• Serve as the primary owner of HubSpot, including: • CRM architecture and object model • Lifecycle stage governance • Automation, workflows, and routing logic • Campaign tracking and attribution setup • Integrations, permissions, and system governance • Proactively evolve HubSpot as Fluent’s marketing strategy, GTM motion, and customer lifecycle expand. • Establish best practices for CRM usage, documentation, and data hygiene across Marketing. • Ensure campaign infrastructure supports clean execution and measurement. • Own and optimize the broader marketing technology stack that supports campaign execution, audience targeting, enrichment, and measurement. • Ensure tools such as Apollo.io, LinkedIn Sales Navigator, intent platforms, and enrichment tools are thoughtfully integrated and governed. • Reduce tool sprawl and improve system coherence across Marketing systems. • Partner with stakeholders to ensure tools are adopted consistently and effectively. • Design and maintain dashboards across: • Campaign performance • Funnel conversion • Channel efficiency • Pipeline influence • Ensure data accuracy and consistency across systems and executive reporting. • Establish standardized attribution and measurement frameworks. • Partner with finance and sales to align on shared definitions and reporting inputs. • Partner with the SVP, Revenue, to document, formalize, and optimize sales workflows within HubSpot. • Map lead handoffs, opportunity stages, and pipeline progression to ensure CRM reflects how revenue is generated. • Translate sales processes into scalable system workflows and automation. • Identify friction points in lead management and pipeline tracking and design system improvements. • Ensure lifecycle and opportunity stages align with Finance reporting standards. • Establish standardized processes for campaign setup, QA, naming conventions, and taxonomy. • Reduce manual work and operational friction through automation and documentation. • Serve as a trusted advisor to Marketing and Revenue leadership on system design and operational feasibility. • Over time, take on people management responsibilities as the organization evolves

Fluent is seeking a Director of Marketing Operations & GTM Systems to continue architecting and scaling the systems, data infrastructure, and operational processes that power our go-to-market engine. Reporting to the SVP, Marketing, and partnering closely with finance, sales & marketing, this leader will bring structure, visibility, and rigor to the design, execution, and measurement of Marketing and Sales workflows. This is a hands-on systems builder role for someone who thrives at the intersection of CRM architecture, marketing automation, sales workflow design, and revenue reporting infrastructure. What You’ll Do Marketing Operations & HubSpot Ownership - Serve as the primary owner of HubSpot, including: - CRM architecture and object model - Lifecycle stage governance - Automation, workflows, and routing logic - Campaign tracking and attribution setup - Integrations, permissions, and system governance - Proactively evolve HubSpot as Fluent’s marketing strategy, GTM motion, and customer lifecycle expand. - Establish best practices for CRM usage, documentation, and data hygiene across Marketing. - Ensure campaign infrastructure supports clean execution and measurement. Marketing Technology Ecosystem - Own and optimize the broader marketing technology stack that supports campaign execution, audience targeting, enrichment, and measurement. - Ensure tools such as Apollo.io, LinkedIn Sales Navigator, intent platforms, and enrichment tools are thoughtfully integrated and governed. - Reduce tool sprawl and improve system coherence across Marketing systems. - Partner with stakeholders to ensure tools are adopted consistently and effectively. Data, Reporting & Performance Visibility - Design and maintain dashboards across: - Campaign performance - Funnel conversion - Channel efficiency - Pipeline influence - Ensure data accuracy and consistency across systems and executive reporting. - Establish standardized attribution and measurement frameworks. - Partner with finance and sales to align on shared definitions and reporting inputs. Sales Workflow Architecture & CRM Alignment - Partner with the SVP, Revenue, to document, formalize, and optimize sales workflows within HubSpot. - Map lead handoffs, opportunity stages, and pipeline progression to ensure CRM reflects how revenue is generated. - Translate sales processes into scalable system workflows and automation. - Identify friction points in lead management and pipeline tracking and design system improvements. - Ensure lifecycle and opportunity stages align with Finance reporting standards. Operational Governance & Cross-Functional Enablement - Establish standardized processes for campaign setup, QA, naming conventions, and taxonomy. - Reduce manual work and operational friction through automation and documentation. - Serve as a trusted advisor to Marketing and Revenue leadership on system design and operational feasibility. - Over time, take on people management responsibilities as the organization evolves

About Us SharkNinja is a global product design and technology company, with a diversified portfolio of 5-star rated lifestyle solutions that positively impact people's lives in homes around the world. Powered by two trusted, global brands, Shark and Ninja , the company has a proven track record of bringing disruptive innovation to market and developing one consumer product after another has allowed SharkNinja to enter multiple product categories, driving significant growth and market share gains. Headquartered in Needham, Massachusetts with more than 4,100 associates, the company's products are sold at key retailers, online and offline, and through distributors around the world. Position Overview: The Marketing Specialist at Ninja will support the Brand Manager in leading execution of marketing strategies and support the development of brand strategy, category assortment and marketing plans to drive program success and high rate of sales. Responsibilities: Working with the Product Development, Creative Services and Marketing Services teams, support and drive the execution of brand building communication strategies and go-to-market plans. Partnering with Category Management, Sales/Retail Marketing, and Product Development to lead category assortment development and validation. Support development of creative briefs and facilitate creative reviews. Manage creative development processes (i.e., timeline, approvals, protocols). Support Brand Manager in execution of all marketing launch assets including storyboards, lifestyle photography, recipe books, packaging, in-store merchandising, Amazon A+ content, and more. Participate on a cross-functional team to develop new products and messaging. Become an expert in the category - understand price, positioning, competitive landscape, and market needs. Translate category insights into marketing actions and track against progress and validation. Analyze key business drivers, competitive trends, direct competitors' success and strategies, marketplace dynamics & consumer need gaps that lead to disruptive, breakthrough new product propositions. Communicate the value proposition of the products to the sales team and develop the sales tools that support the selling process of the products. Support development of consumer insight testing stimuli across messaging, packaging, digital assets, and in-market materials to enable robust consumer validation throughout the project lifecycle. Key Functional Skills/Knowledge: Strong communication skills and ability to make effective presentations to all levels of management. Ability to manage several projects in parallel, navigating a complex cross-functional matrix. Attention to detail- being able to coordinate all details to ensure accuracy and consistency across all consumer facing materials. Influencing, conflict resolution, and creative problem solving. Highly analytical - comfortable mining and analyzing data and drawing conclusions. Advanced PowerPoint and Excel skills. Ability to manage several projects in parallel, navigating a complex cross-functional matrix. Ability to operate with speed in a fast-paced, iterative environment. Project management and ability to prioritize multiple projects at once. Biased toward action. Education and Experience Requirements: Salary and Other Compensation: The annual salary range for this position is displayed below. Factors which may affect starting pay within this range may include geography/market, skills, education, experience and other qualifications of the successful candidate. The Company offers the following benefits for this position, subject to applicable eligibility requirements: medical insurance, dental insurance, vision insurance, flexible spending accounts, health savings accounts (HSA) with company contribution, 401(k) retirement plan with matching, employee stock purchase program, life insurance, AD&D, short-term disability insurance, long-term disability insurance, generous paid time off, company holidays, parental leave, identity theft protection, pet insurance, pre-paid legal insurance, back-up child and eldercare days, product discounts, referral bonus program, and more. Pay Range $51,200-$95,500 USD Our Culture At SharkNinja, we don't just raise the bar-we push past it every single day. Our Outrageously Extraordinary mindset drives us to tackle the impossible, push boundaries, and deliver results that others only dream of. If you thrive on breaking out of your swim lane, you'll be right at home. What We Offer We offer competitive health insurance, retirement plans, paid time off, employee stock purchase options, wellness programs, SharkNinja product discounts, and more. We empower your personal and professional growth with high impact Learning Programs featuring bold voices redefining what's possible. When you join, you're not just part of a company-you're part of an outrageously extraordinary community. Together, we won't just launch products- we'll disrupt entire markets. At SharkNinja, Diversity, Equity, and Inclusion are vital to our global success. Valuing each unique voice and blending all of our diverse skills strengthens SharkNinja's innovation every day. We support ALL associates in bringing their authentic selves to work, making an impact, and having the opportunity for career acceleration. With help from our leadership, associates, and our community, we aim to have equity be a key component of the SharkNinja DNA. Learn more about us: Life At SharkNinja Outrageously Extraordinary SharkNinja Candidate Privacy Notice For candidates based in all regions , please refer to this Candidate Privacy Notice. For candidates based in China , please refer to this Candidate Privacy Notice. For candidates based in Vietnam , please refer to this Candidate Privacy Notice. We do not discriminate on the basis of race, religion, color, national origin, sex, gender, gender expression, sexual orientation, age, marital status, veteran status, disability, or any other class protected by legislation, and local law. SharkNinja will consider reasonable accommodations consistent with legislation, and local law. If you require a reasonable accommodation to participate in the job application or interview process, please contact SharkNinja People & Culture at accommodations@sharkninja.com

• Collaborate with teams to support their email goals through direct contributions and enabling them to self-serve • Leverage a complex HubSpot data model to segment audiences and target emails • Create, edit, and maintain HubSpot email templates and custom modules that are reusable, scalable, and on-brand • Write and maintain HubL code to customize email templates and modules, including logical operators and loops to support dynamic content • Migrate legacy emails into updated templates and modules • Debug rendering, tokenization, and data issues across email clients • Document templates, modules, and patterns so they can be reused confidently by others • Architect lifecycle systems that scale as the data model, tooling, and business needs evolve • Define KPIs, build scalable reporting, proactively identify performance gaps, and drive data-backed experimentation to improve engagement, deliverability, and downstream business impact