Role Description Thrive Market is on a mission to make healthy, affordable food accessible to every American. As we enter our next phase of growth, acquisition marketing is a major focus, with paid social playing a critical role in driving new member growth. We’re hiring a Growth Marketing Manager to help support and scale our paid social strategy for new member acquisition. This role will support and lead performance across TikTok, Reddit, Snapchat, and Meta, with responsibility in managing channel strategy, driving experimentation, and translating insights into sustained growth. The Growth Marketing Manager will have meaningful ownership over budget, creative testing, and performance outcomes, and will directly influence Thrive’s member growth trajectory. This is a strong fit for someone who combines analytical rigor with sound marketing judgment, enjoys operating with autonomy, and is excited to build and evolve acquisition strategy at scale. This role reports to the Senior Manager of Member Growth. Responsibilities - Own end-to-end setup, execution, and optimization of paid media campaigns across platforms (e.g., Meta, TikTok, Reddit, Snapchat). - Build and launch campaigns, ad sets, and ads directly in-platform with proper structure, naming conventions, and tracking. - Manage daily budgets, bids, pacing, and allocations to hit performance targets (CPA, ROAS, CAC). - Execute on structured testing plans (creative, audience, landing page, offer, A/B split, CLS, geo-lift, BLS and more). - Ensure a consistent volume of new creatives is launched weekly to support testing goals. - Track creative fatigue and proactively refresh underperforming assets. - Own day-to-day trafficking of campaigns, including ad builds and QA. - Perform pre-launch and post-launch QA to ensure correct budgets, bids, and optimization events, accurate links, landing pages, and tracking parameters. - Manage UTMs, naming conventions, and tracking consistency across all channels. - Maintain and QA product feeds for Meta, Google, and TikTok catalogs. Ensure product data accuracy (pricing, availability, titles, images). Troubleshoot feed errors, disapprovals, and syncing issues. - Partner with merchandising/product/Feedonomics and Marpipe teams to align feed with promotions and priorities. - Troubleshoot delivery issues (ads not spending, disapprovals, learning limitations). - Maintain clean account structure and prevent fragmentation. - Continuously improve signal quality (CAPI, event taxonomy, deduplication) to future-proof performance in a privacy-constrained ecosystem. - Stay ahead of platform changes and proactively adapt structure, bidding, and creative to maximize learning and scale. - Maintain campaign hygiene, documentation, and organization within ad accounts. - Support pacing, weekly channel reports, change logs, and monthly accruals. - Support a TikTok re-boot, emerging channels to scale (Reddit, AppLoving and more). Qualifications - Bachelor’s degree in Marketing, Business, or a related field. - 5+ years of experience in performance or growth marketing, with deep expertise in paid social. - Extensive hands-on experience managing Meta, TikTok, Snapchat campaigns at scale. (optional: Reddit, AppLovin). - Proven track record of managing and scaling multi-million-dollar performance marketing budgets. - Strong analytical skills with the ability to translate complex data into clear, actionable insights, including familiarity with attribution methodologies such as Marketing Mix Modeling (MMM), Multi-Touch Attribution (MTA), and Last-Click analysis. - Demonstrated experience leading structured creative testing programs and influencing creative direction. - Experience in subscription and/or e-commerce businesses; health, grocery, or wellness experience is a plus. - Experience in full-funnel marketing. - Strong communicator who can clearly articulate performance drivers, trade-offs, and recommendations. - Comfortable operating with ambiguity and taking ownership in a fast-paced environment. - Curious, pragmatic, and motivated to continuously improve performance through testing and iteration. Requirements - Compensation Description - The base salary range for this position is $110,000 - $120,000/Per Year. - Compensation may vary outside of this range depending on several factors, including a candidate’s qualifications, skills, competencies and experience, and geographic location. - Total Compensation includes Base Salary, Stock Options, Health and Wellness Benefits, Flexible PTO, and more! - This position requires traveling to our HQ office in Los Angeles, California, twice a year for all-company summits; once in the summer and once in the winter. Benefits - We're a community of more than 1 Million + members who are united by a singular belief: It should be easy to find better products, support better brands, make better choices, and build a better world in the process. - At Thrive Market, we believe in building a diverse, inclusive, and authentic culture. If you are excited about this role along with our mission and values, we encourage you to apply. - Thrive Market is an EEO/Veterans/Disabled/LGBTQ employer. - At Thrive Market, our goal is to be a diverse and inclusive workplace that is representative, at all job levels, of the members we serve and the communities we operate in. - We’re proud to be an inclusive company and an Equal Opportunity Employer and we prohibit discrimination and harassment of any kind. - If you need assistance or accommodation due to a disability, please email us at eeo@thrivemarket.com and we’ll be happy to assist you.

Role Description We’re hiring an experienced Amazon PPC Lead with 3+ years of hands-on PPC management in an agency environment. You will own end-to-end PPC strategy, oversee complex portfolios, and drive measurable, scalable growth for multiple brands. This is a senior, strategy-driven role with full autonomy. Key Responsibilities - Strategic Leadership - Build full-funnel PPC strategies across SP, SB, and SD - Lead growth planning, forecasting, and profitability analysis - Identify category opportunities and competitive gaps - Advanced Optimization & Analytics - Manage large budgets across multi-brand portfolios - Build advanced structures, bulk workflows, and scaling frameworks - Diagnose ranking issues, cannibalization, attribution gaps, and conversion leaks - Produce clear reporting dashboards and insight-driven recommendations - Client Strategy & Collaboration - Act as the strategic advisor to assigned brands - Lead performance reviews with clear communication and strong business acumen - Partner with Data, Brand Management, and Creative to align PPC with broader goals - Innovation - Implement new testing frameworks, optimization processes, and methodologies - Stay up to date on Amazon algorithm updates and new ad tools What Success Looks Like (12 Months) - You consistently drive scalable revenue growth across your portfolio - Clients trust your strategic judgment and rely on your leadership - You introduce new structures and processes that improve ROAS and profitability - You raise the agency’s PPC standards with expert-level execution Qualifications - ✔ 3+ years hands-on Amazon PPC experience - ✔ Mandatory: Agency experience managing multiple brands simultaneously - ✔ Proven success managing medium–large budgets - ✔ Deep understanding of Amazon PPC mechanics, ranking, segmentation, and PPC–SEO interplay - ✔ Expert in Sheets/Excel (pivots, formulas, modeling) - ✔ Strong analytical and strategic decision-making skills - ✔ Excellent communication and performance presentation skills - ✔ High ownership, proactive problem solver, thrives in fast-paced environments Requirements - This will be a remotely administered FULL TIME [40 hr/week] position with an immediate starting date upon hire. - Working hours: 9am - 2pm EST are mandatory; over 3 hours are flexible. - You will need to be able to accommodate different schedules and time zones. - You will need a quiet workspace with fast internet, a webcam, and a microphone for video calls. - This role is compensated on pure experience, and you will receive considerable levels of autonomy and ownership over your projects. Benefits - Competitive salary - Remote work year-round - 25 PTOs per year - 9 National Holidays - Professional development - Continuous growth

• You stay on the frontier of paid media strategy and technology across both search and social • You combine data analysis and client feedback to develop strategic plans spanning Google Ads and Meta • You make tactical recommendations for targeting, messaging, and campaign optimization across platforms • You test constantly, investigate relentlessly, and adapt strategy based on statistical outcomes • You write compelling direct-response copy for both search and social • You build out campaigns in Google Ads and Meta Ads Manager • You ensure every initiative is launched on time, on budget, and built to win • You project monthly budgets for each account, back every recommendation with data, and communicate results clearly to clients and teammates

Role Description We're currently hiring for a Search & Growth Manager to join us! You are a mid-level search professional who does the work - not just directs it. You set up paid campaigns from scratch, monitor them daily, make optimisations, and bring clear recommendations to the team. You own both paid and organic search, and you are building our presence in the AI-generated answer layer. You use AI tools to move faster and work smarter, but the hands-on execution is yours. Responsibilities - Paid Search — Setup, Management & Optimisation - Campaign Setup: Set up paid search campaigns from scratch in Google Ads and Bing - keyword research, match types, ad groups, ad copy, bidding strategy, and extensions. - Daily Management: Monitor campaigns daily; identify underperformers, adjust bids, pause wasteful spend, and act on opportunities without waiting to be asked. - Ongoing Optimisation: Optimise continuously - Quality Scores, CTR, landing page relevance, negative keyword lists, and audience targeting. - Recommendations: Bring structured recommendations to the team on budget allocation, new campaign ideas, and strategic shifts, backed by data. - Full-Funnel Tracking: Use HubSpot Ads integration to track performance from click to closed-won deal. - AI-Assisted Copywriting: Use AI tools to generate and test ad copy variants at scale, accelerating iteration cycles. - Smart Bidding: Apply AI-powered bid management and audience segmentation tools where they improve performance. - SEO Strategy & Execution - Keyword Strategy: Develop and execute a keyword strategy grounded in buyer intent rather than volume alone. - Content Direction: Brief and guide the Content team on page structure, headers, and on-page optimisation. - Technical Direction: Define technical SEO requirements and hand off to the HubSpot & Web Operations Specialist for implementation. - Performance Tracking: Track organic performance in Search Console and rank-tracking tools; report progress against targets. - AI-Powered Research: Use AI tools for rapid keyword clustering, gap analysis, and SERP research - compressing work that used to take days into hours. - Briefing at Scale: Produce AI-assisted content briefs that allow writers and designers to work faster without sacrificing quality. - Answer Engine Optimisation (AEO) - AEO Strategy: Develop a strategy to earn citations in AI-generated answers across the major AI search and answer platforms. - Schema Direction: Define structured data and schema requirements; partner with the HubSpot specialist for implementation. - Citation Tracking: Monitor brand mentions and citations in AI search results; iterate content strategy based on findings. - LLM Indexing Trends: Stay ahead of how LLMs index and surface B2B SaaS content - translate emerging research into executable experiments. - Testing & Iteration: Actively prompt and interrogate AI models to test how xtm.ai content is surfaced and cited today. - Measurement & Attribution - Attribution Model: Define how paid and organic search is attributed in HubSpot and Salesforce; partner with RevOps on data integrity. - Dashboards: Build and own search performance dashboards; present ROI and channel contribution to leadership. - AI Reporting: Use AI summarisation tools to synthesise performance data and accelerate reporting cycles. Qualifications - 2–4 years of hands-on paid search experience - you have set up campaigns from scratch, not just inherited and managed them. - Google Ads certification preferred; demonstrable track record of optimising campaigns for lead quality and CAC. - Solid organic SEO skills — keyword research, on-page briefing, and performance tracking. - Genuine understanding of AEO and how AI models surface and cite content. - Active daily user of AI tools in search work - comfortable using them for research, copywriting, and performance analysis. - Proficiency with Google Search Console, a rank-tracking tool, and Google Ads. - Experience using HubSpot for campaign tracking and attribution. - Strong analytical skills - comfortable in data, able to communicate findings clearly to non-technical stakeholders. Core Competencies - Commercial acumen - you optimise for pipeline and revenue, not clicks and rankings. - AI Fluency - you use AI tools daily and understand how they change both how you work and what you are optimising for. - Analytical rigour - you build stories from data and communicate them simply. - Cross-functional collaboration - you brief designers, writers, and engineers without losing momentum. Benefits - Professional development, with access to international opportunities and career advancement programs. - Continuous learning, powered by top-tier tools, training resources, and industry expertise. - Benefits may vary by location — your Talent Partner will provide full details during the hiring process. Company Description At XTM, we design experiences that reflect and include the full spectrum of people we serve — and that begins with our own team. We're dedicated to building a workplace where inclusion isn’t just a value, but a daily practice. Here, you’ll find the support and encouragement to grow, succeed, and truly belong — no matter your background. Explore our Diversity & Inclusion page to see how we’re shaping a more inclusive future at XTM. The Application Journey When you apply, our Talent Acquisition team will carefully review your application. If your experience aligns with the role, we’ll be in touch to guide you through the next steps. ⚠️ Recruitment Alert: Please be aware of fraudulent recruitment activity. Only engage with XTM emails ending in @xtm-intl.com, xtm.ai and xtm.cloud OR transifex.com. We’re also committed to accessibility and inclusive hiring. If you need accommodations at any stage of the process, please indicate this in your application or speak directly with the Talent Partner.