• Build, launch, and optimize Search, Display, Shopping, and Performance Max campaigns for local service businesses • Conduct ongoing keyword research and disciplined negative keyword management to maximize budget efficiency • Write conversion-focused ad copy with strong CTAs oriented toward calls and form fills, not click volume • Set up and manage conversion tracking via Google Tag Manager and Google Analytics 4 (GA4) • Manage bid strategies including Target CPA (tCPA), Target ROAS (tROAS), and Maximize Conversions, and adjust based on real performance • Perform regular Quality Score audits and landing page alignment reviews • Build remarketing audiences and run RLSA campaigns to re-engage high-intent prospects • Maintain the agency's 10%+ Google Ads conversion rate standard across all assigned accounts • Build and manage Meta campaigns across lead generation, traffic, retargeting, and brand awareness objectives • Develop audience strategies using Custom Audiences, Lookalike Audiences, and interest/behavioral targeting • Brief the content team on creative requirements — images, video, carousels — that convert for local service businesses • Run structured A/B tests on creative, copy, audience segments, and placements • Set up and maintain Meta Pixel and Conversions API for accurate attribution • Manage daily and lifetime budgets and optimize delivery toward CPL targets • Apply Advantage+ campaigns where appropriate while maintaining manual control over key accounts • Build and maintain monthly performance reports using the agency dashboard, GA4, and CallRail • Translate performance data into plain-English insights — what worked, what didn't, what's next • Present results in monthly client review calls alongside the assigned account manager • Flag underperforming campaigns proactively to internal stakeholders, never at month-end • Contribute to new client onboarding by recommending starting budgets, platform mix, and campaign structure • Identify upsell opportunities in existing accounts (e.g., adding retargeting, platform expansion) • Stay current on Google Ads and Meta Ads platform changes and surface new strategies to the team • Collaborate with SEO and content teams to ensure paid and organic strategies reinforce each other

• You build the customer journeys for LLP. • You optimize funnel structures for maximum conversion. • You connect Ads, CRM and landing pages into a clean, end-to-end process. • You create and optimize landing pages (headline tests, layout) and handle the technical setup for webinars. • You run conversion optimizations using A/B tests, heatmaps and tracking. • You regularly analyze funnel data and prepare optimization recommendations. • You work closely with copywriters (copy) and creative producers (design). • You think from the customer's perspective and ask: “Where might prospects drop off?”

• Du bist verantwortlich für alle Paid Campaigns auf Google & YouTube sowie Facebook & Instagram. • Du entwickelst Kampagnenstrukturen für Lead-Generierung (Freebies, Webinare, Direct-to-Call) und setzt sie in skalierbare Kampagnen um. • Du stellst sicher, dass wir LLP auf allen Bottom-of-Funnel-Levels abgreifen. • Du optimierst Zielgruppen, Creatives und Placements für den bestmöglichen ROAS. • Du arbeitest eng mit Copywritern, dem Creative Team und externen Partnern zusammen. • Du verantwortest das tägliche Monitoring & Reporting von KPI wie CPC, CTR, Conversion Rates und ROAS. • Du führst A/B-Tests von Hooks, Creatives und CTAs durch. • Du entwickelst Retargeting-Strategien, um auch frühere Seitenbesucher zu Kunden zu machen. • Du hast die volle Verantwortung für das Einrichten und Optimieren unserer Conversion-Kampagnen.

• You develop and implement sustainable paid social strategies and campaigns on Meta and, ideally, also on TikTok and LinkedIn. • You are responsible for a monthly marketing budget of at least six figures and make independent decisions. • As a member of our team, you assist in planning and executing all performance marketing activities, as well as increasing revenue and acquiring customers for our clients. • You develop concepts and create creative briefs for our Brand & Design team and for content creators. • You advise clients and develop strategic, long-term solutions. • Quality assurance and monitoring processes are part of your daily routine: you independently manage them and derive the appropriate recommendations for action. • You proactively propose new approaches and ideas to expand existing channels and clients and to open up new channels.