• Partner with Growth product and engineering teams to understand user journeys, identify friction points and drop-off, and define where marketing content can accelerate activation and adoption. • Develop messaging and content strategy for lifecycle touchpoints — including marketing emails, dashboard modules (Getting Started Modules, Insight Modules), and in-product surfaces — ensuring the right message reaches the right user at the right time. • Own end-to-end execution of growth marketing programs: write briefs, develop copy frameworks, manage legal and compliance review, coordinate with MarTech/MOPS, and ship globally localized campaigns. • Serve as a user advocate — deeply understand our self-serve segments (startups, SMBs, developers) and what motivates them at each stage of their journey. Translate complex product value into clear, compelling narratives that drive action. • Design and run experiments to optimize messaging, targeting, and channel mix. Track results rigorously — CTR, quality scores, activation rates, conversion — and use data to iterate and improve. • Drive cross-sell and upsell programs that help existing users discover and adopt additional Stripe products, using behavioral signals, timing windows, and personalized content. • Work cross-functionally across Growth, Product, PMM, Data Science, Lifecycle Marketing, and external agencies to deliver seamless execution across channels and touchpoints. Manage complex, multi-stakeholder projects with many interdependencies.

• Build and scale Boulevard's competitive intelligence program from the ground up, establishing it as a core Product Marketing function. • Own a centralized competitive intelligence repository as the single source of truth, replacing fragmented input with structured, trusted insight across the organization. • Conduct deep, creative competitive research that goes beyond surface-level materials to uncover meaningful insights into competitor products, positioning, pricing, and strategy. • Embed AI into how you work: from scanning competitor moves and synthesizing teardowns to drafting battlecards. You’ll also rethink the formats that intel shows up in, moving beyond static decks toward AI-powered tools, briefings, and assistants that fit within existing workflows. • Develop a competitor tiering model to prioritize focus, and define the tooling and tech stack to support a scalable, high-impact CI program. • Analyze competitor announcements, product launches, and market movements, and develop forward-looking POVs on where competitors are heading. You’ll synthesize these signals into executive-level narratives that can be shared during exec and board meetings. • Run competitive briefings for customer-facing teams, and provide ongoing insights to Product, Product Marketing, and leadership to inform positioning, roadmap, pricing, and packaging. • Partner with the Content team to develop high-quality competitive content and assets.

• Own AMER regional & segment-specific sales enablement • Partner with AMER Sales leadership and frontline managers to understand business priorities, segment-specific needs, skill gaps, and near-term execution challenges. • Use sales data, field inspection, and leader feedback to identify where enablement can have the greatest impact across AMER segments, teams, and sales motions. • Create and execute targeted enablement plans that improve seller productivity, pipeline quality, opportunity progression, and sales execution consistency. • Serve as a strategic enablement partner to AMER Sales leaders, helping prioritize requests, clarify tradeoffs, and ensure enablement work ladders to measurable business impact. • Bring AMER field insights (objections, competitive patterns, messaging clarity issues, discovery gaps, qualification breakdowns, and sales process friction) back to GTM Enablement, Product Marketing, RevOps, and Sales leadership. • Build, adapt, and deliver field-centric programs • Build new enablement programs based on AMER needs, including workshops, simulations, manager toolkits, deal inspection exercises, role plays, and reinforcement plans. • Adapt existing global or regional enablement programs to AMER priorities, field realities, segment differences, and operating rhythms. • Partner with the EMEA enablement lead to share learnings, reuse strong programs where relevant, and adapt successful regional work for AMER audiences. • Build a “for the field, by the field” model by partnering with top-performing AEs, sales managers, and regional SMEs to co-create and co-deliver sessions grounded in real customer conversations. • Design enablement that is practical, engaging, interactive, and action-oriented — not slide-heavy or theoretical. • Measure program effectiveness using existing business and sales execution indicators such as pipeline generation, P→QP conversion, opportunity progression, stage hygiene, QP→win rate, ramp indicators, manager adoption, and participant feedback. • Reinforce adoption through managers, onboarding, and operating rhythm • Own reinforcement of Command of the Message and MEDDPICC for AMER Sales through practical, field-centric programming. • Translate frameworks into repeatable seller behaviors that show up in discovery, qualification, opportunity progression, New Business Meeting preparation, deal strategy, and manager coaching. • Partner with AMER frontline managers to embed enablement into team meetings, pipeline reviews, forecast calls, deal reviews, and coaching moments. • Support global sales onboarding by delivering existing training modules virtually and in person, then reinforcing core behaviors for AMER new hires after onboarding as they ramp. • Coordinate targeted ramp reinforcement moments for new cohorts based on observed gaps, manager input, and early productivity signals. • Expected annual travel is approximately 10–20% for onboarding, regional workshops, QBRs, kickoffs, and other key field moments.

• Surface consumer, market, and business insights. Continuously monitor member feedback, market signals, and competitive activity to identify unmet needs and friction points. Partner with Product to influence prioritization. Become the internal authority on engagement with your feature set and related business metrics. • Define product positioning and messaging. Develop clear, compelling positioning and value props across specific features. Translate these into a durable messaging framework and content library that defines the holistic feature experience - from buttons in the app to creative in members’ inboxes. • Drive feature adoption and membership growth. Track how users are engaging with key features, and drive initiatives to improve awareness, adoption, and return use • Lead feature go-to-market. Own GTM strategy and execution for new feature releases: defining the target audience, sharpening positioning, writing the creative brief, and partnering with channel leads to bring campaigns to life • Shape the product marketing calendar. Define and drive the seasonal PMM calendar, informing product launch timing with consumer moments and more • Lead cross-functional work with influence. Align Product, Product Design, channel teams, and Brand Design by keeping projects moving and maintaining a high bar for quality on the full consumer experience