Theo

• Manage paid media campaigns including Search, Social, and Video. • Build, monitor and optimize campaigns with attention to detail, including targeting strategy, bid and budget management, ad copy creation and messaging strategy, landing page experience, and A/B testing. • Report on campaign performance and provide insights and strategic recommendations for performance improvement. • Collaborate with Account Management, Strategy, Analytics, and UX internal teams.

• Develop and implement data-driven conversion rate optimization strategies to improve website performance and increase CVRs • Monitor and analyze website and digital campaign performance using web analytics tools and dashboards • Conduct qualitative and quantitative research to identify user behavior, friction points, and other areas of improvement • Build and execute A/B and multivariate tests to optimize website experiences, user flows and conversion funnels • Collaborate with cross-functional teams, such as performance marketing, design, and development, to implement optimization strategies • Provide actionable insights based on client and industry data to drive continuous improvement in business KPIs • Stay up-to-date with industry trends, best practices, and emerging technologies in CRO • Monitor impact of optimization efforts on KPIs, generate reports, and present findings to stakeholders that clearly outline test outcomes, impact, and next steps

• Manage paid media campaigns including Search, Social, and Video. • Build, monitor and optimize campaigns with attention to detail, including targeting strategy, bid and budget management, ad copy creation and messaging strategy, landing page experience, and A/B testing. • Report on campaign performance and provide insights and strategic recommendations for performance improvement. • Collaborate with Account Management, Strategy, Analytics, and UX internal teams.