Pursuing positive change by partnering with our clients in the infrastructure, energy, and metals industries.
Vice President, Marketing
Location
United States
Posted
18 days ago
Salary
$250K - $300K / year
Seniority
Lead
Job Description
Vice President, Marketing
Hatch
• Own and refine Hatch’s product positioning and messaging • Oversee demand generation campaigns across digital and industry events • Strengthen the Hatch brand as the market leader • Partner with product and growth teams for launches • Lead a team to deliver compelling thought leadership content • Set KPIs, manage budgets, and analyze performance • Build, mentor, and scale a high-performing marketing team
Job Requirements
- 8+ years experience in B2B SaaS marketing
- Experience in AI, lead management, or home services verticals
- Demonstrated success in building pipeline and brand presence
- Data-driven mindset with expertise in marketing analytics and performance optimization
- Experience leading teams across content, demand generation, and product marketing
- Exceptional written, verbal, and visual communication skills
- Proficiency with modern MarTech (HubSpot, Marketo, Salesforce, etc.)
Benefits
- Full medical, vision, and dental
- 15 days PTO
- 12 paid holidays
- Up to 14 weeks of parental leave
- Monthly wellness subsidy
- Work from home reimbursement
- Flexible spending account
- 401(k) retirement savings plan
- Employee stock purchase plan
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Onboarding Manager, Market Activation
Counterpart HealthIn 2018, Clover Health set out to build a clinically intuitive, AI-enabled solution that fits within physicians' workflows to help support the earlier diagnosis and management of chronic conditions. Years later, that vision is a reality, with thousands of practitioners using Counterpart Assistant during patient visits. Counterpart Health is a subsidiary of Clover Health, committed to Diversity & Inclusion as key to our success. We are an Equal Opportunity Employer, valuing diverse strengths, experiences, perspectives, and backgrounds.
Role Description We are seeking an Onboarding Manager, Market Activation to lead the successful launch and acceleration of new and existing markets. This individual will be responsible for traveling across markets to onboard, train, and operationalize provider practices, ensuring they are fully equipped to adopt and integrate Counterpart Assistant (CA) into their daily workflows. This is a highly dynamic, field-based role focused on bringing markets up to speed quickly and effectively. You will serve as an in-market product and workflow expert, working directly with physicians, clinical staff, and practice administrators to drive strong early adoption and set the foundation for long-term success in value-based care. Candidates must be willing to travel extensively (up to approximately 75%) and spend significant time embedded within provider practices. As an Onboarding Manager, Market Activation, you will: - Lead Market Onboarding and Activation: Own end-to-end onboarding for new and ramping markets, including planning, coordination, and execution of in-person training and go-live support. - Deliver In-Person Training and Implementation: Travel to provider practices to train physicians, PCP teams, and office staff on Counterpart Assistant, ensuring seamless integration into clinical and operational workflows. - Establish Strong Practice Workflows: Partner closely with practices (clinical and non-clinical staff) to design and implement efficient in-office workflows that drive consistent and effective platform adoption. - Drive Early Adoption and Engagement: Ensure providers and care teams quickly become proficient users of CA by reinforcing best practices, troubleshooting challenges, and providing hands-on support during initial rollout. - Assess Market Readiness and Close Gaps: Evaluate practice readiness, identify operational or knowledge gaps, and implement targeted interventions to accelerate time-to-value. - Act as In-Market Product Subject Matter Expert: Serve as the on-the-ground expert for Counterpart Assistant, confidently demonstrating its value and guiding providers on how to leverage it for improved patient outcomes. - Support Provider Recruitment and Expansion Efforts: Partner with GTM and growth teams to support onboarding of new practices and contribute to expansion efforts through strong field presence and product expertise. - Cross-Functional Collaboration: Work closely with Provider Success, Sales, Product, and Operations teams to ensure smooth transitions from onboarding to ongoing account management. - Feedback and Continuous Improvement: Capture insights from the field to improve onboarding materials, training programs, and product experience. Success in this role looks like: - New markets are launched efficiently, with providers fully onboarded and operational in a short timeframe. - Physicians and staff quickly adopt Counterpart Assistant as part of their daily workflows. - Practices demonstrate strong early engagement and confidence using the platform. - You are recognized as a trusted, hands-on partner during the critical onboarding phase. - Providers and staff feel supported, prepared, and set up for long-term success. - There is a seamless transition from onboarding to Provider Success with high satisfaction. Qualifications - You live in one of the following states: TN, MS, AL, FL OR TX. - You have 5 to 7+ years of experience in healthcare operations, provider training, onboarding, or practice transformation. - You have a proven track record of implementing new workflows or technology within primary care or ambulatory settings. - You are highly effective at training and engaging both clinical and non-clinical audiences in person. - You have a deep understanding of primary care workflows and practice operations. - You are comfortable working in fast-paced, ambiguous environments and can quickly adapt to different market needs. - You have strong project management skills and can manage multiple onboarding efforts simultaneously. - You are willing to travel up to 75 percent of the time and spend extended time in provider offices. 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