• Own and scale paid acquisition across Meta, Google, LinkedIn, and emerging channels. • Plan, launch, and optimize campaigns with full ownership of budget, targeting, creative testing, and performance. • Drive consistent, predictable MQL production with clear targets tied to pipeline and revenue. • Track and improve core metrics including CPL, CTR, CVR, MQL-to-opportunity, and revenue contribution. • Build repeatable acquisition systems that compound performance over time. • Own the full funnel from click to conversion, including landing pages, offers, lead flows, and nurture sequences. • Design and run continuous A/B tests across pages, creatives, and conversion paths to improve performance at every stage. • Identify drop-offs and conversion gaps, and implement solutions that increase lead quality and conversion rates. • Ensure funnels are tightly aligned with campaign intent, audience, and offer positioning. • Work closely with sales to gather feedback on lead quality, objections, and conversion patterns. • Translate insights into stronger messaging, positioning, and creative direction across campaigns. • Continuously iterate on offers and funnels based on real revenue feedback, not just top-of-funnel metrics. • Double down on high-performing campaigns, audiences, and messaging to scale efficiently. • Scale distribution across YT, IG, LI, TT, email, newsletter, and SMS through high-velocity testing and iteration. • Partner with creative, writing, design, and video teams to ensure output is high-quality, on-brand, and conversion-driven. • Implement structured testing frameworks to improve engagement, conversion rates, and audience quality. • Ensure consistency in messaging across all channels, campaigns, and launches. • Turn audience growth into revenue through integrated monetization flows tied to MQL quality and conversion. • Align marketing sequencing with launch calendars and program-level revenue goals. • Ensure every campaign and channel contributes to measurable pipeline and revenue outcomes. • Build visibility into performance drivers and continuously optimize for revenue, not vanity metrics.

Role Description As the Director of Consumer Performance Marketing , you will lead DoorDash’s largest performance portfolio, overseeing strategy, execution, optimization, investment allocation, and innovation across all consumer performance marketing channels. You will be responsible for delivering predictable, profitable, and sustainable growth while elevating DoorDash’s in-house marketing capabilities. You will manage a high-performing team spanning channel experts, planners, operators, and analysts, and you will partner deeply with Product, Data Science, Analytics, Finance, MarTech, and Brand to advance our measurement systems, accelerate automation, and drive full-funnel impact. You’re Excited About This Opportunity Because You Will: - Own the consumer performance marketing strategy end-to-end. - Develop and drive the multi-channel strategy to acquire, activate, and retain consumers efficiently across search, social, affiliate, app, direct mail, and emerging channels. - Lead annual planning, quarterly re-forecasting, investment strategy, and scenario modeling for a nine-figure budget. - Manage and mentor senior managers and channel leaders, overseeing a team responsible for execution, optimization, and innovation across global consumer channels. - Build a culture of testing, operational rigor, and continuous improvement. - Indirectly manage & scale our remote media operations function and drive improvements to process, performance and automation. - Own core growth KPIs including CAC efficiency, ROAS, LTV/CAC, incrementality, and retention contribution. - Partner with Analytics, Finance, and Data Science to improve forecasting accuracy, measurement frameworks, and attribution models. - Partner with MarTech, Data Science, Product, and Engineering to define & execute AI and automation strategy, including automation, bidding tools, creative personalization, budget allocation systems, QA workflows, and performance dashboards. - Accelerate adoption of experimentation, ML-driven optimizations, and dynamic creative capabilities. - Deploy automation tools that raise operational efficiency, reduce manual workflows, and speed up experimentation cycles. - Identify and invest in new platforms, channels, bidding strategies, and audience tactics that unlock incremental growth. - Evaluate emerging ad tech and partner opportunities to future-proof DoorDash’s media mix. - Partner closely with Product and Data Science on personalization, audience modeling, experimentation, and landing page performance. - Collaborate with the senior leadership across marketing & the business to align media investments with company priorities. Qualifications - 10+ years of experience in performance marketing, with deep expertise managing large-scale budgets and driving measurable growth across major digital channels. - 5+ years of leadership experience, including managing managers and scaling multi-disciplinary performance teams of 15+. - Demonstrated success overseeing large-scale budgets and optimizing for efficiency, incrementality, and long-term value. - Proven ability to shape strategy, influence executives, and drive transformation in high-growth environments. - Strong analytical and financial acumen with the ability to partner deeply with data and finance functions. - Experience building or scaling in-house media and operations capabilities, leveraging technology, automation, and measurement innovation. - Ability to balance big-picture strategy with operational depth—comfortable diving into channel performance, testing frameworks, and systems architecture. - Exceptional communication skills and cross-functional partnership capabilities. Benefits - Comprehensive benefits package including a 401(k) plan with employer matching. - 16 weeks of paid parental leave. - Wellness benefits and commuter benefits match. - Paid time off and paid sick leave in compliance with applicable laws. - Medical, dental, and vision benefits. - 11 paid holidays, disability and basic life insurance. - Family-forming assistance and a mental health program.

• Lead paid advertising strategy and performance marketing for key accounts • Demonstrate expert-level proficiency in at least two major advertising channels • Serve as the primary escalation point for key accounts • Apply advanced cross-channel and technical expertise to deliver impactful client results • Oversee high-quality campaign execution • Ensure accurate budget pacing and advise on budget changes • Maintain excellent communication with clients and internal teams • Mentor and elevate team talent through coaching, training, and support • Conduct training sessions on platforms, tools, industry trends, and best practices • Collaborate on new business pitches and audits

• Lead paid advertising strategy and performance marketing for key accounts, ensuring strong execution and achievement of client goals. • Demonstrate expert-level proficiency in at least two major advertising channels (Google/Bing, Meta, TikTok, LinkedIn, Pinterest, YouTube, Snapchat, etc.). • Serve as the primary escalation point for key accounts, resolving roadblocks and driving performance. • Apply advanced cross-channel and technical expertise (attribution, incrementality, advanced measurement) to deliver impactful client results. • Oversee high-quality campaign execution, including thorough QA to prevent revenue-impacting errors. • Ensure accurate budget pacing and advise on budget changes. • Maintain excellent communication with clients and internal teams, leading strategic conversations and performance discussions. • Mentor and elevate team talent through coaching, training, and support; identify department knowledge gaps and partner with leadership to implement solutions. • Conduct training sessions on platforms, tools, industry trends, and best practices to strengthen team capability. • Collaborate on new business pitches and audits, contributing strategic insights and industry perspective. • Demonstrate full knowledge of the Power Circuit, executing on all recommendations from the solutions roadmap. • Leverage AI technologies to optimize workflows, insights, and performance; model best practices for team adoption.