• Own the end-to-end CRO thought process: problem identification → hypothesis → prioritization → alignment → execution → analysis. • Detect conversion leaks across funnels (landing pages, PDPs, checkout, quizzes, pricing, messaging). • Define clear hypotheses grounded in data + qualitative insights, not opinions. • Prioritize tests based on expected business impact, not just ease of implementation. • Act as the CRO reference point for Growth, Acquisition, Product, Creative and Data teams. • Partner closely with Acquisition & Creative to ensure messaging alignment with on-site experience. • Analyze behavioral data, funnels, test results and qualitative signals.

• Own and optimize the web-based onboarding funnel—from post-click to payment screen • Lead the creation and A/B testing of copy, messaging, images and value propositions that boost motivation and clarity • Develop and validate hypotheses grounded in funnel analytics, user behavior, and friction points • Design and execute no-code experiments across different user segments (e.g., fitness level, lifestyle, weight goals) • Personalize user journeys based on segmentation insights and behavioral data • Collaborate closely with Design, Performance Marketing, CRM, and Product to ensure consistent user experience across touchpoints • Mentor and lead a team of 5 Product Growth Managers, helping them scale successful experiments and grow professionally

• Develop and implement data-driven conversion rate optimization strategies to improve website performance and increase CVRs • Monitor and analyze website and digital campaign performance using web analytics tools and dashboards • Conduct qualitative and quantitative research to identify user behavior, friction points, and other areas of improvement • Build and execute A/B and multivariate tests to optimize website experiences, user flows and conversion funnels • Collaborate with cross-functional teams, such as performance marketing, design, and development, to implement optimization strategies • Provide actionable insights based on client and industry data to drive continuous improvement in business KPIs • Stay up-to-date with industry trends, best practices, and emerging technologies in CRO • Monitor impact of optimization efforts on KPIs, generate reports, and present findings to stakeholders that clearly outline test outcomes, impact, and next steps

• CRO Strategy & Execution: Spend the majority of your time helping develop and execute CRO strategies for your assigned SMB clients. You’ll support in gathering insights, assisting with A/B and Smart Testing (Smart Traffic), analyzing results, and learning how to create experimentation strategies that align with client goals. • Internal Collaboration: Work alongside Growth Managers, Designers, Developers, and other Strategists to execute testing and optimization initiatives. You’ll use tools like Asana, Slack, and Google Meet to communicate, align priorities, and share updates across departments. • Client Support: Partner with Growth Managers to prepare insights, communicate test learnings, and contribute ideas during client calls. You’ll develop confidence in sharing performance findings and optimization opportunities. • Opportunity Identification: Assist in identifying areas where clients can improve conversion performance or expand their testing strategy. Collaborate with your team to propose new ideas that can support client growth. • Skill Development: Actively build your CRO expertise through training, mentorship, and experimentation. You’ll gain hands-on experience with analytics tools, landing page builders, and testing platforms while learning how to think strategically about conversion optimization.