• Own, build and execute quarterly demand generation plans that support our sales verticals’ goals, and drive top-of-funnel pipeline growth • Deploy the right programmatic and account-specific tactical mix to deliver the right content at the right time • Partner closely with Sales and Revenue Operations to build and prioritize target accounts based on opportunity size • Define performance KPIs / campaign goals and track, measure, and report on funnel performance (traffic → leads → MQLs → pipeline) • Leverage our marketing automation system to execute on campaigns and report on their performance • Partner cross functionally to improve landing page conversion and to optimize MAL to MQL conversion rates • Plan and launch multi-channel campaigns (digital, ABM-lite, email, partnerships, events/webinars) • Innovate on existing campaign ideas with new ideas welcome that will deliver value and deepen customer relationships over time • Maintain a habit of using AI tools to think, build, and ship faster—it’s your default, not an afterthought

• Own GMV growth at target contribution across all performance channels and markets. • Set channel mix, investment guardrails, pacing rules, and scaling strategy. • Partner closely with Finance to forecast spend, GMV, and contribution/ROI • Define segmentation across department, margin band, seller ID, and performance tiers. • Ensure segments are tested & activated across other channels (Channel activation strategy) • Translate propensity and LTV models into activation. • Own incrementality testing and attribution. • Test, try, kill or adopt new growth channels. • Publish monthly performance insights. • Run weekly growth forums – The company has ambitious growth targets and WoW growth is now vital. • Build a lean, automation-focused team.

• You will take the lead for our entire Google ecosystem – Search, Shopping, YouTube, Performance Max and Demand Gen – and transition a setup that has so far been managed externally into the in-house team. • Your mission: scale our two growth verticals (injectable weight-loss treatment and Men’s Health) to the next level and develop the Merchant Center feed as a strategic asset. • You will confidently navigate the regulatory requirements for telemedicine within the Google ecosystem. • Strategic and operational management of our Google Ads channels (Search, Shopping, PMax, Demand Gen) with a clear focus on MER and ROAS • Expand our YouTube and Demand Gen strategy for lead generation, brand awareness and full-funnel performance • Build and optimize our Merchant Center feed – from setup to an asset for Performance Max, Demand Gen and shoppable CTV • Tracking & Tech: You will work closely with BI/Tech on a clean GA4 and server-side tracking setup • Compliance pro: You will steer our campaigns safely through Google’s healthcare and restricted medical policies – LegitScript and Healthcare Certification are familiar to you • Close, senior-level sparring with Sadyk (Head of Performance Marketing) and tight collaboration with Tech/BI

• Own and manage Google Ads campaigns targeting residential and commercial audiences across regional Australia • Build, optimise, and scale paid search campaigns, including keyword strategy, bidding, audience targeting, ad structure, and conversion tracking • Improve campaign performance through continuous optimisation of CTR, CPC, Quality Scores, conversion rates, and lead quality • Lead SEO initiatives, including on-page optimisation, keyword research, technical SEO improvements, and content recommendations • Support the business through a website domain migration while helping preserve SEO rankings and search visibility • Update and manage website content, landing pages, images, and copy through WordPress • Assist with the rollout and optimisation of Meta advertising campaigns as a secondary growth channel • Analyse campaign and lead data to provide actionable insights and performance recommendations • Prepare regular reporting on marketing performance, lead generation, and ROI • Collaborate with the team to improve customer messaging, targeting strategies, and conversion opportunities • Review and improve email marketing deliverability and existing customer communication flows • Use AI tools and automation where appropriate to improve efficiency across reporting, research, and content workflows • Bring new ideas proactively and confidently recommend improvements across marketing, advertising, and digital strategy