• Winning and maximising business in a dedicated neighbourhood • Researching target audience and opportunities in the neighbourhood • Building strong customer relationships through constant selling and face-to-face meetings • Onboarding new customers effectively and tracking activity using Salesforce • Working closely with distribution partner/ driver • Delivering profitable volume growth and hitting targets • Monitoring competitor activity and ensuring best solutions for customers

• Identify and pursue new business opportunities and maintain long-term relationships with key stakeholders. • Conduct market research and voice-of-customer (VOC) assessments to guide product positioning and pricing strategies. • Collaborate with marketing and business development teams to promote brand awareness and penetrate new markets. • Manage sales cycle from prospecting through contract negotiation and closing. • Conduct client site visits, product demonstrations, and technical presentations. • Work cross-functionally with internal teams to support Winpak System Sales through integrated packaging and machinery solutions. • Maintain a thorough understanding of company product offerings, machinery specifications, and integration processes. • Partner with Engineering, R&D, and Aftermarket teams to ensure accurate communication of equipment capabilities and requirements. • Provide support for Factory Acceptance Tests (FAT), installations, and post-sales service requirements. • Stay informed about competitive products, market trends, and emerging technologies to inform sales strategies. • Act as the key point of contact for customers, ensuring satisfaction through excellent communication, responsiveness, and follow-through. • Promote aftermarket services including spare parts, maintenance contracts, upgrades, and training. • Collaborate with the service team to ensure customers receive exceptional support during and after project implementation. • Train customers on proper equipment use and serve as a customer advocate to internal teams. • Deliver accurate sales forecasts and contribute to annual budgeting processes. • Track sales performance against goals and report progress to leadership. • Analyze sales and service data to identify opportunities for revenue growth and improvement.

• Drive new customer acquisition across Malaysia • Build and manage a strong sales pipeline through proactive outreach • Own the full sales cycle: discovery, solutioning, proposal, and closing • Engage senior stakeholders (HR, Finance, Payroll leaders) • Collaborate with partners (BPOs, system integrators) to co-sell opportunities • Achieve and exceed revenue targets

• Pipeline Generation – Source and qualify new business opportunities that fit our ICP. Develop roughly 30% of your annual book of business. Advance inbound and partner generated opportunities. Maintain appropriate pipeline hygiene and coverage. • Relationship Development – Gain a deep understanding of the target customer’s business, relevant processes and challenges. Ensure the right questions are being asked and answered. Bring unique value to every interaction. Develop relationships with multiple buying personas within the account. • Value Framing – Connect a prospect’s business objectives (both functional and corporate) with the Ketch solution. Do the math. Construct a compelling business case. • Sales Execution – Conduct effective account discovery. Apply MEDDPICC throughout the sales cycle. Develop pitch and proposal material as appropriate. Make responsible, effective use of company assets. Handle objections. Document activities in Salesforce. Drive opportunities to Closed/Won. • Product Knowledge – Develop high-level functional and technical understanding of Ketch products. Align product demonstrations to customer needs.