• Translate client business goals into full-funnel search strategies across Google and Microsoft Ads • Lead account planning including budget allocation, forecasting, audience strategy, and testing roadmaps • Identify performance opportunities and risks, proactively recommending optimizations and growth strategies • Serve as a strategic lead in client conversations, QBRs, and performance reviews • Oversee end-to-end execution of paid search campaigns, including account setup, budget pacing, optimization, and reporting. • Accountable for enrollment performance outcomes and KPIs such as CPL, CPE, CPS, and overall efficiency • Establish testing frameworks and innovation pipelines to continuously improve results • Drive adoption of new betas, AI-driven features, and automation tools • Partner with analytics and ops teams to improve reporting, automation, and scalability • Monitor industry trends, platform changes, and competitive landscape • Deliver clear, data-driven performance reports and insights to clients, diving into the "why" behind the data • Recommend testing strategies, budget allocation shifts, and bid strategy adjustments based on performance trends • Ensure accuracy, consistency, and timeliness of reporting

• Build and maintain a named-account event engine that produces an ICP-qualified pipeline in collaboration with the Marketing Manager. • Design and execute a demand engine beyond events, including an ABM strategy that targets and converts priority accounts across the full buying committee. • Own demand capture on Qohash’s owned channels: website conversion optimization, SEO strategy, and visibility in AI-powered search experiences. • Build and manage a multi-channel paid acquisition strategy across LinkedIn and other relevant platforms, using AI-powered tools to improve targeting, personalization, spend efficiency, and optimize pipeline quality and CAC. • Operate as a metrics-first function from day one: build and maintain a live performance dashboard tracking MQLs, SQLs, opportunities, pipeline, win rate, CAC, and pipeline-to-spend ratio. • Leverage AI tools to automate reporting, surface insights, and continuously optimize campaign performance. • Partner tightly with Sales to align on ICP, pipeline coverage targets, and feedback loops that continuously sharpen targeting and messaging across multiple regions (North America, Europe, and MENA). • Provide clear, data-backed visibility into marketing’s contribution to revenue.

• The Paid Media Senior Strategist is responsible for owning the execution, performance, and growth of their marketing service within their book of business. • They service the most complex, enterprise-level accounts, and are highly regarded for their mastery over Paid Media advertising. • The Senior Strategist is exceptional at working under pressure and navigating probing client questions, difficult conversations, roadblocks, and account issues. • On top of their Paid Media knowledge, the Senior Strategist has an understanding of cross channel strategy and how their service impacts the broader media mix. • They are oriented towards the clients’ business success, tying their efforts to the greater business goals, and are able to communicate effectively with Executives. • They are responsible for owning reporting, optimizations, client communication, and execution of all aspects of campaign creation and management, sometimes with the support of a Specialist. • The Senior Strategist is excellent at providing insights and forward thinking strategy to clients on an ongoing basis, and has a strong understanding of their service’s strategy and the levers to pull to drive performance.

• Lead paid acquisition across a multi-brand portfolio serving licensed healthcare and wellness professionals • Own paid search (Google Ads, Microsoft Advertising) and paid social (Meta) strategy and execution • Manage and optimize campaigns directly in Google Ads, Microsoft Advertising, and Meta Ads Manager • Own conversion tracking accuracy across platforms, including GA4, Google Tag Manager, platform pixels, and offline conversion imports