Heidi Health

• SEO Strategy and Research: Size organic search opportunities per country and language. Research priority keywords per locale aligned to intent and funnel. • Localisation Framework: Create briefs and style guides, then coordinate with local growth managers to ensure cultural fit and regulatory accuracy, among others • International Tech SEO: Audit and recommend improvements re: hreflang, language and region selectors, canonical rules, URL patterns, crawl budgets, and sitemaps. • On-page Multilingual Optimisation: Generate a pipeline for adapting titles, schema, and internal linking per market. Run locale-specific tests eg content types, CTAs, etc. • Measurement and AI enablement: Build GA4 dashboards per market. Track clicks, CTR, engagement, and conversions.

• Create motion graphics and animated assets for brand, product, and social content. • Explore and help define motion principles, transitions, and visual behaviours that feed into brand guidelines. • Support brand guideline development, testing motion styles, typography in motion, pacing, and tone. • Produce content for multiple platforms and aspect ratios, including social and product-led formats. • Collaborate with editors to enhance films with motion elements, titles, and graphic systems. • Help adapt and localise motion content for different markets. • Organise and maintain motion assets, templates, and shared files. • Contribute ideas during creative development and early concept stages. • Occasionally support light pre-production tasks such as visual references and style frames.

• Content creation: Write high-quality, search-optimised content including blog posts, landing pages, and guides designed specifically to improve organic and AI search visibility, user engagement, and sign-ups. • Keyword research: Conduct thorough keyword, competitor, AIO, and SERP analyses to identify high-value search terms and content opportunities. Align keyword strategy closely with user intent to drive qualified website traffic. • Content experimentation: Test new content strategies, formats, and topics to uncover untapped growth opportunities. Evaluate results to continuously improve content performance and organic reach. • On-page optimisation: Improve content quality by optimising meta titles, meta descriptions, headings, and body copy, ensuring alignment with SEO best practices to maximise visibility and click-through rates. • AI automation: Leverage AI to implement solutions that streamline day-to-day task management, such as generating assets, coordinating translations, publishing workflows, and updating content masterlists, among others.

• Domain Prospecting: Identify and qualify high-relevance, authoritative domains and webpages aligned to priority topics and URLs. • Link-building Campaigns: Run personalised email sequences to secure guest posts, quoted mentions, resource inclusions, etc. with agreed anchors and target URLs. • Quality Validation: Verify dofollow, indexation, topical relevance, and placement quality by logging proofs, remediating changes, etc. (no paid/low-quality schemes) • Outreach Automation: Pitch data stories or expert commentary to journalists and publishers while using tools to speed up prospecting, enrichment, sequencing, and QA and preserving human personalisation. • Progress Reporting: Track pipeline, response rates, placement rates, link velocity, referral traffic, and ranking impact, among others (surface insights fortnightly)

• Manage the day-to-day accounts payable and expense operations, including invoice review, coding, approvals, and payment processing across all Heidi entities. • Serve as the main point of contact for vendors, resolving inquiries and discrepancies quickly and professionally. • Lead the rollout and adoption of new bill and expense management tools and automation systems. • Develop and document both process improvements and standard operating procedures to improve accuracy, efficiency, and financial controls within the procure-to-pay process. • Collaborate cross-functionally to develop and enforce company-wide spend policies. • Contribute to the month-end close process by preparing reconciliations and reporting key activities. • Support audits by ensuring accuracy and completeness of all accounts payable documentation and process controls

• Support the day-to-day financial accounting and month-end processes to ensure timely and accurate reporting. • Prepare and post journals, reconciliations and adjustments across key accounts including accruals and intercompany. • Assist with preparation of monthly management reports and variance analysis to support business decisions. • Identify inefficiencies, implement automation tools and enhance financial controls and operations using technology and AI where appropriate to our growth. • Engage with non-finance teams to streamline financial processes, support cash management and provide other financial insights. • Contribute to building a high-performance finance function that is proactive and value-adding to the overall business. • Support our third-party accounting and tax providers for compliance with PH tax and statutory obligations on an ad-hoc basis.

• Act as the first point of contact for customer queries via chat, email, and phone, providing timely, professional, and reassuring support. • Develop a strong understanding of how Heidi works and how customers use it in real-world clinical contexts, enabling accurate and relevant guidance. • Manage customer support cases from first contact through investigation, resolution, or through cross-functional escalation, ensuring issues progress efficiently and effectively. • Deliver clear, calm, and empathetic communication, particularly when customers are frustrated, uncertain, or working in time-sensitive clinical environments. • Diagnose and troubleshoot product or usage issues using structured thinking and sound judgment, balancing speed, accuracy, and care. • Follow established support processes and SOPs, applying judgment in edge cases to ensure safe, consistent, and high-quality customer outcomes. • Efficiently escalate complex or technical issues with clear context, documentation, and reproduction steps, transferring ownership to enable timely resolution. • Contribute to continuous improvement by reviewing resolved cases, identifying recurring questions, sharing insights with internal teams.

• Manage day-to-day Accounts Receivable operations for the US and Canada regions, including invoicing, collections, cash application, dispute resolution, and customer account reconciliations. • Manage AR processes in a SaaS or recurring revenue environment, with a strong focus on subscription-based billing. • Ensure accurate and timely billing by verifying all supporting documentation and collaborating with internal teams to resolve discrepancies promptly. • Serve as a responsive point of contact for customer billing inquiries, providing clear, professional, and timely support to US /CA clients. • Maintain AR sub-ledgers by tracking payments, investigating variances, and identifying unapplied cash or adjustments requiring resolution. • Contribute to month-end close activities, including reconciliations, journal entries, and AR reporting deliverables. • Support audit and compliance requests by organizing and maintaining proper documentation and records. • Help drive process improvement and automation initiatives to help scale AR operations as Heidi continues to grow

• Build Components: Develop and maintain simple, responsive UI components using React and TypeScript under guidance from senior developers. • AI-Assisted Development: Proactively leverage AI coding tools (e.g., GitHub Copilot, Cursor, ChatGPT) to accelerate boilerplate generation, write unit tests, and troubleshoot errors while ensuring code quality. • UI Implementation: Assist in implementing responsive designs from Figma, focusing on accurate styling using Tailwind CSS and ensuring basic cross-browser compatibility. • Localisation Support: Assist with content configuration in our internationalisation systems (i18n), focusing on content deployment for our 10+ locales. • CMS Assistance: Support the configuration of the Sanity CMS Studio, including content structure, basic custom input components, and maintaining editor workflows. • Performance Support: Assist the team in optimising website performance, focusing on image optimisation, lazy loading, and initial analysis of Core Web Vitals reports. • Tracking & SEO: Implement pre-defined analytics tracking code (GA4) and apply fundamental technical SEO best practices (e.g., meta tags, structured data). • Collaboration: Participate in API integration discussions and assist with basic data fetching tasks. • Code Quality: Write clean, well-commented code, adhere to team coding standards, and actively participate in team code reviews.

• Own and run end-to-end People Operations within the Philippines, ensuring our people processes, policies, and systems scale smoothly as Heidi grows • Manage core People Ops functions including onboarding, offboarding, employee lifecycle changes, and people data accuracy across Philippines region • Own and continuously improve our People systems and tools (e.g. HRIS, people platforms), ensuring efficient workflows, clean data, and a seamless employee experience • Apply in-depth knowledge of Philippine labour laws and legislation collaborating with Legal and Finance to maintain full regulatory compliance. • Partner with leads to help their teams grow, through clear role design, pathways, feedback mechanisms, and growth conversations. • Collaborate cross-functionally with teams such as IT, People Tech, Finance, and Legal to deliver smooth employee experiences, system integrations, and operational improvements • Act as a trusted point of contact for employees, providing clear, empathetic guidance on people-related processes, policies, and systems • Work autonomously to manage multiple priorities at once, bringing structure, follow-through, and sound judgement in a fast-paced startup environment • Proactively identify opportunities to improve how we work, helping build strong People foundations that support performance, wellbeing, and long-term growth