Role Description We’re seeking a detail-oriented and proactive Digital Marketing Specialist to support day-to-day execution of digital initiatives across multiple platforms. This is a great opportunity for a hands-on marketer who enjoys working across websites, social media, and campaign delivery in a fast-paced, collaborative environment. As part of the Commercial Marketing team, you’ll help bring digital campaigns to life while ensuring consistency and quality across all channels. Qualifications - 2+ years of hands-on digital marketing experience - Strong working knowledge of: - HubSpot (email marketing & automation) - WordPress (website content management) - Social media content creation & channel management - Experience executing campaigns across web, email, and social platforms - Comfortable managing multiple projects and deadlines independently Requirements - Experience with Google Analytics, SEMrush, or Salesforce Commerce Cloud (Nice to Have) - Exposure to healthcare, medical device, or regulated industries (Nice to Have) - Familiarity with eCommerce platforms (Nice to Have) Benefits - Fully remote role with flexible working within U.S. time zones - Opportunity to gain experience across a broad digital ecosystem - Work with an established, global brand on impactful marketing initiatives - Generous compensation and benefits packages including health benefits - 401k contribution - 7 paid holidays + 2 floating holidays of your choosing - Generous paid time off - Tuition reimbursement assistance program - Eligibility for performance-based bonuses or commissions, where applicable Company Description Natus Medical is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, veteran status, disability, sexual orientation, gender identity, or any other protected status.

• Act as the primary point of contact for asset approvals and other tasks • Managing the flow of creative files, copy, and feedback between internal teams and agencies • Track and enforce brand-specific processes and workflows • Document clear action items and next steps after meetings • Own follow-ups to ensure completion of various project tasks on time • Monitor project timelines and deliverables to keep campaigns on track and on schedule • Support other teams by removing blockers and ensuring tasks are completed on time • Proactively address delays by having candid conversations with internal team members • Maintain organized records of assets, feedback, and campaign approvals • Coordinate and schedule calls between internal team members and clients

Role Description This is a remote position. ATQLeads builds GTM systems for B2B companies that are done waiting on agencies and tired of the cost of full-time hires. We sit between the two: a network of vetted GTM operators who embed directly inside client teams — inside their tools, their Slack, their stack — and deliver against outcomes, not hours. We don't sell retainers. We deploy capacity. Operators are part of the company. If you want to own real work, operate inside real companies, and be compensated like a partner rather than a contractor, this is where you belong. Role Overview The Digital Marketing Specialist is the channel operator who makes inbound demand generation actually produce leads every week. - A client without a DMS stays dependent on outbound alone. - Paid campaigns run without conversion tracking. - SEO stays neglected. - Landing pages stay unoptimized. - Budget gets spent without knowing which channel is producing pipeline and which is wasting money. The DMS is the person who executes and optimizes inbound channels to produce consistent, measurable lead flow — and connects every dollar spent to a business outcome. You won't be handed a strategy deck to interpret. You'll be given ad platforms, a budget, ICP (Ideal Customer Profile) direction from the GTM Strategist, and a capacity commitment. Your job is to get campaigns live, generate data fast, optimize based on what the numbers say, and report results in terms of pipeline — not impressions. What You'll Do Channel Execution Systems You own four interconnected systems end-to-end: - Paid Acquisition Engine - Campaign structure, launch, and management on at least two of the following: Google Ads, Meta Ads, LinkedIn Ads. - Campaign hierarchy aligned to targeting segments and budget allocation. - Bidding strategies configured to campaign objectives with reasoning for each choice. - Targeting and audience segments defined for each campaign based on ICP direction from the GTM Strategist. - Budget management across campaigns and channels based on performance data. - Creative refresh on a regular cadence to prevent audience fatigue. - Cross-channel budget tradeoff decisions. - SEO and Organic Channels - On-page SEO: page titles, meta descriptions, header structure, internal linking, and content relevance for target keywords. - Keyword research using tools like Semrush or Ahrefs. - Technical SEO fundamentals. - Content distribution plans. - Content repurposing. - Organic vs. paid tradeoff reasoning. - Conversion Funnel Execution - Landing pages with clear structure. - Lead capture form optimization. - End-to-end conversion flow optimization. - A/B tests on landing page elements. - Drop-off diagnosis at each funnel step. - Analytics, Attribution, and Reporting - Tracking infrastructure setup. - Channel-level metrics. - Campaign spend connected to pipeline outcomes. - Multi-touch attribution model understanding. - Reporting dashboards showing campaign performance. - Data tracking error identification. Three Phases of Execution - Foundation - Set up tracking infrastructure. - Get campaigns live and generating data early. - Establish baseline metrics. - Flag data gaps. - Ongoing - Manage ad budgets and reallocate spend. - Refresh creatives and audience targeting. - Run A/B tests. - Report campaign performance regularly. - Optimization - Reduce CPL over time through iterative optimization. - Audit existing campaign setups. - Produce a prioritized remediation plan. - Recommend expansion into new channels. Cross-Functional Collaboration - Depend on inputs from three roles: GTM Strategist, Growth Marketer, and GTM Engineer. - Receive budget allocation and creative assets from the client. - Proactively flag performance constraints. - Report campaign performance regularly. Strategic Ownership - Generate your own optimization ideas. - Audit campaign setups and produce remediation plans. - Question alignment of targeting, messaging, and offer. - Identify data tracking errors and fix them. Qualifications - Real technical range with Google Ads, Meta Ads, LinkedIn Ads. - Experience with Google Analytics 4 (GA4). - Proficiency in SEO tools (Semrush, Ahrefs, or equivalent). - Landing page building and optimization skills. - Understanding of reporting and dashboards. - Knowledge of multi-touch attribution models. - Basic CRM knowledge (HubSpot, Salesforce). Requirements - Ad platforms — at least two of: Google Ads, Meta Ads, LinkedIn Ads. - Google Analytics 4 (GA4) — custom events, funnels, conversion tracking. - SEO tools — Semrush, Ahrefs, or equivalent. - Reporting/dashboards — GA4, Looker, or equivalent. - CRM — HubSpot or Salesforce. - Slack, Notion — embedded client communication. Benefits - Fully remote. - Full flexibility.

Role Description We are looking for a results-driven Digital Marketing Specialist who can help scale our marketing initiatives, drive consistent lead generation, and optimize advertising performance. The ideal candidate has strong digital marketing experience, is comfortable working with AI tools, and can develop effective, data-driven marketing strategies. Duties and Responsibilities - Research advertising trends and consumer behavior - Conduct competitive research on pricing, products, and positioning - Decide on strategic placement and channels for ads - Determine what content will effectively reach and convert customers - Develop ongoing content projects and lead magnets - Create and distribute monthly newsletters via Mailchimp (or similar tools) - Publish and manage digital marketing content across platforms - Implement and optimize email marketing campaigns - Measure and analyze digital traffic performance - Monitor social media metrics and Google Analytics - Optimize paid ad campaigns using SEO and related tools - Report campaign performance, growth, and analytics to the CEO - Scale digital campaigns to maximize ROI - Monitor project timelines and budgets - Conduct market research to support campaign direction - Brainstorm, design, and execute experiments and conversion tests Qualifications - Minimum 3+ years of experience in digital marketing - AI experience highly preferred Requirements - Fully remote position - PST shift, Part time, 20hrs/week - Salary depends on experience