Common Thread Collective

• You stay on the frontier of paid media strategy and technology across both search and social • You combine data analysis and client feedback to develop strategic plans spanning Google Ads and Meta • You make tactical recommendations for targeting, messaging, and campaign optimization across platforms • You test constantly, investigate relentlessly, and adapt strategy based on statistical outcomes • You write compelling direct-response copy for both search and social • You build out campaigns in Google Ads and Meta Ads Manager • You ensure every initiative is launched on time, on budget, and built to win • You project monthly budgets for each account, back every recommendation with data, and communicate results clearly to clients and teammates

• Analyzing historical data, identifying trends, and guiding clients and team to build successful campaigns. • Making data-informed bets on targeting, messaging, and optimizing campaigns to create the best possible outcome. • Conducting multivariate tests to determine the best-performing creative and target audiences. • Taking ownership of finding solutions when a bet does not go as planned. • Establishing trusting relationships and providing weekly updates to clients as their primary point of contact. • Monitoring active campaigns and adjusting budgets and strategy to ensure the best results possible for clients.

• Optimize ad accounts through building, iterating, and testing campaign types, ad copy, budgets, and bids in accounts to hit your spend and ROAS targets. • Forecast future budgets and performance through the analysis of historical data and industry trends. • Communicate meaningful results to clients in weekly meetings, reports, and with teammates for a fresh perspective and new understanding of data. • Troubleshoot accounts to fix errors or warnings across Google Ads, Google Merchant Center • Help teach and coach junior buyers on the team. Share your knowledge to help uplift the entire team. Assisting with accounts of non Sr. media buyers to guide them through any helpful tips you might have.

SALES REPRESENTATIVE The Sales Representative for the Accelerator Program at Common Thread Collective (CTC) is responsible for driving growth by leading sales conversations and closing new business with early-stage eCommerce brands (typically under $7.5M in annual revenue). This is a client-facing role focused on managing the end-to-end sales cycle, from qualification to close, for Accelerator Program prospects. SALARY RANGE $50,000 to $70,000 base salary, annually This is prior to any benefits (see the “ABOUT US” Section for additional details) Bonus Structure | Commission based incentives for closed business and goal attainment ABOUT US At CTC, we are fixated on building the next generation of legendary brands and the people who will lead them. To give ourselves our best shot at accomplishing this mission, we organize all of our decisions — from recruiting, to hiring, to raises, to promotions, to how we spend our time and money — in the direction of three committed values. We recognize these values aren't for everyone. They're challenging. In fact, they're so challenging, that's why we invest so much in supporting our team and why we tend to attract people who are craving the opportunity to do more at work than get a paycheck. We're looking for those who are interested in making their work significant. For those who resonate with the following values, CTC has proven itself to be a remarkable place to grow and thrive. We Set the Standard We Are Driven To Increase Value We Create an Environment of Excellence We’ll come alongside you and care for you in your pursuits by offering full-time permanent CTC employees: 401K | program with a 3% company match (post 90 days employment) to bring out the investor inside you TIME OFF | When you’re at CTC, you’re firing on all cylinders. To make that possible, we offer a Flexible Time Off policy where you will coordinate with supervisor to take time away from the office for rest, travel, and variety of others things that are important to you! MEDICAL | Full health, dental, and vision benefits that fit your lifestyle and goals WELLNESS | A wellness reimbursement program that inspires 360 degrees of health: mentally, physically, and spiritually CTC is an Equal Employment Opportunity employer. We Embrace I.D.E.A. and are committed to fostering a culture of performance and inclusivity. Common Thread Collective provides this Privacy Notice for California Consumers/Employees only to individuals residing in the State of California who are considered “Consumers” under the CCPA and from whom we collect “Personal Information” as described in the CCPA (“Consumers”). This CCPA Employee Privacy Notice sets forth our privacy practices as required by the California Consumer Privacy Act of 2018 (“CCPA”). We provide you this notice because, under the CCPA, California Residents who are employees, employee applicants, or contractors qualify as Consumers. For purposes of this CCPA Employee Privacy Notice, when we refer to Consumers, we mean you to the extent you are a California employee, employee applicant, or contractor. To see our full policy, please click here .

• Build and maintain growth forecasts in Statlas. • Align forecasts with marketing calendars, launches, and contribution margin goals. • Translate forecasts into daily/weekly pacing to ensure spend and performance remain within targets. • Build, manage, and optimize campaigns across Meta, overseeing Google, and YouTube (with expansion to TikTok, Pinterest, Snapchat). • Lead creative diversification and media testing to profitably scale accounts. • Communicate forecasts, results, and recommendations with clarity and confidence. • Serve as the primary growth partner for your accounts.