• Own the day-to-day operations of our email program while also contributing meaningfully to strategy — segmentation logic, lifecycle architecture, deliverability health, and personalization frameworks that serve an audience with a longer consideration timeline and higher expectations for relevance than most. • Build and maintain behavioral segmentation models using first-party data, including search activity, geographic preferences, community saves, price range, time on site, and content engagement. • Create dynamic content rules within email templates that adapt messaging, images, and CTAs based on subscriber attributes and behavior — no two active adult buyers are identical. • Develop audience segments specific to distinct buyer profiles: the actively searching retiree, the pre-retirement planner 3–5 years out, and the adult child researching communities for a parent. • Partner with product and data teams to expand the behavioral signals available for targeting, and document segment definitions so the broader team can use them. • Monitor segment performance over time and refine definitions as buyer behavior evolves — especially as Gen X begins to enter the active adult audience in larger numbers.

• Own and scale our global Email Marketing strategy across the full customer lifecycle. • Drive demand generation, nurture programs, product engagement, and customer expansion through data-driven segmentation, automation, and performance optimization. • Collaborate closely with Growth Marketing, Marketing Operations, Data, Product Marketing, and Regional teams to ensure email programs are strategically aligned, technically sound, and performance-focused. • Develop and execute a global, full-funnel email marketing strategy segmented by lead stage, funnel stages and laddering up to PLG, GTM, and ABM initiatives. • Own audience segmentation strategy using behavioral, firmographic, product usage, and intent data. • Identify opportunities to improve lifecycle progression through segmentation, personalization, product and behavioral triggers. • Conduct structured testing (subject lines, content, CTAs, send times, audience splits) to improve engagement and conversion. • Optimize deliverability, list health, and sender reputation, ensuring compliance with global data privacy regulations (GDPR, CAN-SPAM, etc.). • Analyze performance trends and provide monthly reporting with clear, actionable insights.

• Du arbeitest mit Online-Shops zusammen, bei denen du selbst gerne einkaufst (Kosmetik, Schmuck, Nahrungsergänzungsmittel, Fitnessprodukte, Fashion etc.) • Du bist die zentrale Schnittstelle zwischen unseren Kunden und dem Team. • Durch regelmäßige Check-in-Calls und enge Zusammenarbeit baust du starke Beziehungen zu unseren Kunden auf und trägst die volle Verantwortung für die Planung, Koordination und Umsetzung der Projekte. • Eigenes operatives Umsetzungsteam für Copywriting, Grafikdesign und technische Implementierung. • Best Practices: Versandvolumen, die dich in deiner Arbeit und uns als Company nach vorne bringen, damit unsere Kunden stets am Puls der Zeit sind. • Unsere Kunden sind immer für innovative Tests offen, und wir verfügen über die nötigen technischen Ressourcen, um deine Ideen Wirklichkeit werden zu lassen. • Du hast direkten Einfluss auf die Wachstumsrate & Profitabilität unserer Kunden.

• Act as the primary coordinator for email marketing services for assigned client accounts. • Serve as the main point of contact between client account managers and internal backend teams for all email marketing–related tasks. • Based on client requirements, create newsletter sketches/wireframes and coordinate with designers to finalize layouts. • Research, curate, and organize content for inclusion in newsletters and email campaigns. • Manage, schedule, and deploy email campaigns using tools such as Mailpoet, Mailchimp, Constant Contact, or similar platforms. • Attend and actively participate in voice and video meetings (Zoom/VOIP) with international clients, often during EST time zones, when required. • Review newsletter designs, content, links, formatting, and branding before client submission and final deployment. • Monitor and analyze email performance metrics such as delivery rates, open rates, click-through rates, and engagement. • Implement email marketing best practices to maximize deliverability, engagement, and campaign performance. • Coordinate with internal teams to ensure all newsletter-related deliverables (content, designs, banners, approvals) are completed within deadlines. • Proactively follow up with internal teams and clients to ensure smooth execution of campaigns. • Maintain accurate records of client preferences, campaign notes, and deliverables in internal systems. • Ensure client expectations related to email marketing services are consistently met or exceeded.