PPC Strategist

Location

New York

Posted

28 days ago

Salary

$55K - $70K / year

Seniority

Senior

Bachelor Degree3 yrs expEnglish

Job Description

PPC Strategist

Mannix Marketing

• Develop and manage paid advertising campaigns across Google Ads, Microsoft Ads, Meta (Facebook and Instagram), and LinkedIn Ads • Lead keyword research, audience targeting, and competitive analysis to sharpen campaign positioning • Optimize for conversions, CTR, ROAS, and cost efficiency through ongoing testing and data analysis • Write ad copy and collaborate with designers on creative assets that perform • Manage budgets and bidding strategies to maximize return on ad spend • Build and deliver client-facing performance reports with clear, actionable insights • Manage conversion tracking and analytics through Google Tag Manager, Google Analytics, and platform pixels • Lead client meetings, deliver performance updates, and maintain ongoing communication to build strong, consultative relationships • Own campaign strategy end-to-end, directing contractors and leveraging AI tools to support execution and implementation • Partner with account managers and clients to ensure campaigns are aligned with business goals • Stay current on platform updates, algorithm changes, and emerging PPC trends

Job Requirements

  • 3+ years of hands-on experience managing PPC campaigns for small-to-mid-sized businesses across Google Ads, Microsoft Ads, Meta Ads, and LinkedIn
  • Proven experience in a client-facing role, with the ability to build relationships, lead meetings, and communicate PPC performance clearly to non-technical stakeholders
  • Strong copywriting skills with the ability to write ad copy that converts
  • Proficiency in conversion tracking, audience segmentation, and retargeting strategies
  • Ability to analyze campaign data and translate it into clear recommendations
  • Experience managing client accounts across multiple industries
  • Comfortable working independently in a remote environment while staying aligned with team strategy
  • Must be located within the continental United States.
  • Must be legally authorized to work in the U.S. without employer sponsorship, now or in the future.

Benefits

  • Health, dental, and vision insurance
  • Simple IRA with a 3% dollar-for-dollar company match
  • Paid time off starting at 12 days per year and increasing with tenure, up to 30 days for long-term team members
  • 9 paid holidays, with the option to swap for a cultural or religious holiday that matters to you
  • Fully remote, work from wherever you do your best thinking
  • HeyTaco peer recognition program is a small but genuine way teammates appreciate each other

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