• Develop and execute a comprehensive event strategy aligned with marketing and sales objectives, covering global trade shows (including marquee cybersecurity events such as RSA Conference and Black Hat), conferences, and company-hosted events. • Plan and execute key corporate events, including Sales Kickoffs (SKO), Quarterly Business Reviews (QBR), ensuring alignment with business objectives and delivering exceptional attendee experiences. • Own end-to-end planning and execution of Keyfactor’s flagship customer conference, including integrated master project planning across all workstreams, milestone definition, critical path management, and risk mitigation strategies. • Manage end-to-end event logistics including vendor relationships, budgets, contracts, staffing plans, and timelines. • Develop pre-event and post-event communications, including “Know Before You Go” guides, staff and speaker training, and attendee follow-up plans. • Establish and track event KPIs—including lead generation, pipeline influence, meeting volume, and attendee engagement—to measure ROI and inform future strategy. • Build scalable event processes, playbooks, and documentation to drive consistency and efficiency across the events program. • Lead workstreams across Content, Sales, Sponsorship, Brand, Demand Generation, and Customer Marketing, establishing clear ownership, communication rhythms, and reporting structures; collaborate with cross-functional teams (e.g., Product Marketing, Sales, Brand, and Demand Generation) to ensure cohesive messaging, measurable results, and pre- and post-event engagement with target accounts. • Ensure booth design, collateral, and digital assets deliver a cohesive brand presence and resonate with attendees. • Define success metrics, analyze performance data, and provide actionable insights to optimize future events and ensure ROI aligns with financial goals. • Ensure every event reflects Keyfactor’s brand and mission, creating meaningful, targeted touchpoints across in-person and digital channels that resonate with customers, partners, and prospects.

• Manage the full webinar and virtual event lifecycle from ideation and speaker sourcing through to live production and post-event lead follow-up • Build and optimise Marketo programs for registration, pre-event nurture, day-of reminders, and post-event sequences, keeping Salesforce data clean for accurate pipeline attribution • Own the Goldcast platform end to end — stage setup, branded environments, interactive features like polls, Q&A and networking lounges, speaker prep, and live production • Ideate and pitch net-new webinar concepts tied to product launches, ICP pain points, and buying stage rather than just fulfilling requests from other teams • Partner with SDR and Sales on post-event follow-up plays to convert engaged attendees into pipeline • Report on event KPIs including registration, attendance rate, engagement score, MQL volume, and sourced pipeline, with clear recommendations on what to improve • Maintain the global virtual events calendar and coordinate stakeholder timelines across Marketing, Sales, and Product using Asana

Role Purpose The MAPP & MEET Coordinator is a key operational partner to the Vaccine, Specialty Care, and Internal Medicine Marketing teams, supporting the compliant execution of commercial activities and events. This role is responsible for coordinating activity approvals, managing event administration, and ensuring all processes meet Pfizer's ethical, regulatory, and compliance standards. The position requires a high sense of ownership, strong prioritization skills, and excellent English communication, as it works closely with regional and global stakeholders in a fast‑paced environment, particularly during peak business periods Key Responsibilities - MAPP stands for My Anti‑corruption Policy and Procedures. It is Pfizer's internal governance process to ensure all commercial activities meet global ethical and compliance standards - Partner with Marketing teams to determine MAPP requirements for commercial activities, promotions, and events - Coordinate with cross functional stakeholders to collect, review, and quality check required documents and business rationales - Initiate and manage MAPP submissions through internal workflow systems - Actively follow up with stakeholders and approvers to ensure timely and complete approvals - Ensure submissions align with compliance guidelines and internal SOPs - Maintain accurate documentation, records, and audit ready files - Liaise with Finance, Compliance, MAPP Shared Services (China), Business Technology, and Cvent teams to support activity execution MEET Coordination (Event & Meeting Management) - MEET covers the operational and administrative management of meetings and events, ensuring they are properly set up, executed, and closed in a compliant manner - Support planning and organization of meetings and events in collaboration with Marketing, Medical, CFC, and Commercial Activation teams - Manage essential event administration including licenses, documentation, purchase orders, liquidation, PR submissions, and Cvent setup - Coordinate with vendors, suppliers, and internal teams on logistics, reservations, and participant arrangements when required - Support post event reconciliation and documentation to ensure proper closure Compliance & Risk Management - Ensure all assigned activities fully comply with company policies, SOPs, and local regulatory requirements - Review and enter event related documents into online approval systems with high attention to accuracy and completeness - Collaborate closely with compliance teams to ensure timely, accurate, and transparent approvals Operational Support & Ownership - Manage multiple tasks and timelines simultaneously, particularly during peak marketing and event seasons - Demonstrate strong ownership in tracking progress, identifying risks, and driving tasks to completion - Support additional projects or ad hoc assignments as required by management Qualifications - Bachelor's degree in Business Administration, Marketing, Communications, or related fields. - 3 to 5 years of experience in administrative, coordination, event support, or commercial operations roles - Hands‑on experience supporting events, workshops, meetings, or marketing activities - Experience working with structured processes, internal systems, or approval workflows - Language Skills : Excellent English communication skills are essential, as this role works closely with international teams on email communication, documentation, and global policy interpretation Pfizer is an equal opportunity employer and complies with all applicable equal employment opportunity legislation in each jurisdiction in which it operates. Administrative

• Own and execute A-LIGN’s global field and event marketing strategy across hosted, sponsored, and partner programs from event selection and planning through follow-up, including internal programs such as SKO and President’s Club • Build and maintain a high-impact partner field marketing program, working closely with the Partnerships team and channel partners to co-develop joint event activations, co-sponsored experiences, and partner-facing field plays that drive shared pipeline • Design and deliver memorable, on-brand experiences (executive dinners, conference presences large and small, field activations) that engage prospects, clients, and partners at every stage of the funnel • Partner tightly with Sales and Revenue Operations to ensure every event has clear targeting, defined engagement goals, and measurable pipeline contribution; own the accountability loop from event to outcome • Develop and maintain an event playbook that codifies best practices, improves consistency, and drives continued optimization across the entire event portfolio • Manage the global events calendar, budgets, vendors, and logistics with precision, personally ensuring that details are locked and execution is flawless across all programs • Set goals, track performance, and report on field and event program results with rigor; use data to continuously improve both execution quality and strategic prioritization • Lead and grow the events team providing direction, developing capabilities, and building the infrastructure for long-term program scale and impact