- Own end-to-end performance marketing strategy across paid, affiliate, subscription, and TikTok Shop - Set and deliver against core KPIs: ROAS, CAC, LTV, MER, and contribution margin - Drive profitable growth by optimizing channel mix, spend efficiency, and customer quality - Identify opportunities to scale LTV, including subscription - Lead paid media across Meta, Google, TikTok, and emerging platforms - Build and scale affiliate and creator-led commerce programs - Own TikTok Shop strategy, partnering with external agencies for execution Own search strategy across paid and organic (SEO), and evolve approach for emerging Al-driven discovery (AGO) - Manage budgets, bidding, and channel mix to maximize return - Partner with brand/content teams to develop high-performing creative - Own website conversion rate optimization (CRO) across landing pages, PDPs, and checkout - Continuously test and optimize creative, offers, and funnel performance Drive a structured A/B testing roadmap across ads and onsite experience - Own lifecycle marketing (email/SMS) to drive repeat purchase and LTV - Build and optimize subscription programs (offers, UX, retention flows) - Optimize the full customer journey from first touch to repeat purchase - Own DTC revenue forecasting, including demand planning across campaigns, promotions, and seasonality - Partner with supply chain and operations to ensure inventory aligns with growth plans (in-stock, no missed revenue) - Build reporting and translate data into clear recommendations to improve efficiency, scale, and profitability

Role Description Drives enterprise-wide growth strategy and corporate development at the highest level, establishing the long-term vision for market expansion, strategic positioning, and portfolio evolution across all lines of business. Shapes and influences the organization’s direction by identifying transformative opportunities, forging high-impact partnerships, and guiding entry into new markets and capabilities that define the company’s future state. Partners with the CEO, Board, and executive leadership to align growth strategy with overall corporate objectives, capital allocation, and long-range planning. Leads and enables large-scale, mission-critical pursuits and investments that significantly impact enterprise valuation, competitive differentiation, and sustained revenue growth. Anticipates industry disruption and drives innovation in growth and business development approaches, ensuring the organization remains ahead of market shifts and positioned for long-term success. Essential Functions - Shapes enterprise-wide growth strategy and corporate development direction by defining long-term market positioning, portfolio expansion priorities, and transformative growth initiatives aligned with enterprise value creation and multi-year business objectives. - Governs enterprise portfolio strategy and capital allocation by prioritizing large-scale investments, directing resource deployment across markets and capabilities, and optimizing the balance between organic growth, partnerships, and strategic expansion opportunities. - Cultivates and leverages C-suite and Board-level relationships with government leaders, industry executives, and strategic partners to influence market direction, secure high-impact opportunities, and expand the organization’s competitive advantage. - Establishes enterprise growth frameworks and operating models that institutionalize scalable, forward-looking approaches to market entry, opportunity development, and competitive differentiation, elevating organizational maturity and long-term growth capability. - Champions transformative pursuit strategies and deal structures by guiding enterprise-level solution positioning, strategic partnerships, and investment decisions for opportunities that materially impact corporate trajectory, market leadership, and enterprise valuation. - Advises executive leadership and the Board by synthesizing macroeconomic trends, competitive dynamics, and emerging market signals to inform corporate strategy, long-range planning, and enterprise risk and opportunity management. - Represents the organization at the highest levels by shaping industry dialogue, influencing policy and market trends, and positioning the company as a recognized leader across national and global forums. - Develops next-generation leadership capability by building executive bench strength, fostering a culture of strategic thinking, and ensuring long-term succession planning across growth, business development, and corporate strategy functions. - Aligns enterprise functions and leadership teams by driving integrated strategy across operations, finance, corporate development, and human capital to ensure cohesive execution of growth priorities and sustained organizational performance. - Forecasts industry market data and assesses risks to make important strategic choices that impact the organization's success. - Manages team performance through regular, timely feedback as well as the formal performance review process to ensure delivery of exceptional services and engagement, motivation, and team development. Qualifications - Minimum Master's Degree or Law Degree required (JD Preferred) Requirements - 15+ years of experience required - Subject matter certification may be required for specific contracts Benefits - Qlarant is an Equal Opportunity Employer of Minorities, Females, Protected Veterans, and Individuals with Disabilities. - Qlarant is a drug-free workplace. All offers of employment are contingent upon successful completion of pre-employment background and drug screens.

Role Description As Head of Growth Marketing, you will own and scale Organic Traditions' DTC and Amazon growth engine in Canada and US at a pivotal moment of expansion. You'll lead performance across paid, retention, affiliate, subscription, and emerging commerce channels (including TikTok Shop), driving efficient, profitable growth. This is a high-impact role at the center of the business - blending strategy and execution to turn data into action, unlock new growth channels, and continuously optimize the full funnel. Qualifications - Proven experience leading growth marketing, performance marketing, or digital acquisition for a DTC, e-commerce, wellness, CPG, or consumer brand. - Strong hands-on experience managing paid media across Meta, Google, TikTok, and other performance channels. - Experience scaling DTC and/or Amazon revenue across Canada, the US, or similar markets. - Strong understanding of key growth metrics including ROAS, CAC, LTV, MER, AOV, conversion rate, retention, and contribution margin. - Experience with lifecycle marketing, including email, SMS, repeat purchase strategies, and subscription growth. - Familiarity with affiliate marketing, creator commerce, TikTok Shop, and emerging social commerce channels. - Strong understanding of website CRO, landing page testing, PDP optimization, checkout optimization, and A/B testing. - Ability to manage budgets, forecast revenue, analyze campaign performance, and make data-driven decisions. - Strong commercial mindset with the ability to balance growth, profitability, inventory, and customer quality. - Experience working with external agencies, freelancers, and cross-functional internal teams. - Excellent analytical, communication, and project management skills. - Comfortable operating in a hands-on, high-growth environment where strategy and execution are equally important. Requirements - Own end-to-end performance marketing strategy across paid, affiliate, subscription, and TikTok Shop. - Set and deliver against core KPIs: ROAS, CAC, LTV, MER, and contribution margin. - Drive profitable growth by optimizing channel mix, spend efficiency, and customer quality. - Identify opportunities to scale LTV, including subscription. - Lead paid media across Meta, Google, TikTok, and emerging platforms. - Build and scale affiliate and creator-led commerce programs. - Own TikTok Shop strategy, partnering with external agencies for execution. - Own search strategy across paid and organic (SEO), and evolve approach for emerging AI-driven discovery (AGO). - Manage budgets, bidding, and channel mix to maximize return. - Partner with brand/content teams to develop high-performing creative. - Own website conversion rate optimization (CRO) across landing pages, PDPs, and checkout. - Continuously test and optimize creative, offers, and funnel performance. - Drive a structured A/B testing roadmap across ads and onsite experience. - Own lifecycle marketing (email/SMS) to drive repeat purchase and LTV. - Build and optimize subscription programs (offers, UX, retention flows). - Optimize the full customer journey from first touch to repeat purchase. - Own DTC revenue forecasting, including demand planning across campaigns, promotions, and seasonality. - Partner with supply chain and operations to ensure inventory aligns with growth plans (in-stock, no missed revenue). - Build reporting and translate data into clear recommendations to improve efficiency, scale, and profitability. Benefits - Opportunities for growth and advancement.

• Launch: Own product launches end-to-end — positioning, assets, distribution, measurement. You don't wait for a brief. You write the brief, build the asset, ship it, and measure what happened. • Demand gen: Own campaign strategy and outcomes across channels. Brief and manage agency partners. Hold them accountable for pipeline, not impressions. • Content: Write landing pages, emails, one-pagers, and sales collateral that convert enterprise buyers. Create and ship video and social content across LinkedIn, YouTube, and other channels. Repurpose customer stories, demos, and workflows into formats that drive reach and pipeline. • Sales enablement: Build battle cards, objection handling guides, proof packs. Make it easier for Sales to close. • Analytics: Build dashboards, track funnel metrics, run attribution. Know what's working and what's not - this week. Double down and scale what works. • Growth hacking: Vibecode tools, calculators, and interactive assets. Find scrappy ways to generate leads and test ideas before they're "ready." • Fill the gaps: Early-stage GTM means things fall between the cracks. You pick them up.