North Star Network

• Plan and manage the content roadmap for the Spanish market in alignment with SEO and business priorities. • Conduct keyword research and competitor analysis to identify high-value content opportunities within the region. • Create detailed content briefs tailored to the Spanish audience, including structure, tone, and target keywords. • Ensure all content reflects local language norms, regulatory considerations, and cultural nuances. • Manage the end-to-end production process, from ideation to publication. • Update and optimise existing content to boost rankings, engagement, and conversions in the Spanish market. • Monitor performance using analytics tools and propose data-driven improvement plans. • Collaborate with Writers, Editors, Designers, and Localization specialists to ensure accuracy and consistency.

• Conduct market research to identify trends, regulatory developments, and competitive dynamics in Brazil. • Define and execute growth strategies for the market, balancing short-term performance with long-term brand positioning. • Own the full P&L for the Brazil portfolio, including revenue, costs, and profitability. • Identify and develop new monetization streams. • Lead and grow a multidisciplinary team (Account Managers, Content Editors, SEO Specialists). • Oversee market-specific content strategies and SEO roadmaps. • Monitor iGaming regulations and advertising restrictions in Brazilian markets. • Identify and cultivate strategic partnerships across key regions in Brazil.

• Support the creation and management of content according to the editorial calendar • Prepare detailed content briefs based on SEO recommendations and topic research • Coordinate with Writers and Editors to ensure smooth delivery and publication • Review and update content to ensure quality, accuracy, and consistency • Conduct keyword and competitor research with guidance from senior team members • Apply SEO best practices (metadata, headers, internal linking, formatting, etc.) • Monitor content performance using analytics tools and share insights with the team • Identify opportunities for content updates and optimization improvements • Communicate proactively on progress, priorities, and blockers • Participate in brainstorming sessions, reviews, and team discussions • Develop hands-on skills in SEO, editorial strategy, and content performance analysis • Learn to manage multiple projects, workflows, and tools efficiently

• Write original, high-quality articles following provided briefs, tone, and structure • Adapt writing style, terminology, and references to the local audience in Argentina • Ensure factual accuracy, clarity, and a professional yet engaging tone • Deliver a consistent volume of content within deadlines, meeting editorial, quality, and SEO expectations • Research relevant sports events, trends, and operators to provide reliable and up-to-date information • Apply SEO best practices, including keyword usage, internal linking, structured formatting, and on-page optimization • Collaborate with SEO specialists and Content Managers to adjust and improve existing content • Review published articles regularly and implement updates when content becomes outdated • Work closely with Editors and Content Managers to refine drafts and integrate feedback efficiently

• Plan and manage the production of content according to the editorial calendar and SEO priorities. • Conduct keyword research and competitor analysis to identify relevant content opportunities. • Create detailed content briefs, including target keywords, structure, and tone of voice. • Ensure that all published content aligns with brand guidelines, audience expectations, and business objectives. • Manage the delivery of content pieces from ideation to publication, ensuring timeliness and quality. • Regularly update and optimize existing articles to improve SEO rankings and user experience. • Monitor content performance using analytics tools and propose improvement actions. • Collaborate with SEO teams to track performance metrics and adjust strategies as needed. • Work closely with Writers, Editors, and Designers to guarantee the consistency and accuracy of published content. • Collaborate with SEO, Product, and Business teams to ensure that content supports acquisition and monetization goals.

• Write original, high-quality articles following provided briefs, tone, and structure. • Adapt writing style, terminology, and references to the local audience in Chile. • Ensure factual accuracy, clarity, and a professional yet engaging tone. • Deliver a consistent volume of content within deadlines, meeting editorial, quality, and SEO expectations. • Research relevant sports events, trends, and operators to provide reliable and up-to-date information. • Apply SEO best practices, including keyword usage, internal linking, structured formatting, and on-page optimization. • Collaborate with Editors and Content Managers to refine drafts and integrate feedback efficiently. • Ensure all content complies with brand, editorial, and regulatory guidelines, particularly in iGaming and sports betting.

• Plan and manage the production of content according to the editorial calendar and SEO priorities. • Conduct keyword research and competitor analysis to identify relevant content opportunities. • Create detailed content briefs, including target keywords, structure, and tone of voice. • Ensure that all published content aligns with brand guidelines, audience expectations, and business objectives. • Manage the delivery of content pieces from ideation to publication, ensuring timeliness and quality. • Regularly update and optimize existing articles to improve SEO rankings and user experience. • Manage the content performance using analytics tools and propose improvement actions. • Collaborate with SEO teams to track performance metrics and adjust strategies as needed.

• Write original, high-quality articles following provided briefs, tone, and structure. • Adapt writing style, terminology, and references to the local audience in Peru. • Ensure factual accuracy, clarity, and a professional yet engaging tone. • Deliver a consistent volume of content within deadlines, meeting editorial, quality, and SEO expectations. • Research relevant sports events, trends, and operators to provide reliable and up-to-date information. • Bring first-hand market knowledge and in-depth local expertise where applicable. • Apply SEO best practices, including keyword usage, internal linking, structured formatting, and on-page optimization. • Collaborate with SEO specialists and Content Managers to adjust and improve existing content. • Monitor article performance when requested and incorporate feedback to refine content. • Review published articles regularly and implement updates when content becomes outdated. • Work closely with Editors and Content Managers to refine drafts and integrate feedback efficiently. • Collaborate with other writers to maintain consistent quality and tone across brands and markets. • Participate in content reviews, workshops, and editorial discussions. • Communicate proactively regarding progress, challenges, deadlines, and content ideas. • Ensure all content complies with brand, editorial, and regulatory guidelines, particularly in iGaming and sports betting. • Maintain accuracy, transparency, and neutrality when writing about operators, bonuses, games, or predictions. • Perform thorough self-proofreading before submission to minimize revisions. • Stay informed about local regulations, market trends, and audience expectations in your assigned country.

• Lead and mentor a team of Content Managers, Editors, and Writers to ensure quality, consistency, and efficiency. • Assign tasks and priorities according to business and SEO goals. • Provide ongoing feedback, performance reviews, and development opportunities. • Foster a culture of collaboration, accountability, and excellence. • Guarantee timely delivery according to the content roadmap. • Translate the Head of Content’s strategic vision into actionable content plans. • Oversee content production and ensure briefs, keyword targeting, and tone align with SEO and business goals. • Adapt content priorities based on audience insights and data performance. • Ensure key pages are optimized and aligned with ROI objectives. • Review and approve content before publication to ensure compliance with guidelines and factual accuracy. • Support the content team with constructive feedback and best practices. • Conduct periodic content audits to identify updates and improvements. • Collaborate with SEO, Product, and Business teams to align on growth and monetization objectives. • Coordinate with the Media team to support amplification and consistency of messaging. • Share insights and results regularly with internal stakeholders. • Track rankings, traffic, and engagement to assess performance. • Identify growth opportunities through data-driven analysis. • Report progress, challenges, and recommendations to the Head of Content.

• Conduct market research to identify trends, regulatory evolutions and competitive dynamics in Brazil. • Define and execute growth strategies for each market, balancing short-term performance with long-term brand positioning. • Build clear, data-driven roadmaps with KPIs and milestones aligned with company goals. • Own the full P&L for the Brazil portfolio, revenue, costs, and profitability. • Track and analyze key KPIs (traffic, conversion, FTDs, rankings, ROI). • Identify and develop new monetization streams (affiliate deals, fix fees, branded partnerships, sponsorships). • Lead and develop a multidisciplinary team (Account Managers, Content Editors, SEO Specialists).