• Act as the primary coordinator for email marketing services for assigned client accounts. • Serve as the main point of contact between client account managers and internal backend teams for all email marketing–related tasks. • Based on client requirements, create newsletter sketches/wireframes and coordinate with designers to finalize layouts. • Research, curate, and organize content for inclusion in newsletters and email campaigns. • Manage, schedule, and deploy email campaigns using tools such as Mailpoet, Mailchimp, Constant Contact, or similar platforms. • Attend and actively participate in voice and video meetings (Zoom/VOIP) with international clients, often during EST time zones, when required. • Review newsletter designs, content, links, formatting, and branding before client submission and final deployment. • Monitor and analyze email performance metrics such as delivery rates, open rates, click-through rates, and engagement. • Implement email marketing best practices to maximize deliverability, engagement, and campaign performance. • Coordinate with internal teams to ensure all newsletter-related deliverables (content, designs, banners, approvals) are completed within deadlines. • Proactively follow up with internal teams and clients to ensure smooth execution of campaigns. • Maintain accurate records of client preferences, campaign notes, and deliverables in internal systems. • Ensure client expectations related to email marketing services are consistently met or exceeded.

• Build and execute high-impact email and SMS campaigns focused on conversions and brand loyalty. • Develop and refine sophisticated lifecycle sequences, including welcome series, post-purchase follow-ups, win-back, and replenishment flows. • Execute precise customer list segmentation to deliver highly personalized and targeted messaging. • Monitor and report on key KPIs—including engagement, deliverability, and revenue—using Google Analytics, Looker Studio, and ESP-native tools. • Partner with Creative and Content teams to produce visually engaging, mobile-first communications.

Role Description We're looking for a seasoned Email Marketing Manager to own the full email lifecycle — strategy, build, deployment, reporting, and optimization — across multiple client accounts. This person should be able to walk into any ESP, diagnose what's working and what isn't, and execute at a high level with minimal oversight. Responsibilities - Strategy & Planning - Develop and execute email marketing strategies aligned with client growth goals (acquisition, retention, revenue, LTV) - Build and maintain email calendars across campaigns, automations, and lifecycle flows - Segment audiences based on behavior, engagement, purchase history, and custom attributes - Advise on list growth strategies, lead magnet funnels, and opt-in architecture - Execution & Production - Build, QA, and deploy emails across platforms (Klaviyo, Mailchimp, HubSpot, Salesforce, ActiveCampaign, or similar) - Design and code responsive email templates (HTML/CSS proficiency expected) - Set up and maintain automated flows: welcome series, abandoned cart, post-purchase, win-back, re-engagement, sunset - Manage dynamic content, personalization tokens, and conditional logic within emails - Testing & Optimization - Run structured A/B and multivariate tests on subject lines, send times, content, CTAs, and layout - Monitor and improve key metrics: open rate, CTR, conversion rate, revenue per email, list growth rate, unsubscribe rate - Conduct deliverability audits — manage sender reputation, authentication (SPF, DKIM, DMARC), and inbox placement - Identify and resolve issues related to spam filtering, bounce rates, and blacklisting - Reporting & Analysis - Build and deliver regular performance reports with actionable insights - Attribute email revenue accurately and communicate impact to stakeholders - Benchmark performance against industry standards and historical trends - Compliance & Best Practices - Ensure all campaigns comply with CAN-SPAM, GDPR, CCPA, and other applicable regulations - Maintain clean, healthy lists through proper hygiene practices and suppression management Qualifications - 4+ years hands-on experience managing email marketing programs - Expert-level proficiency in at least one major ESP (Klaviyo strongly preferred) - Strong HTML/CSS skills for email development and troubleshooting rendering issues - Deep understanding of deliverability, authentication protocols, and inbox placement - Experience with audience segmentation, behavioral triggers, and lifecycle automation - Proven track record of improving email KPIs through testing and optimization - Comfortable working across multiple client accounts simultaneously - Strong copywriting instincts or experience collaborating closely with copywriters Nice to Have - Experience in an agency environment managing multiple brands - Familiarity with SMS/MMS marketing as a complement to email - Experience with CDP or data warehouse integrations (Segment, BigQuery, etc.) - Proficiency with design tools (Figma, Canva) for rapid creative iteration - Experience with ecommerce platforms (Shopify, WooCommerce) and their email integrations What Success Looks Like - Flows and campaigns run on time with zero errors - Deliverability stays consistently above 95% inbox placement - Email channel revenue grows quarter over quarter - Clients see you as a strategic partner, not just a send button Culture Fit Signal - You take ownership without being told to. - You treat client relationships like partnerships, not transactions. - You escalate the right things and handle everything else. - You're the kind of person who checks the mail drop confirmation before the client does. Compensation - $1k-$2k USD/month depending on experience and location - PTO

• Design 6–7 weekly email campaigns in Figma using established email design systems and brand guidelines. • Create custom email designs for product launches, promotional campaigns, and storytelling-focused moments. • Translate creative briefs and campaign direction into polished, mobile-first, conversion-focused email experiences. • Build and QA campaigns in Klaviyo or collaborate on clean handoffs for implementation. • Optimize layouts, CTA placement, hierarchy, and content structure through testing and iteration. • Support updates and redesigns of lifecycle email flows such as welcome and post-purchase campaigns. • Collaborate with retention and creative teams to continuously improve templates, workflows, and campaign performance.