipeline, bookings, funnel performance, attainment, and conversion rates • Analyze GTM performance data to identify trends, risks, and growth opportunities • Deliver actionable insights and recommendations to GTM leadership • Support forecasting, QBRs, territory planning, and other operational initiatives • Automate and improve reporting processes to increase efficiency and reliability • Help maintain CRM data hygiene and governance standards • Create and maintain enablement resources, KPI documentation, process guides, training materials, and onboarding content • Directly manage, coach, and develop a team of SDRs focused on outbound prospecting • Train SDRs on LinkedIn Sales Navigator, HubSpot, Apollo, and best practices for prospecting and CRM hygiene • Oversee outbound sequence strategy, including cadence structure, messaging, and channel mix • Coach SDRs on writing personalized, high-quality email and LinkedIn outreach • Develop messaging playbooks, templates, talk tracks, and prospecting frameworks • Support SDRs in conducting effective cold calls, discovery conversations, and outreach campaigns • Monitor SDR KPIs including outreach activity, meetings booked, pipeline sourced, and conversion metrics • Conduct regular coaching sessions, performance reviews, and skill development initiatives • Partner with recruiting to support hiring and scaling of the SDR function

• Build relationships and open market access with OnlyFans agencies, creators, and creator economy stakeholders • Develop and execute go-to-market and growth strategies for Chatbooster • Advise on pricing strategy and business model refinement • Coordinate between the technical team and business development efforts • Identify adjacent market opportunities and expansion possibilities • Manage and grow the company’s website, social media, and brand presence • Oversee product quality and functionality alongside the technical team • Gather market feedback to improve product positioning and user experience • Help establish Chatbooster as a trusted product within the creator economy

• Own go-to-market strategy and execution for Lytics and Personalize product lines—from messaging and positioning to launch planning and sales enablement. • Develop compelling product narratives that connect first-party data, audience segmentation, and real-time personalization to tangible business outcomes for enterprise buyers. • Partner closely with Product Management to translate roadmap priorities into market-ready messaging, release communications, and tier-based launch plans. • Create and maintain sales enablement assets including product sales aids, battlecards, competitive intelligence briefs, ROI frameworks, and demo scripts. • Conduct competitive research on personalization and CDP vendors (e.g., Optimizely, Salesforce, Adobe, Sitecore) and deliver actionable positioning that helps the field win. • Support customer-facing evangelism through small group demos, webinars, customer roundtables, and conference presentations. • Collaborate with Demand Generation and Content Marketing to fuel campaigns with product-specific messaging, thought leadership content, and use-case narratives. • Inform product strategy by synthesizing field feedback, win/loss analysis, and market signals—and presenting recommendations to product and leadership stakeholders. • Drive internal education on Data Cloud capabilities through enablement sessions, workshops, and documentation that help cross-functional teams speak confidently about our data and personalization story.