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Treant

Treant is er in alle fasen van het leven: van de zorg voor een ongeboren kind tot de zorg in de laatste jaren.

Head of Growth Marketing

Growth MarketingGrowth MarketingFull TimeRemoteLeadTeam 5,001-10,000H1B No SponsorCompany SiteLinkedIn

Location

Philippines

Posted

67 days ago

Salary

0

Seniority

Lead

Bachelor DegreeEnglish

Job Description

Head of Growth Marketing

Treant

- Own end-to-end performance marketing strategy across paid, affiliate, subscription, and TikTok Shop - Set and deliver against core KPIs: ROAS, CAC, LTV, MER, and contribution margin - Drive profitable growth by optimizing channel mix, spend efficiency, and customer quality - Identify opportunities to scale LTV, including subscription - Lead paid media across Meta, Google, TikTok, and emerging platforms - Build and scale affiliate and creator-led commerce programs - Own TikTok Shop strategy, partnering with external agencies for execution Own search strategy across paid and organic (SEO), and evolve approach for emerging Al-driven discovery (AGO) - Manage budgets, bidding, and channel mix to maximize return - Partner with brand/content teams to develop high-performing creative - Own website conversion rate optimization (CRO) across landing pages, PDPs, and checkout - Continuously test and optimize creative, offers, and funnel performance Drive a structured A/B testing roadmap across ads and onsite experience - Own lifecycle marketing (email/SMS) to drive repeat purchase and LTV - Build and optimize subscription programs (offers, UX, retention flows) - Optimize the full customer journey from first touch to repeat purchase - Own DTC revenue forecasting, including demand planning across campaigns, promotions, and seasonality - Partner with supply chain and operations to ensure inventory aligns with growth plans (in-stock, no missed revenue) - Build reporting and translate data into clear recommendations to improve efficiency, scale, and profitability

Job Requirements

  • Proven experience leading growth marketing, performance marketing, or digital acquisition for a DTC, e-commerce, wellness, CPG, or consumer brand.
  • Strong hands-on experience managing paid media across Meta, Google, TikTok, and other performance channels.
  • Experience scaling DTC and/or Amazon revenue across Canada, the US, or similar markets.
  • Strong understanding of key growth metrics including ROAS, CAC, LTV, MER, AOV, conversion rate, retention, and contribution margin.
  • Experience with lifecycle marketing, including email, SMS, repeat purchase strategies, and subscription growth.
  • Familiarity with affiliate marketing, creator commerce, TikTok Shop, and emerging social commerce channels.
  • Strong understanding of website CRO, landing page testing, PDP optimization, checkout optimization, and A/B testing.
  • Ability to manage budgets, forecast revenue, analyze campaign performance, and make data-driven decisions.
  • Strong commercial mindset with the ability to balance growth, profitability, inventory, and customer quality.
  • Experience working with external agencies, freelancers, and cross-functional internal teams.
  • Excellent analytical, communication, and project management skills.
  • Comfortable operating in a hands-on, high-growth environment where strategy and execution are equally important.

Benefits

  • What we Offer:
  • Opportunities for growth and advancement

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