• Define brand positioning and go-to-market narrative for Dodge Construction Network's brand • Develop persona-based messaging for key audiences in the construction ecosystem • Build a scalable messaging framework ensuring consistency across demand generation, content, and sales enablement • Create visual identity that conveys an easy-to-understand description of offerings • Manage a team of two designers • Collaborate across commercial teams to ensure delivery on brand promise during customer journey • Establish an approach to identifying topics and thought leaders to deliver solution-oriented content • Guide creation of SEO and AI Search content while achieving monthly lead goals • Align thought leaders to external speaking engagements with Events and Enterprise Sales teams • Partner with Customer Success to identify champions and build advocacy programs • Manage advocates to drive engagement and value while inserting them into meaningful conversations • Identify and manage key online communities • Develop brand programs with influencers that solve problems for the ICP • Manage organic social media presence, content calendar, and measurement • Lead visibility and credibility initiatives through ratings and recognition programs • Capture quantifiable case studies across all ICPs to improve Sales conversion rates • Establish clear KPIs to measure brand team impact and accountability • Continuously refine positioning and content based on data and insights

• Lead end-to-end brand strategy across key accounts • Define brand, go-to-market, and creative strategy • Lead client workshops, strategic discussions, and presentations • Translate insights, research, audience needs, and business objectives into actionable plans, briefs, and recommendations • Ensure execution remains aligned to brand strategy • Partner cross-functionally with Creative, Medical/Scientific, Media, Account, Engagement Strategy, Analytics, and other teams • Manage, mentor, and develop junior strategists

• Support P&L management and financial analysis to drive profitability and achieve annual financial targets • Conduct ongoing analysis of shipment and POS data to identify trends, opportunities, and risks, and develop action plans in response • Support development and execution of advertising, promotional, and media plans in partnership with internal and external resources • Help maintain and evolve consumer and customer-facing content, claims, and product benefit communication • Leverage consumer data, macro trends, and category insights to evaluate new product extensions and adjacencies • Partner with innovation and project management teams to bring new products to market on time and on brief • Align brand channel strategy with sales team priorities • Develop persuasive sales presentation materials for line reviews and brand initiatives • Support pricing strategy development and alignment

• This position is responsible for managing the brand and marketing strategy and ongoing management of the portfolio of product brands. • Scope includes responsibility for developing the global corporate brands, including brand development, brand statements, brand positioning, new brands and potential brand acquisitions. • Position supports the broader business unit to realize stated market share targets and annual sales and gross profit budgets on a country-by-country basis by working in close coordination with the Henry Schein Brand Product Management, Product Content and Commercial Teams. • This role is also responsible for sub-brand strategy, packaging standards/guidelines, and defining competitive benchmark brands to provide guidance on pricing and promotion activities. • Define detailed positioning of any existing or new brand to ensure clear understanding of brand value proposition, positioning relative to benchmark competitive brands, packaging and design elements. • Collaborate with business unit leadership to own and defend these brands to ensure a consistent global brand with a clear value proposition to both customers and internal sales/marketing/merchandising team members. • Develop product positioning and support product launch strategy based on forecast metrics. • Define and develop annual marketing strategy that supports business goals. • Manage and track annual marketing budget. • Define and manage the in-market portfolio strategy — including discontinuation of low-performing SKUs, identification of gaps/opportunities.