Title: Growth Marketing Manager - Paid Digital Location: New York United States Job Description: About the Role Orchard is looking for a Marketing Lead to manage our offline channel strategy. In this role, you will manage a 7-figure marketing budget, spread across existing and new channels. Our offline channels have been a critical component of our customer acquisition to date and we're looking for a performance-driven candidate to drive increased growth and efficiency. The right candidate is highly analytical with a keen eye for customer-centric messaging. Buying and selling a home is life's biggest financial decision and you'll work closely with our talented creative team to craft advertising that elicits action while conveying trust. You will also manage external agencies to help execute media buys and oversee day-to-day channel logistics. This role is a unique opportunity for an offline marketing manager to scale their impact. This is a full-time role that reports into the Head of Growth Marketing.The ideal candidate will be based in New York, NY and able to work from our office two days a week. However, we are able to hire this role remotely in the following states as well: AZ, CA, CO, CT, DC, FL, GA, MA, NC, NJ, OR, PA, SC, TN, TX, VA, WA. What You'll Do Here: - Manage an 7-figure offline marketing budget, setting and managing to ambitious KPIs across Terrestrial Radio, TV, Streaming, and new channels. - Create a testing strategy that encompasses testing within existing channels and identifying and executing tests in new channels. Tests will include both creative/messaging tests as well as media/channel tests - Collaborate with internal creative team, agency partners, and utilize AI enabled tooling to launch needle-moving, customer-centric creative across a variety of formats (ex: radio scripts, video, TV commercials) - Work closely with external agencies to place media buys and refine local buying strategy - Maintain and share weekly reporting dashboards, ensuring you're digging into the "why" behind campaign performance - Build a deep understanding of our customer funnel, ensuring your channels are driving high-quality leads We'd Love to Hear From You if You Have: - 3+ years of experience driving growth within a B2C performance marketing function - Background in offline marketing required with emphasis on Radio, TV and/or Direct Mail a plus - Passion for creative testing and a knack for crafting messaging that resonates - Prior experience owning large marketing budgets and managing spend to a target CPA or ROAS goal - Experience with high consideration/LTV products - Strong written and verbal communication skills and can synthesize learnings to share with stakeholders and executive leadership - Amazing attention to detail - Team player attitude and comfort working in a fast-paced environment The job title and compensation may vary within the range provided depending on job-related experience, knowledge, skills. Stock options and other incentive pay may be provided as part of the compensation package, in addition to a full range of medical, financial, and/or other benefits, depending on the position offered. Orchard is proud to be an equal opportunity employer. We provide employment opportunities without regard to age, race, color, ancestry, national origin, religion, disability, sex, gender identity or expression, sexual orientation, veteran status, or any other protected status in accordance with applicable law.

Title: Growth Marketing Manager - Paid Digital Location: AZ, CA, CO, CT, DC, FL, GA, MA, NC, NJ, OR, PA, SC, TN, TX, VA, WA. New York, NY United States Job Description: Orchard is looking for a Marketing Lead to manage our offline channel strategy. In this role, you will manage a 7-figure marketing budget, spread across existing and new channels. Our offline channels have been a critical component of our customer acquisition to date and we're looking for a performance-driven candidate to drive increased growth and efficiency. The right candidate is highly analytical with a keen eye for customer-centric messaging. Buying and selling a home is life's biggest financial decision and you'll work closely with our talented creative team to craft advertising that elicits action while conveying trust. You will also manage external agencies to help execute media buys and oversee day-to-day channel logistics. This role is a unique opportunity for an offline marketing manager to scale their impact. This is a full-time role that reports into the Head of Growth Marketing. The ideal candidate will be based in New York, NY and able to work from our office two days a week. However, we are able to hire this role remotely in the following states as well: AZ, CA, CO, CT, DC, FL, GA, MA, NC, NJ, OR, PA, SC, TN, TX, VA, WA. What You'll Do Here: - Manage an 7-figure offline marketing budget, setting and managing to ambitious KPIs across Terrestrial Radio, TV, Streaming, and new channels. - Create a testing strategy that encompasses testing within existing channels and identifying and executing tests in new channels. Tests will include both creative/messaging tests as well as media/channel tests - Collaborate with internal creative team, agency partners, and utilize AI enabled tooling to launch needle-moving, customer-centric creative across a variety of formats (ex: radio scripts, video, TV commercials) - Work closely with external agencies to place media buys and refine local buying strategy - Maintain and share weekly reporting dashboards, ensuring you're digging into the "why" behind campaign performance - Build a deep understanding of our customer funnel, ensuring your channels are driving high-quality leads We'd Love to Hear From You if You Have: - 3+ years of experience driving growth within a B2C performance marketing function - Background in offline marketing required with emphasis on Radio, TV and/or Direct Mail a plus - Passion for creative testing and a knack for crafting messaging that resonates - Prior experience owning large marketing budgets and managing spend to a target CPA or ROAS goal - Experience with high consideration/LTV products - Strong written and verbal communication skills and can synthesize learnings to share with stakeholders and executive leadership - Amazing attention to detail - Team player attitude and comfort working in a fast-paced environment The job title and compensation may vary within the range provided depending on job-related experience, knowledge, skills. Stock options and other incentive pay may be provided as part of the compensation package, in addition to a full range of medical, financial, and/or other benefits, depending on the position offered. Orchard is proud to be an equal opportunity employer. We provide employment opportunities without regard to age, race, color, ancestry, national origin, religion, disability, sex, gender identity or expression, sexual orientation, veteran status, or any other protected status in accordance with applicable law.

• Define and drive the growth marketing strategy across Asia, identifying opportunities to unlock growth at both regional and country levels. • Manage and grow a team of growth marketers across multiple markets, providing direction, coaching, and support to drive strong execution and impact. • Analyze performance data, customer behavior, and market trends across Asia to inform strategic priorities and investment decisions. • Ensure global initiatives are effectively adapted to local market needs, balancing regional consistency with country-level nuances, and owning end-to-end execution for currently unmanaged markets • Build and scale Asia-specific capabilities, including regional pods and AI-first approaches to creative execution, automation, and localized asset development. • Partner with Asia Brand Marketing, Business Operations, and regional teams based in Singapore, as well as global teams across London and the US, to align on priorities and deliver impact. • Navigate across time zones and teams to drive alignment, ensure clear communication, and deliver against key growth priorities across the region.

Title: Senior Specialist, Donor Engagement & Growth Location: Arlington, Virginia, 22209, United States Full time Hybrid The Senior Specialist of Donor Engagement & Growth is responsible for deepening relationships and scaling TechnoServe’s donor pipelines by enhancing the donor journey for our most promising mid-level supporters (between $500 - $5,000), optimizing programming for our Global Advisory Council (GAC), and driving volunteer engagement and giving among our Fellows Alumni. The Sr. Specialist provides a high-touch experience for donors in these groups and acts as a collaborative partner to internal teams—layering engagement strategies over existing workflows to help move donors toward their full philanthropic potential. The Senior Specialist reports to the Sr. Director of Major Gifts. Primary Functions & Responsibilities: Donor Overlay & Project Management (40%) - Mid-Level Growth: Act as a dedicated partner to the Direct Mail and Digital teams. "Overlay" personalized engagement onto existing mass-marketing cycles to ensure high-potential donors feel seen and valued without disrupting current workflows. These donors are in direct mail and digital marketing cycles to provide them with an enhanced donor experience where personalized outreach complements automated workflows. - GAC Program Management: Serve as a program lead for the Global Advisory Council. Drive a consistent baseline of engagement. For GAC members in Major Gift Officer (MGO)-managed portfolios, act as a strategic partner, providing the programmatic "baseline" (communications, help with events, and updates) that allows MGOs to layer on bespoke, high-level touches with a focus on onboarding newer members and activating mid-level members who are not yet in MGO portfolios, moving them toward their full philanthropic potential. - Alumni Empowerment: Act as a catalyst for the 500+ Fellows Alumni, motivating key volunteers in different regions to hold networking events, keeping the alumni a self-sustaining and increasingly donor-ready group. Develop giving tracks, especially for alumni who have moved into executive roles. Keep fellows educated on TechnoServe’s success, challenges and opportunities to help through facilitating a quarterly newsletter and other communications Relationship Management (40%) - Direct Engagement: Get on the phone and proactively reach out to thank donors and volunteers, listen to their stories, and understand the "why" behind their generosity. Be comfortable asking a donor about their life’s passions as well as analyzing their giving history. The goal is to move beyond the transaction to help build a community of supporters. - The Handoff: Serve as the bridge to MGOs, providing the "intel," nuances, and briefing memos needed for MGOs to invite donors into five- and six-figure investments. Act as the connective tissue that ensures a donor’s journey from "interested" to "invested" feels seamless and personal. - Events: Serve as a member of the event planning team for donor cultivation events, salon dinners, and virtual functions, to help ensure these events are structured for increased investment. - Internal Innovation & Excellence (20%) - Donor Journey Resource: Serve as an optimizer of the donor experience. Identify friction points in the donor journey and propose creative, data-backed solutions to improve retention and increase giving. - CRM Mastery: Maintain impeccable records in The Raiser’s Edge, using data to report on the "health" of donor segments. Ensure all donor interactions are tracked in the CRM in a timely and thorough manner. - Collaborate with colleagues to ensure that appeals, newsletters, and other donor-centric materials that reach specific donor segments are tailored to resonate. Act as a solution partner to colleagues, identifying and solving "pain points" in the donor journey through data-informed strategies. Basic Qualifications - Education and Experience: Bachelor’s Degree with 5+ years of experience in fundraising, alumni relations, or account management, or a Master’s with 3+ years of experience. - Proven Track Record: Demonstrated success in meeting or exceeding revenue targets and moving donors up a "giving pyramid." - Project Management: Proficiency in managing complex, multi-stakeholder projects and utilizing The Raiser’s Edge. - Communication: Exceptional written and verbal communication skills; ability to distill complex international development data into a compelling "business case" for giving. Required Languages: Excellent oral, written, and interpersonal skills, with fluency in English. Travel: Domestic travel up to 5% Preferred Qualifications - Experience with Humanitarian or International Development organizations. - Knowledge of tools to track donor behavior and pipeline velocity. - Experience managing Giving Societies, alumni groups, volunteer management, and/or volunteer boards. - Experience with CRM platforms (The Raiser's Edge preferred). - Knowledge, Skills, and Abilities - The "Growth" Mindset: A professional who thrives on the challenge of identifying "hidden" major gift prospects within a large database. - Business Savvy: Understanding of the international development environment and the ability to speak the language of "ROI" to corporate-minded donors. - Entrepreneurial Drive: A builder who enjoys creating new systems and engagement models from the ground up. - Discretion: Ability to handle highly sensitive donor information with the utmost confidentiality and ethical standards. - Knowledge of techniques and best practices in annual giving and stewardship communications (including email solicitations and direct mail strategies). - Demonstrated ability to work collaboratively on a team and to build and maintain positive relationships with all levels of the organization. - Strong organizational skills, attention to detail, and ability to manage multiple projects simultaneously in a fast-paced, results-driven environment. - Relational Authenticity: A believer that donors are motivated by community and connection who possesses the skills required to turn a routine thank-you call into a real conversation and the ability to build community. NOTE: This is a hybrid position for candidates living within a commutable distance to our Arlington, VA Headquarters. The current hybrid schedule is two days per week in the office, and three days from home. Candidates must have US work authorization at the time of application. TechnoServe will not provide sponsorship for this position.