Senior Consumer Insights Strategist - Partnerships & Events: 26-01205  San Francisco, CA 94103 Primary Skills: Consumer Research Expertise, Advanced Analytics Mastery, Measurement Frameworks Proficient, Qualitative/Quantitative Methods Expert, AI Research Tools Familiar Contract Type:  W2 Duration:  6+ Months Location: Remote Pay Range: $80 - $90 per hour on W2 Job Summary: Our client seeks a seasoned Consumer Insights Lead to drive research for their Events and Partnerships division. This role will involve designing and executing strategic research projects, generating actionable insights, and communicating findings to inform key business decisions. The ideal candidate will be adept at measuring success, identifying market opportunities, and leveraging innovative research techniques within a dynamic environment. Key Responsibilities: - Oversee measurement of global events and partnerships, establishing and maintaining frameworks. - Design, coordinate, and execute strategic qualitative and quantitative research projects. - Identify and implement innovative research techniques, including AI methods. - Balance in-house execution with vendor-managed projects. - Prepare and present concise, compelling research findings to client teams. Must Have Skills: - Extensive experience in consumer insights, with a focus on measurement frameworks. - Expertise in a wide range of qualitative and quantitative research methodologies. - Exceptional storytelling and communication skills with the ability to influence stakeholders. Domain/Industry Experience: Technology and/or Marketplace platforms with experience in Events and Partnerships.

Role Description Wing is seeking elite talent to join M32 AI, dedicated to building agentic AI for traditional service businesses. We're hiring a Field & Events Marketer to own our presence at industry events, tradeshows, and conferences across North America. This is a hands-on role for someone 1-4 years into their career who loves logistics, thrives in fast-paced environments, and gets a kick out of pulling off a great event. You'll partner closely with sales, marketing, and product to turn booth space and badge scans into meetings, opportunities, and closed revenue. Why This Role: You'll own a high-visibility function from day one. Every event is a chance to shape how customers, prospects, and the industry see us. What You'll Do - Source and prioritize events. - Research, evaluate, and recommend tradeshows, conferences, and industry events that align with our ICP and revenue goals. Own a rolling 12-month event calendar. - Negotiate and contract. - Manage relationships with event organizers, vendors, and venues. Negotiate sponsorships, booth space, speaking slots, and add-ons to stretch every dollar. - Plan and execute end to end. - Own every detail, including booth design and shipping, swag, collateral, lead capture, badge scanners, AV, catering, hotel blocks, and travel logistics for the team. - Be the on-site point of contact. - Attend every event in person. Set up and tear down booths, troubleshoot in real time, and make sure our presence looks sharp from start to finish. - Prep the team. - Brief attending team members on objectives, talking points, target accounts, and logistics. Make sure everyone knows where to be, when, and what to do. - Drive pipeline with sales. - Partner with sales to book pre-show meetings, run dinners and customer events on-site, and ensure every lead is captured, qualified, and followed up on quickly. - Run pre- and post-event campaigns. - Work with marketing on email outreach, landing pages, paid promotion, and social to drive booth traffic and meeting bookings before the show. - Own the budget. - Manage event spend across the full calendar. Track costs, forecast accurately, flag risks early, and make smart trade-off decisions when priorities shift. - Define KPIs and report on results. - Set clear KPIs for each event (leads, meetings, pipeline, ROI) and build clean post-event reports that show what worked, what didn't, and how to improve next time. Qualifications - 1 to 4 years of experience in event marketing, field marketing, or event coordination, ideally B2B or tech. - A track record of organizing events end to end, even at smaller scale. - Experience managing an events budget. - Comfortable defining KPIs and building reports that connect event activity to pipeline and revenue. - Genuinely into AI and using it to work smarter. - Familiarity with HubSpot is sufficient on the CRM side. - Strong project management instincts. - Comfortable negotiating with vendors and event organizers. - Excellent communicator, written and in person. - Calm under pressure. - Willing and able to travel 30 to 50% during peak event seasons across North America, with potential European travel as we expand. Location and Work Authorization This is a fully remote role open to candidates based in the US or Canada. Because travel is core to the job, we need you to live within roughly an hour of a major airport hub with frequent direct flights. Qualifying US hubs include: - Atlanta (ATL) - Boston (BOS) - Charlotte (CLT) - Chicago (ORD/MDW) - Dallas (DFW) - Denver (DEN) - Detroit (DTW) - Houston (IAH) - Los Angeles (LAX) - Miami (MIA) - Minneapolis (MSP) - New York (JFK/EWR/LGA) - Philadelphia (PHL) - Phoenix (PHX) - San Francisco (SFO) - Seattle (SEA) - Washington DC (IAD/DCA) Qualifying Canadian hubs: - Toronto (YYZ) - Vancouver (YVR) - Calgary (YYC) - Montreal (YUL) Work authorization: You must have the right to work in the country where you live. We are not able to offer visa sponsorship for this role. Benefits - $60,000 - $80,000 a year - Competitive salary - Performance‑based bonuses - Software for Upskilling & Productivity - Paid Time Off - Health Insurance - High autonomy, low bureaucracy - Fast-track to leadership for high performers - Direct access to founding team - High visibility, autonomy and ownership Note: due to the seniority of this role, you are exempt from completing any initial assessments sent to you via email. We may use artificial intelligence (AI) tools to support parts of the hiring process. Final hiring decisions are ultimately made by humans.

• Develop and execute a comprehensive event strategy aligned with marketing and sales objectives, covering global trade shows (including marquee cybersecurity events such as RSA Conference and Black Hat), conferences, and company-hosted events. • Plan and execute key corporate events, including Sales Kickoffs (SKO), Quarterly Business Reviews (QBR), ensuring alignment with business objectives and delivering exceptional attendee experiences. • Own end-to-end planning and execution of Keyfactor’s flagship customer conference, including integrated master project planning across all workstreams, milestone definition, critical path management, and risk mitigation strategies. • Manage end-to-end event logistics including vendor relationships, budgets, contracts, staffing plans, and timelines. • Develop pre-event and post-event communications, including “Know Before You Go” guides, staff and speaker training, and attendee follow-up plans. • Establish and track event KPIs—including lead generation, pipeline influence, meeting volume, and attendee engagement—to measure ROI and inform future strategy. • Build scalable event processes, playbooks, and documentation to drive consistency and efficiency across the events program. • Lead workstreams across Content, Sales, Sponsorship, Brand, Demand Generation, and Customer Marketing, establishing clear ownership, communication rhythms, and reporting structures; collaborate with cross-functional teams (e.g., Product Marketing, Sales, Brand, and Demand Generation) to ensure cohesive messaging, measurable results, and pre- and post-event engagement with target accounts. • Ensure booth design, collateral, and digital assets deliver a cohesive brand presence and resonate with attendees. • Define success metrics, analyze performance data, and provide actionable insights to optimize future events and ensure ROI aligns with financial goals. • Ensure every event reflects Keyfactor’s brand and mission, creating meaningful, targeted touchpoints across in-person and digital channels that resonate with customers, partners, and prospects.

• Manage the full webinar and virtual event lifecycle from ideation and speaker sourcing through to live production and post-event lead follow-up • Build and optimise Marketo programs for registration, pre-event nurture, day-of reminders, and post-event sequences, keeping Salesforce data clean for accurate pipeline attribution • Own the Goldcast platform end to end — stage setup, branded environments, interactive features like polls, Q&A and networking lounges, speaker prep, and live production • Ideate and pitch net-new webinar concepts tied to product launches, ICP pain points, and buying stage rather than just fulfilling requests from other teams • Partner with SDR and Sales on post-event follow-up plays to convert engaged attendees into pipeline • Report on event KPIs including registration, attendance rate, engagement score, MQL volume, and sourced pipeline, with clear recommendations on what to improve • Maintain the global virtual events calendar and coordinate stakeholder timelines across Marketing, Sales, and Product using Asana