• Design at Scale With AI • Canva AI — Magic Design, Magic Write, text-to-image, and Brand Kit — to produce on-brand graphics, carousels, educational posts, and campaign assets faster than any traditional design workflow • Build and maintain a Canva Brand Kit for Genesis so every visual asset — from Instagram Stories to LinkedIn headers — is consistent, professional, and instantly reproducible • Adobe Firefly and Adobe Express for AI-generated imagery, text effects, and rapid asset creation that doesn’t require a full Creative Cloud subscription or a dedicated designer • Figma AI for content templates, visual systems, and design specs that keep the brand tight across every platform and format • Build and Design With AI • Replit AI to design and prototype lightweight web-based content assets — custom landing pages for campaigns, interactive patient education tools, shareable microsites, and branded digital experiences — without needing a dedicated developer or agency • Build simple branded web assets that live beyond the feed: a “meet the surgeons” page, a campaign hub, a patient story gallery — things that extend the Genesis content universe past what Instagram and TikTok can hold • Produce and Edit Video With AI • CapCut AI for rapid short-form video editing, auto-captions, and trend-native formats built for TikTok and Reels • Runway for AI video generation, background removal, and visual effects that elevate raw clinical footage • HeyGen or Descript for AI voiceover, talking-head video creation, and transcript-based editing that makes long surgeon interviews instantly clippable • Opus Clip or similar tools to automatically identify the best moments from long-form content and turn them into short-form clips • Own the Channel Strategy • Run Instagram, TikTok, YouTube Shorts, Facebook, and LinkedIn with a clear, platform-native growth strategy for each • Use AI scheduling and analytics tools — Buffer AI, Later, or Metricool — to post smarter, not just more • Know why something works on TikTok versus Reels versus Shorts — and engineer content accordingly • Build Repeatable Systems • Develop AI-assisted production workflows so the content operation scales as the practice does • Build template libraries, prompt libraries, and editorial calendars that make great content reproducible — not just occasional • Track what’s working with analytics and refine your approach continuously • Engage the Community • Respond to comments, build a following, and make Genesis a brand people in Chicago actually want to follow • Experiment constantly — new tools, new formats, new trends; if you have a pitch, we want to hear it

• Develop and execute content strategies for social media. • Plan and organize predictable posting calendars. • Produce content for Instagram, YouTube, and other digital platforms. • Maintain a consistent routine of content production, publishing, and monitoring. • Build and strengthen the brand and specialists' positioning on social media. • Track trends, viral formats, and platform algorithm changes. • Monitor performance metrics and propose ongoing optimizations. • Manage and organize content requests and schedules. • Support digital marketing campaigns and strategic initiatives.

Role Description This NON-PAID philanthropic board member would be our Social Media Executive on our Board of Directors. This position is purely philanthropic and is for an executive who wants to give back and likely has experienced the cancer journey with a friend or loved one. Nonprofit board members give of their time, talent, and treasure. We have a "working board," meaning our board members are involved in our operations, donating an average of 5 hours per week. We do have a donation requirement because our funders (including grant foundations) require that our board be donors to the organization before they will provide grants. - Potential board member understands how to leverage social media to develop communities of support. - Understands integrated media, including the major social media platforms, and how to use all their tools effectively. - Wishes to increase awareness and engagement with people who need our services. - Aims to improve donations and bring in volunteers. - Helps increase participation in our online care communities. - Connects with influencers and builds an engaged community of support. - Understands social media groups and how to leverage them to build members into our family online care communities through social media. Qualifications - Social Media strategy and execution. - Experience with social media platforms and leveraging them to improve awareness, community development, and interactions with platform members. - Facebook, Instagram, LinkedIn, and YouTube experience a must. Requirements - Social Media Marketing required. - Social Media Strategy required. - Social Media Management required. - Social Media Optimization required. - Social Media Integration required. - Integrated Marketing required. - Network Optimization required. - Social Networking required. - Integrated Marketing Communications required. - Marketing Analytics required. Benefits - Improving Our Community. - Be Blessed by Blessing Others. - Give Back. - Helping Those in Need. - Supporting Cancer Families in the Home. - Flexible schedule. Company Description Here to Serve (www.HereToServe.org), a 501 (c) (3) charity, provides coordinated non-medical support programs and resources for the parent(s) with children battling cancer from the point of diagnosis throughout treatment. 60% of the cancer journey happens in the home without coordinated support. Here to Serve fills this healthcare gap. We believe a child or young parent’s cancer diagnosis is a life-altering “journey.” For that reason, the care and support of families is required to prevent caregivers from losing their health, home, and job, and entering into bankruptcy. Therefore, we provide non-medical wraparound services to meet the daily living needs of families and caregivers navigating their child’s cancer. Cancer is a three-legged stool, not two! Research, Treatment, AND Journey! The journey is as profound and consequential as cancer research and hospitals that treat cancer. Therefore, a family's cancer "journey" requires the same awareness, support, and funding as cancer research and hospitals that treat cancer. Of the billions of dollars of funding for cancer, only .001% is provided to families with children actually battling cancer! Flexible work from home options available.

• Trabajarás junto a un equipo de más de 20 personas expertos en social media; perfiles con potencial estratégico, creativo, analítico, comunicativo… • Tendrás comunicación e interlocución con cliente de forma directa y diaria tratando de entender y responder a sus necesidades. • Diseñarás e implementarás de forma efectiva estrategias para compañías B2B & B2C para el crecimiento de las marcas en los canales sociales. • Generarás contenido para las redes sociales de clientes pertenecientes a sectores muy heterogéneos alineado con los objetivos y territorios del plan estratégico, adaptado a la naturaleza y esencia de cada red social para asegurar la máxima difusión del contenido adaptado a cada formato y manera de consumo. • Habilidades frente a cámara ya que serás responsable de la creación de contenidos nativos en vídeo (Shorts, TikTok, Reels), por ello tendrás que contar con un excelente desenvolvimiento comunicativo, capacidad para neutralizar acentos y conectar con la audiencia de forma orgánica. • Edición de vídeo en herramientas como CapCut para aplicar secuencias narrativas, hooks y tendencias que generen impacto y viralización. • Gestionarás las colaboraciones entre marca e influencer determinando el briefing de campaña, cumplimiento de colaboración y análisis de la rentabilidad y éxito de la colaboración. • Presentarás de forma mensual los resultados alcanzados en redes sociales. • Tomarás un papel proactivo con cliente proponiendo de forma continua activaciones digitales y mejoras para incrementar resultados. • Mantendrás una posición de actualización constante sobre las últimas tendencias y novedades de las diferentes redes sociales, experiencias de usuario, formatos, modo de consumo, sectores, etc.