Role Description We are looking for an experienced Salesforce Marketing Cloud Senior (Techno Functional – ExactTarget) professional to lead the end-to-end delivery, administration, and optimization of Salesforce Marketing Cloud solutions with strong expertise in the legacy ExactTarget platform and modern SFMC capabilities. The ideal candidate combines strong technical development skills with functional marketing automation expertise, enabling seamless collaboration between business stakeholders and technical teams. This role involves designing personalized customer engagement journeys, managing platform integrations, and delivering scalable omnichannel marketing solutions. Role Responsibilities - Functional Responsibilities - Gather and analyze business requirements for marketing automation and customer engagement initiatives. - Translate business needs into scalable Salesforce Marketing Cloud solutions. - Lead campaign planning, customer journey design, segmentation, and personalization strategies. - Collaborate with marketing, CRM, analytics, and business teams to optimize customer communications. - Support user training, documentation, and platform best practices. - Technical Responsibilities - Configure and manage Salesforce Marketing Cloud / ExactTarget modules, including: - Email Studio - Automation Studio - Journey Builder - Contact Builder - Mobile Studio - Triggered Sends - Develop dynamic and personalized communications using: - AMPscript - SSJS - HTML/CSS - SQL - Build and maintain automations, triggered campaigns, data extensions, and reusable templates. - Troubleshoot technical issues and optimize campaign performance. - Data & Integration - Integrate Salesforce Marketing Cloud with Salesforce CRM, APIs, external databases, and third-party applications. - Manage subscriber data, segmentation logic, suppression lists, and audience targeting. - Support data migration, synchronization, and ETL processes. - Ensure data quality, governance, and compliance with marketing standards. - Campaign Execution & Optimization - Execute and monitor email and multi-channel marketing campaigns. - Perform QA testing and validate campaign accuracy before deployment. - Analyze campaign performance metrics and recommend optimization strategies. - Support A/B testing and reporting activities. - Leadership & Stakeholder Management - Serve as the bridge between technical and business teams. - Mentor junior team members and support knowledge sharing. - Participate in architecture discussions and solution recommendations. - Ensure adherence to Salesforce Marketing Cloud best practices and governance standards. Qualifications - Bachelor’s degree in Computer Science, Information Systems, Marketing, or related field. - 5+ years of hands-on experience with Salesforce Marketing Cloud / ExactTarget. - Strong techno-functional expertise in marketing automation platforms. - Proven experience with: - Journey Builder - Automation Studio - Contact Builder - Email Studio - SQL - AMPscript - API integrations - Experience with Salesforce CRM integrations and customer data management. - Strong understanding of customer lifecycle marketing and campaign execution. - Excellent problem-solving and stakeholder communication skills.

Role Description We are looking for an experienced Salesforce Marketing Cloud Senior (Techno Functional – ExactTarget) professional to lead the end-to-end delivery, administration, and optimization of Salesforce Marketing Cloud solutions with strong expertise in the legacy ExactTarget platform and modern SFMC capabilities. The ideal candidate combines strong technical development skills with functional marketing automation expertise, enabling seamless collaboration between business stakeholders and technical teams. This role involves designing personalized customer engagement journeys, managing platform integrations, and delivering scalable omnichannel marketing solutions. Qualifications - Bachelor’s degree in Computer Science, Information Systems, Marketing, or related field. - 5+ years of hands-on experience with Salesforce Marketing Cloud / ExactTarget. - Strong techno-functional expertise in marketing automation platforms. - Proven experience with: - Journey Builder - Automation Studio - Contact Builder - Email Studio - SQL - AMPscript - API integrations - Experience with Salesforce CRM integrations and customer data management. - Strong understanding of customer lifecycle marketing and campaign execution. - Excellent problem-solving and stakeholder communication skills. Requirements - Gather and analyze business requirements for marketing automation and customer engagement initiatives. - Translate business needs into scalable Salesforce Marketing Cloud solutions. - Lead campaign planning, customer journey design, segmentation, and personalization strategies. - Collaborate with marketing, CRM, analytics, and business teams to optimize customer communications. - Support user training, documentation, and platform best practices. - Configure and manage Salesforce Marketing Cloud / ExactTarget modules, including: - Email Studio - Automation Studio - Journey Builder - Contact Builder - Mobile Studio - Triggered Sends - Develop dynamic and personalized communications using: - AMPscript - SSJS - HTML/CSS - SQL - Build and maintain automations, triggered campaigns, data extensions, and reusable templates. - Troubleshoot technical issues and optimize campaign performance. - Integrate Salesforce Marketing Cloud with Salesforce CRM, APIs, external databases, and third-party applications. - Manage subscriber data, segmentation logic, suppression lists, and audience targeting. - Support data migration, synchronization, and ETL processes. - Ensure data quality, governance, and compliance with marketing standards. - Execute and monitor email and multi-channel marketing campaigns. - Perform QA testing and validate campaign accuracy before deployment. - Analyze campaign performance metrics and recommend optimization strategies. - Support A/B testing and reporting activities. - Serve as the bridge between technical and business teams. - Mentor junior team members and support knowledge sharing. - Participate in architecture discussions and solution recommendations. - Ensure adherence to Salesforce Marketing Cloud best practices and governance standards. Company Description Robusta Technology Group (RTG) is a key driver of digital transformation by providing a holistic tech ecosystem. RTG works with its local and international partners to help build digital customer experiences, establish engineering hubs and build ventures across multiple industries and domains. In this pursuit, RTG serves as a catalyst for impact and growth through events, spaces and content focused on creating impact and growth across the different interactions. Octopus is proud to be part of the Robusta Technology Group (RTG), a leading tech consultancy group. With a decade of experience and a successful track record of delivering over 300 projects across Europe, the Middle East, and North America, RTG has established itself as a preferred employer in the Egyptian market. Octopus and Robusta are building a bridge between Europe and Africa, creating tailored hub solutions to connect companies with top talent across the globe.

Role Description We are seeking a highly skilled and experienced Salesforce Marketing Cloud Senior (Next) professional to lead the design, implementation, optimization, and management of customer engagement and marketing automation solutions using Salesforce Marketing Cloud and Marketing Cloud Next capabilities. The ideal candidate will have deep expertise in: - Omnichannel campaign execution - Customer journey orchestration - Data-driven marketing strategies - Advanced Salesforce ecosystem integrations This role requires both strategic thinking and hands-on technical execution to deliver scalable and personalized customer experiences. Qualifications - Bachelor’s degree in Computer Science, Information Systems, Marketing, or related field. - 5+ years of hands-on experience with Salesforce Marketing Cloud. - Strong experience with Marketing Cloud Next capabilities and modern customer engagement platforms. - Proven expertise in: - Journey Builder - Automation Studio - Email Studio - SQL - AMPscript - API integrations - Experience integrating SFMC with Salesforce CRM/Data Cloud/CDP solutions. - Strong understanding of customer lifecycle marketing and omnichannel strategies. - Excellent analytical, troubleshooting, and communication skills. Requirements - Lead the implementation and optimization of Salesforce Marketing Cloud solutions, including Marketing Cloud Next functionalities. - Design scalable marketing automation architectures aligned with business and customer engagement goals. - Configure and manage core SFMC modules such as: - Journey Builder - Email Studio - Automation Studio - Mobile Studio - Advertising Studio - Data Cloud integrations - Personalization and AI-driven capabilities - Develop, execute, and optimize multi-channel marketing campaigns across email, SMS, push notifications, and digital channels. - Build and maintain customer journeys with advanced segmentation and personalization strategies. - Ensure campaign delivery accuracy, quality assurance, and performance tracking. - Integrate Salesforce Marketing Cloud with CRM, CDP, APIs, and third-party platforms. - Manage data extensions, SQL queries, automations, and audience segmentation. - Support real-time data synchronization and customer lifecycle management. - Develop dynamic and personalized content using: - AMPscript - SSJS - HTML/CSS - SQL - Build reusable templates, automation workflows, and scalable campaign frameworks. - Troubleshoot platform issues and optimize system performance. - Monitor campaign KPIs and customer engagement metrics. - Generate insights and recommendations to improve conversion, retention, and customer experience. - Support A/B testing, reporting dashboards, and marketing performance analysis. - Collaborate with marketing, CRM, sales, analytics, and technology teams. - Mentor junior team members and provide SFMC best practice guidance. - Participate in solution architecture discussions and stakeholder workshops. Benefits

• Help develop, document, communicate, and enforce a network technology policy. • Be responsible for the installation and configuration of new software and hardware, including the server network, devices and firewalls. • Be responsible for monitoring system performance, IT system operations and storage utilization. • Plan ahead for necessary hardware or software upgrades to support system growth. • Manage user accounts and assets, and assign and update security permissions on the network according to security policy. • Provide support with escalated help desk requests. • Have expert knowledge RHEL, Windows & other open source technologies. • Perform typical system administrative activities. • Review systems performance logs to identify anomalies and troubleshoot issues. • Identify root cause and documenting troubleshooting steps to resolution. • Support active directory/LDAP, certificate services, network communications, and group policy and security compliance. • Provide Tier III support (problem/incident management). • Work independently and in team settings to achieve key project/program objectives and deliverables.