• Analyze market size, segmentation, share, and growth trends across life sciences segments (e.g., biopharma, bioprocessing, clinical, and research). • Develop customer, application, and workflow insights using quantitative and qualitative data. • Measure and report on marketing campaign effectiveness across digital, field, and partner channels. • Partner with product marketing teams to support launches, lifecycle management, and competitive positioning with data‑backed insights. • Support annual and quarterly planning through market modeling, assumptions testing, and scenario analysis.

• Analyze marketing performance data and provide actionable insights to improve campaign effectiveness and lead generation. • Build, maintain, and optimize dashboards and reporting tools for leadership and marketing teams. • Monitor and evaluate search marketing performance, trends, and KPIs. • Manage and maintain data integrations across marketing and CRM platforms. • Ensure data accuracy and consistency across reporting systems. • Collaborate with marketing, admissions, and leadership teams to support strategic initiatives and decision-making. • Utilize analytics platforms to identify opportunities for optimization and growth. • Assist in tracking ROI, conversion metrics, and funnel performance.

Role Description The primary focus of this role will be to build and maintain reports and dashboards in PowerBI to support the FWS sales and marketing stakeholders. The Marketing Data Analyst will work closely with sales, brand and performance media teams, the Farmers.com team, the FFQ online quote platform team, the Direct Sales team, and the Customer Experience team. This position is key to ensuring that data-driven insights are effectively communicated to support marketing strategies and decision-making. - Responsible for supporting Marketing's objectives for acquisition, retention, cross-selling, and profitability by identifying, designing and implementing advanced analytic projects. - Leads market analytics team projects. Implements local market planning and analysis. - Leverages customer information such as transactional and behavioral data, demographic and attitudinal overlays, and primary and secondary research to make business decisions regarding product development, marketing investments, competitive intelligence and other functional areas. - Assists with and/or leads a multitude of diverse projects ranging from Local Market Planning, Agency and Customer Segmentation to deriving actionable rules for trigger based marketing campaigns. - Serves as a key subject matter expert in marketing analytics. - Provides feedback and insight on assignments while assisting with material analysis. - Leads and assists with implementing local market planning development, analysis and execution. - Performs competitive intelligence research and analysis leveraging internal and external data. - Partners with marketing and planning to support strategic initiatives and its impact of customer marketing. - Understands and ensures collaboration with use of database analysis for devising business strategy. - Delivers actionable program measurement and drives marketing tactics and strategy through data analytics. - Understands and prioritizes analytical needs to deliver solutions and drive implementation. - Builds and enhances processes that provide systematic measurement of Marketing initiatives. - Develops actionable measurement of marketing programs that drive follow-up strategy and tactics. - Provides quantitative analyses and statistical modeling that impact strategic decision-making. - Utilizes the database to surface relevant analysis and opportunities to support client's key business objectives. - Provides tactical marketing and analysis support to internal customers including: extensive customer profiling, segmentation, customer lifetime value analysis, response and attrition models, holistic customer business views, in-depth campaign assessment and local market opportunity, planning and analysis. - Serves as a team member on complex, strategic analysis projects ensuring high quality deliverables and relevant recommendations. - Identifies opportunities to generate revenue and cut costs by identifying potential new markets, monitoring customer shifts, purchasing patterns, etc. - Outlines and defines analytic approach for client needs including pre and post-campaign analysis, measuring and analyzing response to marketing offers and making recommendations for enhancements to campaign strategy. - Summarizes analytical data into user-friendly reports translating highly technical, detailed data into recommendations for marketing execution. - Performs other functions as assigned. Qualifications - 4+ years of experience working with Data Analysis or related roles. - Experience working with Python and SQL. - Data Visualization tools such as PowerBI. - Critical thinking and close attention to details. Benefits - Competitive salary and performance-based bonuses. - Comprehensive benefits package. - Career development and training opportunities. - Dynamic and inclusive work culture within a globally renowned group. - Private Health and Dental Insurance. - Pension Plan. - Meals tickets. - Life Insurance. Company Description Capgemini is a global leader in partnering with companies to transform and manage their business by harnessing the power of technology. The Group is guided everyday by its purpose of unleashing human energy through technology for an inclusive and sustainable future. It is a responsible and diverse organization of over 340,000 team members in more than 50 countries. With its strong 55-year heritage and deep industry expertise, Capgemini is trusted by its clients to address the entire breadth of their business needs, from strategy and design to operations, fueled by the fast evolving and innovative world of cloud, data, AI, connectivity, software, digital engineering and platforms. The Group €22.5 billion in revenues in 2023.

Role Description We are seeking a motivated and experienced Marketing Analyst to support a UK-based employer in measuring marketing performance and generating data-driven insights. This role is ideal for a South African professional who is organised, proactive, and confident working with UK teams remotely. - Manage and support the analysis of marketing campaign data across digital and offline channels - Handle reporting dashboards, attribution modelling, and competitor analysis tasks - Communicate effectively with internal teams and external stakeholders across time zones - Maintain accurate records of marketing metrics, test results, and analytical outputs - Use relevant tools such as Google Analytics, HubSpot, Excel, and data visualisation platforms - Support the wider team with budget tracking, ROI analysis, and strategic campaign planning - Identify opportunities to improve marketing efficiency and increase return on investment Qualifications - 2+ years of experience in marketing analysis, digital analytics, or a related field - Excellent written and verbal communication skills in English - Strong organisational skills with the ability to manage multiple analytical projects simultaneously - Proficient in Google Analytics, Excel, and at least one data visualisation tool - Able to work independently and manage your own time effectively - High attention to detail and a proactive approach to problem-solving - Experience working with UK-based clients or employers is advantageous - Must have a reliable laptop, stable internet connection, and a quiet working environment Requirements - Salary: R32,000/month - 100% Remote