• Serve as a strategic leader across multiple teams, driving product delivery from conception to rollout • Gather requirements from stakeholders, managing development processes • Ensure delivery meets customer and business needs • Shape the future of the platform by connecting user feedback, design principles, and technical feasibility into actionable product outcomes

• Manage and prioritize the development team’s backlog, balancing impact, effort, urgency and perceived value; • Lead and support agile ceremonies (planning, daily stand-up, retrospective, refinement); • Support understanding of technical and functional requirements and create feature specifications; • Write and detail user stories and features, ensuring clarity of requirements, acceptance criteria and use cases; • Validate team deliveries at a high functional level and coordinate acceptance testing with clients; • Monitor product health metrics (errors, crashes, performance) and end-user satisfaction; • Prepare product documentation, including release notes and customer support materials; • Anticipate risks, remove impediments and align internal and external stakeholders.

• Orchestrate the hybrid motion with Sales: Identify the product signals that indicate a contractor is ready for a sales conversation and build the playbooks that turn those signals into pipeline, across both new subscriber acquisition and expansion of the existing base. • Drive activation and expansion: Own the in-product experience that gets new contractors to value fast and design the expansion loops that drive deeper adoption and multi-product retention across the customer base. • Grow self-serve revenue: Own the self-serve motion across transactional and subscription products, with particular focus on Measure+ and in-product upgrade paths. • Build and scale Roofr Voice, our AI voice agent: Own the product strategy and roadmap for Roofr Voice, our AI voice agent for roofing contractors, and define what success looks like as both a retention driver and a net-new revenue stream. • Lead the team and the metrics: Lead the Growth team, including Engineering, Design, and Data Science, build a fast experimentation culture, and own the growth metrics that matter to leadership.

• Full-Solution E-commerce: Optimize the purchase and renewal experience for our total health solutions, including supplements, prescription medicines, and biomarker testing. • Community Ecosystem: Foster and build the digital infrastructure for our community of users who care for each other’s health as much as their own. • Revenue Alignment: Partner with Sales and Marketing to optimize the "Product-Led Growth" (PLG) funnel and expansion. • Retention Economics: Use behavioral data and community loops to build "sticky" products that increase Lifetime Value (LTV). • Next-Gen AI Interaction: Lead the design and delivery of an AI-driven interface that synthesizes biomarker results, product recommendations, and community insights into a single, intuitive user experience. • System Scalability: Work with Engineering to ensure our data and AI layers support rapid third-party integrations and global scale. • Technical Debt Management: Make high-judgment calls on when to refactor for stability versus when to sprint for market impact. • Player-Coach Mentality: Run the product management process end-to-end—from discovery to shipping—while building and leading a high-performing team. • AI-Assisted Workflow: Champion the use of AI tools within the product organization to accelerate research, documentation, and design. • Strategic Conviction: Pivot quickly based on new information while having the data-backed conviction to protect the core product path.