Growth – Performance Marketer

Performance MarketingPerformance MarketingFull TimeRemoteSeniorTeam 1-10Since 2024H1B No SponsorCompany SiteLinkedIn

Location

California

Posted

20 days ago

Salary

$90K - $130K / year

Seniority

Senior

Bachelor Degree4 yrs expEnglish

Job Description

Growth – Performance Marketer

LumiMeds

• Design and run structured A/B and multivariate tests across paid creative, landing pages, offers, and funnel steps — with clear hypotheses, success metrics, and documented learnings • Build and maintain a testing roadmap prioritized by expected impact on CAC and conversion rate • Own Meta and Google campaign execution — audience strategy, bid management, budget allocation — optimizing continuously based on test results • Partner with engineering on landing page and funnel experiments — you form the hypothesis, they build the variant, you call the result • Manage creative testing pipeline — brief UGC and ad creative, run hook tests, iterate rapidly on what moves thumb-stop and CVR • Own pixel and attribution integrity so test results are trustworthy — Meta Pixel, custom funnel events, HubSpot tracking • Maintain a living testing log: every test, its hypothesis, result, and what we do next • Report weekly on CAC, ROAS, consult booking rate, and lead quality — with test-driven explanations for movement

Job Requirements

  • 4–7 years in growth or performance marketing for a DTC health, wellness, or telehealth brand
  • Formal A/B testing experience [required] — you've designed, run, and documented structured experiments at scale, not just toggled ad variants
  • Can speak fluently to test design: sample sizing, statistical significance, holdout groups, and avoiding false positives
  • Deep Meta expertise — creative testing, audience strategy, funnel optimization — with solid Google (search + YouTube)
  • Experience navigating health advertising compliance on Meta and Google — you know what you can and can't say in a regulated health category
  • Direct response mindset — you think in CAC and payback period, not reach or impressions
  • Comfort owning a budget and a number independently without a team underneath you
  • Agency background — hands-on paid campaign ownership across DTC or health clients [strongly preferred]

Benefits

  • Performance bonus tied to CAC and patient volume targets

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