Role Description Based in Los Angeles, BD&J is California’s leading personal injury law firm, having recovered over $2 billion for our clients. We are seeking a highly organized and detail-oriented SEO Specialist to support our digital marketing efforts, with a strong emphasis on directory management, verification, and off-page SEO strategies. This role will take full ownership of directory listings—from creation to verification and ongoing optimization—for both individual attorney profiles and firm-level listings. A key focus of this role is to help improve the firm’s visibility not only in traditional search engines, but also in AI-driven platforms and LLMs (Large Language Models) by ensuring accurate, consistent, and authoritative business data across the web. - Take full ownership of the directory management lifecycle: - Research and identify relevant legal and local directories - Create, verify, and optimize listings for attorneys and firm profiles - Complete all verification processes (email, phone, documentation, etc.) with a high level of accuracy - Maintain consistency across all listings (NAP, descriptions, categories, services, etc.) - Lead directory verification efforts to ensure listings are trusted, indexed, and eligible for visibility in search engines and LLMs - Optimize listings for local SEO performance and entity recognition - Conduct citation building across top platforms (e.g., Google Business Profile, Apple Maps, Yelp, Yellow Pages, Facebook), as well as niche and competitor citations - Perform citation audits and cleanup to identify and resolve inconsistencies across existing listings - Monitor and update directory profiles regularly to maintain accuracy and completeness - Collaborate with internal teams to gather required attorney and firm information - Track progress and maintain documentation of directory submissions, verifications, and statuses - Support off-page SEO initiatives, including reputation management and citation expansion - Assist in identifying opportunities for backlinks, brand mentions, and AI/LLM citations Qualifications - Familiarity with citation and listings platforms such as Yext, Chatmeter, Whitespark, or similar tools - Experience with SEO tools such as Ahrefs, SEMrush, and Google Search Console - Experience with Reddit engagement and optimization strategies - Experience posting on Quora and other forums for visibility and traffic - Familiarity with link outreach and digital PR - Understanding of how user-generated content platforms influence SEO and AI/LLM visibility - Experience working with legal directories such as Avvo, FindLaw, and Justia Requirements - High volume of verified, accurate, and optimized directory listings - Strong citation consistency and entity trust signals across the web - Increased visibility in local search results and AI/LLM-generated responses - Growth in referral traffic and brand mentions from directory sources - Consistent ownership and execution of off-page SEO initiatives Benefits - Guaranteed competitive pay plan - Proficiency/performance bonus - 401K - 80 hours of vacation the first year of employment - Paid Holidays - Medical, dental, vision, and life insurance - Supplemental insurance - Opportunity for advancement