Role Description As a Product Marketer at Seeking Alpha, you will play a pivotal role in driving growth for the company by focusing on how we can effectively convert our free traffic into high-value subscribers. You will have end-to-end ownership over a critical part of our subscriber funnel, including the experimentation strategy, paywalls, messaging, and conversion flows. You will be responsible for optimizing the customer journey using experimentation and working with a team of talented engineers, analysts, and designers. This is a maternity leave replacement (6-9 months). What You'll Do - Manage and optimize the communication of Seeking Alpha’s products to users with a focus on driving paid subscriptions. - Constantly initiate experimentation to improve conversion rates and user experience. - Plan, execute and analyze on-site campaigns for product and feature launches. - Partner cross-functionally with the design, development, and data teams to execute your initiatives while maintaining an organized work process. - Be super data-driven while being responsive to user feedback. - Work directly with BI and Tech to grow ARR, including writing specs, analyzing data, and project management within the teams. Qualifications - 5+ years of hands-on experience doing subscription marketing and A/B Testing. - A strong background in investing/equity markets - a must. - Outstanding product management skills, including spec writing, mockups, and data analysis. - Detail-oriented, along with a precise and clear communication style. - A highly collaborative, team-oriented individual who is comfortable with new situations and highly iterative projects. - English - native level.

• Produce and publish link and engagement posts to Discord • Publish content to Reddit and Telegram • Resize and adapt static assets from Instagram and Reddit • Write platform-appropriate copy for each channel • Maintain a consistent visual identity and voice across all content types • Track and analyze content performance metrics

Role Description Guidebook is the leading mobile app platform for higher education, helping universities and colleges drive student engagement, campus connection, and event experiences that students actually use. Our marketing team is small, fast-moving, and ambitious, and we are looking for our next Event and Content Coordinator to join us. This is an entry-level role for someone who genuinely loves events. You will be the engine behind our event presence at 10+ higher education trade shows a year, and you will help keep our content channels, LinkedIn, YouTube, webinars, and email, running smoothly. You will work directly with the Director of Marketing, our Growth Marketing Manager, and our Web Developer, and you will collaborate cross-functionally with new business, customer success, and product teams to keep events running on time and on brand. This role is highly executional by design. The Director of Marketing sets the strategy; you bring it to life through sharp coordination, clean execution, and reliable follow-through. Over time, you will have the opportunity to take on more ownership, particularly on the content side, and play a central role in building Guidebook’s community in higher education. If you love the rhythm of events, get a kick out of running a tight ship, and want to grow a marketing career inside a category-defining EdTech business, we want to meet you. Key Responsibilities - Event Coordination - Own end-to-end logistics for Guidebook’s event calendar, including 10+ EDU trade shows per year. - Manage shipping, receiving, AV, electrical, signage, vendor coordination, and booth setup and breakdown. - Be on-site at all sponsored events, supporting the team and ensuring the booth runs smoothly. - Run the event demand generation engine to create meetings before and after the event. - Coordinate logistics for in-kind partnership events (no travel required for these). - Build and manage event timelines, briefing internal staff (sales, customer success, product) on where to be, when, and what they need. - Manage event budgets in partnership with the Director of Marketing, tracking spend against allocation. - Coordinate pre-event promotion (email, social, ads) and post-event follow-up workflows. - Lead post-event recap reporting, leads captured, pipeline influenced, costs, lessons learned. - Content Coordination - Manage Guidebook’s content publishing rhythm across LinkedIn, YouTube, webinars (Wistia), and email. - Schedule and publish social posts, coordinate webinar logistics, and execute email sends through Conversion AI. - Manage video assets in Wistia and YouTube, uploading, captioning, organizing, and ensuring distribution. - Maintain an organized content calendar so the team always knows what is publishing, when, and where. - Over time: grow into drafting first-pass copy for emails, webinar invites, and social posts; editing short-form video for LinkedIn and YouTube; and pitching content ideas. - Create short form video content from webinars for LinkedIn Ads. - Cross-Functional Coordination - Act as the central point of contact for everyone involved in events, sales, customer success, product, vendors, and the Director of Marketing. - Brief booth staff and internal travelers ahead of each event with clear schedules, talking points, and logistics. - Manage vendor and agency relationships day-to-day, including AV, shipping, print, and exhibition partners. - Keep stakeholders updated on timelines, blockers, and changes. - Reporting and Analytics - Own the post-event recap report for every Guidebook-attended event, including leads, pipeline, costs, and qualitative learnings. - Pull monthly performance reports across content channels (LinkedIn, YouTube, webinars, email) and share insights with the marketing team. - Maintain accurate event and lead source data in Salesforce. - Track event budget spend against allocation and surface variance to the Director of Marketing. - Help the team understand what is working, what is not, and where we should double down. Your First 12 Months - Within 3 Months - Have a strong understanding of Guidebook’s product, value proposition, and higher education ICP. - Know the full 12-month event calendar inside out, with timelines built for each upcoming show. - Be on top of all events Guidebook is sponsoring or attending, with clear plans for execution. - Have built collaborative working relationships with sales, customer success, product, and the wider marketing team. - Be confident running the day-to-day rhythm of our content channels (LinkedIn, YouTube, webinars, email). - Within 6 Months - Have the events and content engines running with high-quality, reliable execution. Internal stakeholders know where to be, vendors are well-managed, and the booth runs smoothly at every show. - Maximize the output of every event and content asset through tight coordination, sharp briefings, and proactive follow-up. - Have built strong working relationships with key vendors and external partners. - Be running a clean monthly reporting cadence on event performance and content performance. - Be drafting first-pass copy on smaller content pieces (social posts, webinar invites) and editing short-form video for distribution. - Within 12 Months - Have grown into broader ownership of the content function, drafting copy, editing video, and pitching content ideas as part of the marketing team’s planning cycles. - Be a central player in shaping Guidebook’s community in higher education, from webinars and workshops to ongoing engagement programs. - Have established a best-practices playbook for Guidebook’s events and content operations. - Be a known and trusted face at our flagship higher education events. - Have created clear pathways for growth into more senior content, community, or events roles within Guidebook. Benefits - 100% paid benefits: medical, dental, and vision. - Short term and long term disability. - Unlimited vacation time. - 401(k) program with matching benefit. - Stock options. - Awesome company culture and fun virtual hangouts. - MacBook and accessories to make you comfortable working from home. - Awesome annual company retreats! EQUAL OPPORTUNITY EMPLOYER At Guidebook, we're committed to cultivating an inclusive work environment for everyone – and we know that's best achieved, in part, with a diverse workforce. We're always working on increasing diversity across the company. If you're looking to join a team that is smart, highly motivated, and also values work/life balance, we can't wait to hear how you can add to our growing culture! We are an Equal Opportunity Employer and do not discriminate against any employee or applicant for employment because of race, color, sex, age, national origin, religion, sexual orientation, gender identity and/or expression, status as a veteran, and basis of disability or any other federal, state or local protected class.

Director, Content locations Remote United States time type Full time job requisition id R-102081 Rimini Street is seeking a visionary Director, Content with a unique talent for storytelling and brand selling through the power of words, visuals and sound. As an organization that is built on delivering “extraordinary technology solutions powered by extraordinary people,” this role is integral to shaping and executing a content strategy that elevates our brand story, strengthens market presence and drives measurable business impact. This is a remote position; however, if you are within 50 miles of one of Rimini Street’s corporate offices, this position allows for a hybrid work option. Position Summary As the Director, Content, you will lead a critical function of the Marketing engine, setting the strategic direction for content while ensuring the highest standards of execution across all formats and channels. You will oversee a highly passionate, tenured team of talented content writers, storytellers, editors and digital content creators, including videographers, contractors and agencies. You will be accountable for delivering compelling, accurate, audience-centric content that supports brand awareness, thought leadership, demand generation and client engagement. The ideal candidate combines big-picture strategic thinking with meticulous attention to detail, possesses storytelling artistry, can distill complex concepts into memorable, easy-to-digest content and leads content operations with rigor. Deep experience in technology or software for content production is highly desired. This leader will think holistically about Rimini Street’s narrative—connecting product, services, client value, culture and market differentiation—while maintaining an eagle eye for detail, quality and consistency. Reporting to the Sr. Director, Global Integrated Marketing, this role offers a significant opportunity to influence how Rimini Street shows up in the market by translating innovative, revolutionary technology and services into meaningful stories and scaling content excellence globally. Qualified candidates will have a proven track record of working successfully with a variety of stakeholders, including executives, thought leaders and Human Resources, to produce content that is effective, memorable, dynamic and reflective of our one-of-a-kind brand. Candidates must also have a strong understanding of the latest content generation technologies, as well as the B2B buyer's journey and how to produce content that resonates at each stage. A working knowledge of metrics will be required to utilize data to develop and optimize content strategies and executions. Duties & Responsibilities - Serve as a content visionary, guiding the team in the creation of audience-centric, high-quality and scalable content marketing assets across PR, content marketing, creative, brand, digital, B2B and thought leadership initiatives to support marketing strategy and programs - Partner with cross-functional teams to gather insights and content requirements, translating complex technologies, products and market challenges into clear, engaging and educational stories - Collaborate with Brand Experience, Campaigns, Client Engagement, Communications, Demand, Executive and HR teams to develop and optimize full‑funnel content aligned with brand guidelines and demand generation goals - Lead the concepting, writing and editing of compelling copy across digital channels including web, social, email, blogs and paid media, driving engagement and action - Translate internal strategy and business priorities into clear, external-facing content across multiple channels - Own and maintain a comprehensive, strategic content marketing and editorial calendar - Develop innovative storytelling approaches that articulate Rimini Street’s vision with clarity, strength and impact - Champion and promote content strategies that reinforce Rimini Street’s brand platform, architecture, messaging and positioning frameworks and voice and tone - Ensure consistency of brand identity, messaging and visual expressions across corporate and product communications - Grow and mature the content organization to meet current business needs and enable long-term brand and market leadership Location - Remote, US Education - Bachelor’s degree; BA/BS or higher degree in communications, marketing, journalism or relevant communication discipline Experience - 10+ years of content marketing/marketing communications in B2B or B2C - 3 to 5+ years of proven experience managing high-performing content/creative teams Qualification & Skills - B2B marketing experience required; software and services industry experience strongly preferred - Background in services or product marketing preferred - Strong editorial judgement with proven ability to create compelling content for diverse audiences - Exceptional attention to detail, with a rigorous focus on language precision, syntax, context and nuance to ensure clarity, consistency and brand integrity across all content - Advanced content creation skills, including writing and editing, visual/design acumen and brand-building ideation - Experience with web-based storytelling and content management systems (CMS) - Working knowledge of SEO best practices, marketing metrics and content performance measurement - Experience leveraging modern content technologies and platforms to enable scalable, efficient content creation - Demonstrated ability to use performance data and insights to assess and optimize content effectiveness - Ability to develop and support content strategies, value propositions and messaging based on rigorous insight - Proven track record in creating strategic marketing campaigns and programs that generate drive measurable results - Ability to operate fluidly from high-level strategic thinking to creative and detailed execution - Collaborative and team-oriented leader with experience managing multiple projects simultaneously - Highly self-motivated with experience championing a vision and driving teams towards shared goals - Proactive, solutions-oriented mindset with a genuine, lively “get-it-done” attitude - Thrives in a fast-paced environment with competing priorities and overlapping deadlines - Strong project management skills and organizational skills with a relentless commitment to quality and deadlines Compensation is based on role, location, and level of applicable experience. Rimini’s target pay for each position is available upon request during the applicant’s Interview process. The general salary range for this type of role is 120k - 160k depending on skills and experience. Benefits for US employees include: - Medical, Dental, and Vision insurance - Disability insurance - Paid Parental Leave - 401(k) program - Generous Paid time off (PTO) Our work is challenging and meaningful. We start and end each day with a sense of achievement and purpose guided by our core values, the Four Cs: - Company - We dream big and innovate boldly. - Colleagues - We work with extraordinary people who create a culture of mutual respect and collaboration. - Clients - We relentlessly pursue solutions that help clients achieve their goals. Our unmatched client care is rooted in our passion for exceptional service. - Community - We believe in leaving the world a better place than we found it. With the Rimini Street Foundation, we’ve made positive impacts in six continents for over 425 charities.