• Own the day-to-day execution of Darkroom's SEO: on-page optimization, internal linking, metadata, structured data, and content updates • Conduct keyword research and map search intent to opportunities across the Observatory, case studies, and landing pages • Architect topic clusters, pillar pages, and refresh cycles so the Observatory compounds in authority over time, instead of running like a publishing treadmill • Run regular technical audits and fix issues across crawlability, site speed, broken links, and schema markup • Own Darkroom's llms.txt and AEO strategy so the brand surfaces in AI Overviews, Perplexity, ChatGPT, and emerging answer engines • Build content briefs that pre-load search intent, entity coverage, SERP gaps, and competitor angles before a writer ever touches a draft • Run our co-marketing backlink program with martech, measurement, and AI partners. Own the partner content calendar and make sure reciprocal commitments actually ship • Maintain a live read on share of voice, SERP movement, and competitor content velocity across DTC and ecommerce verticals • Track organic performance weekly across rankings, traffic, and impressions, and turn it into a strategic point of view. Surface what to double down on, what to kill, and what to test next • Use AI tools to scale keyword clustering, on-page optimization, and reporting. Turn manual SEO tasks into repeatable workflows wherever possible

• Build AI visibility strategically • Own the content lifecycle • Conduct workshops with clients • Track project progress • Maintain data and client folders • Serve as an internal subject matter expert for AI and GEO • Conduct SEO and e-commerce/shop analyses • Sprint planning and project management • Teamwork and direct communication

• Conduct market research to identify trends, regulatory developments, and competitive dynamics in Brazil. • Define and execute growth strategies for the market, balancing short-term performance with long-term brand positioning. • Own the full P&L for the Brazil portfolio, including revenue, costs, and profitability. • Identify and develop new monetization streams. • Lead and grow a multidisciplinary team (Account Managers, Content Editors, SEO Specialists). • Oversee market-specific content strategies and SEO roadmaps. • Monitor iGaming regulations and advertising restrictions in Brazilian markets. • Identify and cultivate strategic partnerships across key regions in Brazil.

• Manage client communication, check-ins, follow-ups, and expectations. • Coordinate content approvals, project updates, and pending client inputs. • Prepare monthly client reports using KPI updates and information from the SEO team. • Keep Asana and internal workflows organized across multiple clients. • Understand each client’s strategy and help keep requests aligned with agreed priorities. • Escalate deeper SEO questions to the SEO team when needed. • Support onboarding, retention, and process improvements as the agency grows.