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Rosie's People

Your one-stop partner for all your Leadership, HR & Business Operations challenges.

Demand Generation Manager – Cybersecurity, AI

Security EngineerSecurity EngineerContractRemoteSeniorTeam 1-10Since 2014H1B No SponsorCompany SiteLinkedIn

Location

New York

Posted

13 days ago

Salary

0

Seniority

Senior

4 yrs expEnglishCyber Security

Job Description

Demand Generation Manager – Cybersecurity, AI

Rosie's People

• Designing and executing a demand generation roadmap across priority sectors (e.g. financial services, fintech, regulated industries) • Planning and running multi-channel campaigns (LinkedIn, email, webinars, reports, communities) • Building and managing lead-nurture journeys for complex buying committees (CISO, risk, compliance, IT, innovation) • Collaborating with leadership to define ICPs, personas, and core messaging • Creating and repurposing cornerstone content into campaign-ready assets that support the sales cycle • Setting up lightweight marketing operations, including tracking, basic lead scoring, and funnel reporting • Experimenting with targeted, account-based motions for high-value prospects and partner ecosystems • Testing, iterating, and sharing insights across marketing, sales, and product teams to refine GTM approach

Job Requirements

  • 4+ years of experience in B2B SaaS demand generation or growth marketing
  • Have owned campaigns that generated measurable pipeline, not just leads
  • Comfortable working hands-on with tools such as HubSpot (or similar), LinkedIn Ads, and basic analytics
  • Can quickly grasp and communicate complex concepts in cybersecurity, AI, or risk/compliance
  • Write clearly for both technical and executive audiences
  • Thrive in early-stage or scaling environments with limited structure and high autonomy
  • Nice to Have: Experience in marketing into regulated industries (banking, payments, insurance, healthcare, critical infrastructure)
  • Nice to Have: Exposure to cybersecurity, threat intelligence, GRC, or risk quantification concepts
  • Nice to Have: Experience launching or scaling demand functions in early-stage B2B technology companies

Benefits

  • Outcome-linked commercial terms
  • Flexibility around hours and working patterns
  • Scope to expand responsibility and commercial alignment as the business grows

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