• Lead the end-to-end design process for mobile (iOS/Android) engagement systems, from discovery to final handoff • Own the full engagement loop strategy, including interaction design, motivation systems, and progression models • Translate product requirements and behavioral goals into wireframes, user flows, mockups, and interactive prototypes • Design intuitive, cross-generational mobile experiences that support shared family interaction on a single device • Architect scalable interactive systems including achievements, progression models, challenges, streaks, and reward frameworks • Design engagement loops that can evolve from lightweight gamification into deeper interactive systems as the product matures • Apply behavioral psychology and motivation theory to drive sustained engagement while maintaining ethical design standards • Ensure interactive systems encourage curiosity and learning without manipulative mechanics • Design for retention metrics such as Day 1, Day 7, Day 30, and 90-day engagement • Maintain and evolve a scalable mobile design system in Figma • Ensure consistency and usability across platforms by adhering to Apple’s Human Interface Guidelines and Google’s Material Design system • Collaborate closely with Product Managers, Engineers, and Data Scientists in agile sprints to iterate and refine solutions • Leverage AI tools to accelerate ideation, prototyping, documentation, and iteration across the design lifecycle • Champion AI-enabled design workflows that increase velocity and scalability within a lean startup environment • Conduct user research and usability testing across both adult and youth audiences to validate interaction models • Support QA during development sprints by reviewing builds and ensuring pixel-accurate implementation • Communicate design rationale clearly to cross-functional teams and executive stakeholders

• Own the unified design language for the BRAHMA AI platform. • Align designers across the different product teams. • Lead the design of our generative AI tooling. • Define end-to-end user journeys across the platform.

• Design product interfaces by proposing solutions for assigned tasks while proactively identifying and recommending improvements beyond the original scope. • Create new and maintain existing design systems and UI kits, ensuring consistency and scalability across products. • Collaborate closely with developers to ensure designs translate accurately into production. • Follow established AI integration processes within the design workflow and suggest improvements to evolve them further. • Facilitate workshops with stakeholders, presenting and defending design decisions and concepts with clear, well-reasoned arguments.

Role Description We are hiring for a Supplement Label & Product Visual Designer to join our team! We are not looking for a traditional “brand designer,” but rather someone who understands how to create clean supplement labels, product visuals, and high-quality product-page images while also having a strong feeling for branding and presentation. A very important part of this role is the use of AI tools and modern creative workflows. We are launching a large amount of products (~180+ supplements), so speed, scalability, and efficiency matter a lot. If your workflow is only Canva or standard Adobe editing without understanding modern AI-assisted workflows, this role is probably not the right fit. Because this business is being built from the ground up, we are looking for someone who enjoys growing together with a company from an early stage and wants to have real ownership and impact on the visual direction and workflows. - Create supplement labels for multiple products and brands - Design product-page visuals, mockups, and product images for Shopify stores - Use AI tools and modern creative workflows to scale content production efficiently - Make sure labels follow USA supplement compliance instructions and formatting requirements - Manage a high volume of SKUs while maintaining consistency and quality Qualifications - Experience creating supplement labels or packaging designs - Strong feeling for branding, layout, typography, and product presentation - Experience using AI tools - Ability to create clean, premium-looking product visuals fast - Experience with Photoshop, Illustrator, Figma, Midjourney, ChatGPT, AI image tools, or similar workflows - Ability to work independently across many SKUs and brands - Strong attention to detail